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Opportunities and Constraints Coexist in the Development of OTC Pediatric Healthcare industry in Southeast Asia

Over-The-Counter (OTC) medicines can be purchased without doctor’s prescription. OTC drugs are used to treat minor ailments and are usually consumed on basis of self-diagnosis. These drugs are available at pharmacies, small convenience stores as well as at supermarkets, where parents can buy to treat their children’s minor ailments, and to enhance the health of children. Pediatric healthcare mainly involves in nutritionals, vaccines and drugs, all of which the purpose is to help children to grow up healthily.

Hospital pharmacy is a specialized field of pharmacy that is integrated into the care of a medical center. These include centers such as a hospital, outpatient clinic, drug-dependency facility, poison control center, drug information center of residential care facility. Drug store/ Pharmacy refer to the retail store of medicines. Pharmacies sell a variety of medicines or medicinal herbs to facilitate the people to buy medicines and benefit their health. It is a type of e-commerce, establishing an online supermarket to attract domestic and foreign customers to conduct a series of online shopping activities such as online inquiry, ordering, and electronic payment. Products can be purchased online.

Convenience of over-the-counter drugs brings growth opportunities and demand to the market

Children often suffer from short term diseases related to respiratory or ocular infections. Apart from these, gastrointestinal infections accompanied by diarrhea and injury related disorders are common in children. Many times these are just short term diseases and can be treated by the OTC drugs. Many parents prefer to treat their children\'s minor ailments with an OTC medicine before seeking professional care. And Over-The-Counter (OTC) medicines can be purchased without a prescription from the doctor, which is very convenient and can save large amount of time and financial resources of their parents and caregivers involved in primary care. This is resulting in the formation of the bigger market.

The market for OTC Pediatric Healthcare has grown at a noteworthy rate and is escalated to represent a lucrative growth in the coming years owing to growing spending on the healthcare and the relative project launched by various countries. The expansion of public healthcare programs in the past years and inclusion of advance & innovative medicines are some major factors which are believed to intensify the growth of the South East Asia OTC pediatric healthcare industry market. In addition to this, increasing government spending on healthcare in countries such as China and other countries is projected to drive the growth of the market. For instance, in China, the government is centralizing drug procurement with its “4+7” program. This program helped to decrease the price of the generic drugs up-to 52 percent and improved the patient-access to generics.

Moreover, the use of cloud-based platforms for the research & development functions are being adopted on a large-scale. Further, the adoption of mobile computing is poised to support the digitization of healthcare along with drug therapy. This adoption will help the market to grow at a significant rate in the near future. Moreover, the digital health startups are generating a huge amount of funding’s and are focused towards the gene-based therapeutic solutions while only a few of the big-pharma companies are able to develop nextgeneration therapies. With the increasing number of startups in the pharma industry, and leading trend among pharmaceutical companies to switch from Rx to OTC drugs, as well as rising focus towards gene-based therapeutics are envisioned to escalate the growth of the overall market in the coming years.

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The lack of medical knowledge in Southeast Asia limits the development of the over-the-counter drug market

OTC medication is usually not recommended, especially in case of children as they are more likely to have adverse drug reactions than adults. According to some leading associations, as based on self-diagnosis and self-care decision, OTC pediatric medicines can have harmful effects, especially if a child is given more than the recommended dose or if a child is suffering from some other health conditions. And the adverse effects wrong medicine or overdosage can result in an allergic reaction and other side-effects, especially in children who are being given medication for the first time. For example, the OTC cold and cough medicines are likely to beget high chances of developing breathing problems. Health and wellness of children being a top priority for parents, they highly prefer prescribed medicine from doctors or pediatrics. Therefore, the increasing risk of serious side-effects due to OTC medicines based on self-care decision is restricting the parents from choosing OTC drugs for children, thus forms a restriction for the OTC pediatric healthcare market.

Some over-the-counter (OTC) cough and cold product labels may contain complex instructions and misleading graphics which may guide caregivers toward administration of inappropriate products to children. Due to low literary or numeracy skills, some caregivers are at increased risk for inappropriate administration of pediatric OTC products. Since many parents prefer to treat their children with OTC medications prior to seeking professional care, this can cause potential risks. Therefore, the wide application of OTC must be built on the basis of improving the quality of the whole people, specifically on the basis of popularizing common medical knowledge.

In developed countries, most people have higher education and many have private doctors, hence their basic medical knowledge and health awareness have reached a certain level. However, in Southeast Asia, many are developing countries, and the cultural quality of the people needs to be further improved. Even fewer people have general medical knowledge and knowledge of self-medication for common diseases. There are also contradictions between people’s traditional consumption concepts and the over-the-counter drug system. In addition, due to the poor ability of children to express themselves, diseases are often not as easy to diagnose as adults, and because children’s conditions develop and change rapidly, complications are more likely to occur. If a child is ill, the parents can only deal with it according to the instructions of the medicine without medical knowledge. Although some diseases can have a certain effect, there are also some diseases that can be caused by unclear diagnosis, incorrect medicine, and improper treatment. The condition deteriorates or complications occur. It is essential for pharmacists and parents and other relevant participants to be aware of current OTC product labeling as well as recommendations in order to assist caregivers with the selection and use of OTC medications in children. Therefore, people\'s unawareness of the OTC drugs may be a limitation for this market.

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