Medical beauty instruments refer to instruments, equipment, utensils, in vitro diagnostic reagents and calibrators, materials and other similar or related articles directly or indirectly used in the human body, medical instruments for the repair and remolding of human appearance and the shape of various parts of the human body. In the whole medical beauty equipment, photoelectric beauty is the most popular.
Driven by the rapid growth of the traveling medical beauty service industry, from 2016 to 2020, the market size of China\'s compliant medical beauty devices show a steady growth trend. In 2021, the market size of China\'s medical and aesthetic device industry was 83665 million USD. After that, the medical beauty device market will continue to maintain its growth trend, driven by the market approval of star photoelectric medical beauty devices and the rapid growth of the market scale of new injection products such as girl needle and child beauty needle. It is estimated that the market scale of China\'s medical and aesthetic devices will reach 11920 million USD in 2023.
Source: Market Monitor Co., Limited
Among the medical beauty equipment items, the most popular is photoelectric equipment photonic rejuvenation (54.9%), followed by injection products whitening needle (49.5%) and water light needle (30.7%). Photoelectric medical beauty is highly sought after by consumers for its small trauma, quick recovery and suitability for daily skin management.
medical aesthetic equipment industry in China lags behind that of developed countries in Europe and the United States. At present, 80% of the market share of formal medical aesthetic equipment institutions in China is occupied by importers. The high-end market is occupied by overseas leading enterprises such as Fedun and Xenolon with their strong research and development ability, brand power and influence, while most domestic brands occupy the middle and low-end market. At the same time, fakes and "parallel" goods exist equally in legal and illegal institutions.
In 2021, the registered capital of relevant enterprises in China\'s medical beauty device industry is mostly less than 1 million CNY, accounting for 36%, which indicates that there are a large number of small medical beauty device enterprises in the industry.
Source: Market Monitor Co., Limited
In terms of the number of medical beauty treatments performed per thousand people, the penetration rate of medical beauty in China is significantly lower than that in Japan, Brazil, the United States and South Korea, less than one-fifth of South Korea and one-third of the United States. Since 2016, the national government has continuously introduced medical encouragement policies related to "artificial intelligence +", which has promoted the process of artificial intelligence in the medical device field, including the medical beauty device field. For example, the Outline of the Healthy China 2030 Plan and other policies support the research and development of medical and health-related artificial intelligence technologies, and improve the digital and intelligent manufacturing level of medical and health equipment. The national policy encourages the innovation and development of domestic medical devices, and medical beauty devices as its branch will benefit. In addition, the continuous strengthening of research and development strength of Chinese local medical and aesthetic device manufacturers will also accelerate the pace of import substitution.
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