Health Benefits Are the Main Drivers of Growth in the Global Mozzarella Cheese Market

Mozzarella cheese is a traditional southern Italian cheese. The finished cheese is lightly salted, white, soft and shiny, with unique ductility. It is one of the essential ingredients for making fine pizza. 

Mozzarella cheese is known in Italy as the "flower of cheese" because of its moist and creamy texture, which makes it ideal for pastries and is even better served with tomatoes and olive oil. In comparison, American mozzarella cheese is not so good. It can only be scraped and used as pizza cheese, so it is often referred to as "pizza cheese". 

At present, there are various types of cheese in the market, such as sliced, chunked, shredded, stick, cubed and crumbled cheese. Among them, shredded cheese has the largest market share, accounting for 38.35% in 2020. The second was chunked cheese, accounting for 25.78% and sliced cheese accounted for 18.28%,ranking third. Stick mozzarella cheese accounted for 9.98%of the market, while other cheeses, such as crumbled and cubed ones, were less popular, with less than 5%.

Market analysis of mozzarella cheese in different regions and the impact of the epidemic on the industry 

In terms of regions, North America is the largest revenue market for mozzarella cheese industry in the world. In 2020, the revenue of North America mozzarella cheese market was $6371.46 million, accounting for 36.05% of the global market share.  Secondly, the Asia-pacific market with $5050.86 million of market revenue, accounting for 28.58% of the share, ranked the second;  Europe ranked third, accounting for 27.53% of the market, only 1.05% less than the Asia-Pacific market, with revenue of $4864.42 million. South America and Middle East & Africa are small markets, accounting for only 4.79% and 3.06% of global market share respectively in 2020. 

In Italy, the mozzarella cheese industry is a highly valued industry, protected by professional associations.  Mozzarella cheese is known around the world for its excellent quality and is the perfect choice for adding flavor to a range of foods, from salads to pizzas.  And the coronavirus lockdown has caused sales of mozzarella cheese to plummet in the past few months, and even raw milk made from the cheese has been badly damaged. 

The blockade will have a profound impact on the upstream supply chain, leading to changes in product mix in response to major changes in product demand, mainly due to weak demand for cheese, thereby avoiding mass production of mozzarella cheese and processed cheese.  In the US, Cornell University agricultural economist Andrew Novakovich warns that small dairies and small processors are facing severe economic difficulties, given the disruption to the food services industry and the destruction of export demand. 

In addition to providing local sales, a large portion of mozzarella cheese is exported, which has also been cut off by foreign trade restrictions caused by the pandemic.  Several countries have shut down the country, logistics have slowed and overseas orders have plummeted.  The disruption of the entire industrial chain leads to a sharp drop in product sales, and small businesses will suffer a huge blow.

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The market revenue is expected to reach $21,992.27 million in 2025 

The global mozzarella cheese industry\'s total market revenue in 2015 was $14,790.15 million, and the market continued to expand to $18,244.15 million in 2019, with a compound annual growth rate (CAGR) of 5.39% from 2015 to 2019.  In 2020, the global outbreak of COVID-19 severely affected food manufacturing and other industries, so the global mozzarella cheese market revenue decreased by 3.13 percentage points to $17,673.56 million in 2020 compared with 2019. 

Known as curd cheese, Mozzarella cheese is packed with nutrients such as protein, essential minerals, fat, calcium, niacin and vitamin B3, which help prevent diseases such as arthritis and diabetes.  Bone deficiency can affect the integrity of the bone, so people tend to suffer from diseases such as osteoporosis, and mozzarella cheese is a good source of calcium nutrition, to build strong bones and some high quality protein and provide the necessary foundation for strong muscles, so eating mozzarella cheese can help prevent osteoporosis. 

Due to its high calcium and protein content, mozzarella cheese is extremely powerful in maintaining bone integrity, so it will remain in great demand among athletes and sports professionals.  In addition, mozzarella cheese is high in biotin, which helps lower blood sugar levels, making it in high demand by diabetics.  On the other hand, mozzarella cheese would be a good alternative for people with lactose intolerance and milk allergies.  Taken together, certain health benefits offered by Mozzarella cheese are expected to be a major driver of market growth.  In the future, driven by various factors, the global mozzarella cheese market may accelerate its growth, and it is estimated that by 2025, the total market revenue of the industry will reach $21,992.27 million. 

However, increased health awareness and obesity among consumers have hindered the development of the market to some extent.  Because of its high protein content, mozzarella cheese is associated with weight gain, and weight-conscious people tend to prefer healthier foods.  On the other hand, excessive consumption of mozzarella cheese can lead to stomach infections, posing a health threat.  These factors are likely to restrain the growth of the global mozzarella cheese market during the forecast period.  In addition, alarming obesity rates and rising health awareness among adults, unhealthy additives and ingredients in processed cheese, and perishability of products will also hinder market growth in the cheese market.

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