With the Increase of Per Capita Disposable Income and Pursuit of Aesthetics of People, Brazil Facial Harmonisation Industry Has Developed Rapidly

Facial Harmonisation refers to the medical science that uses drugs and medical devices to repair and reshape the appearance of people, thereby enhancing the external beauty of people. Botox is noted primarily for the ability to reduce the appearance of facial wrinkles. They are also used to treat conditions such as neck spasms (cervical dystonia), excessive sweating (hyperhidrosis), an overactive bladder and lazy eye. Botox is noted primarily for the ability to reduce the appearance of facial wrinkles. They are also used to treat conditions such as neck spasms (cervical dystonia), excessive sweating (hyperhidrosis), an overactive bladder and lazy eye. Lip filling is a cosmetic procedure that can give you fuller, plumper lips. Wire implant is to use a wire to be implanted into the part that needs to be lifted, and then applied to the skin by pulling the thread. In 2019, the market share of these four types of facial harmonisation was 34.68%, 20.65%, 15.07% and 12.31%, respectively. Hospital is a health care institution providing patient treatment with specialized medical and nursing staff and medical equipment. Clinics refer to clinics that only do one or a few medical branches. Facial Harmonisation can be applied to medical aesthetics in public or private hospitals and clinics. In 2019, the market share of hospital accounted for 57.67%, accounting for more than half of the entire industry. It can be seen that because hospitals are more professional and more secure, most people will choose to carry out facial coordination projects in hospitals.

The COVID-19 Decrease the Flow of Groups, Restricting the Growth of Brazil Facial Harmonisation Industry in 2020

The Southeast region is the most economically developed region in Brazil, and is a concentrated area of major industrial centers and metropolises. Southeastern Brazil is dominated by manufacturing, coffee, sugar cane and tourism. The Southeast region is the main driver of the Brazilian economy, accounting for about half of GDP of Brazil. This is also the most populous area in the country. Southeast Region was the largest revenue market with a market share of 39.12% in 2015 and 40.42% in 2019, an increase of 1.3%. In 2019, the Southern Region market share was 24.91%, ranking second. Facial Harmonisation industry concentrate rate is moderate. The top three companies are ALLERGAN, Galderma, Valeant Pharmaceuticals International, Inc. with the revenue market share of 16.94%, 9.89%, 8.01% in 2019

The 2019 Coronavirus Disease (COVID-19) epidemic reached Latin America later than other continents. The first case recorded in Brazil was February 25, 2020. However, Brazil has the largest number of cases and deaths in Latin America. What is more worrying is that the transmission rate in Brazil is very high. Large cities such as São Paulo and Rio de Janeiro are currently the main hot spots, and there are signs that infections are moving inland to smaller cities, and related medical facilities such as intensive care beds and ventilators are insufficient. With the surge in large numbers of cases, hospitals and clinics have prioritized their resources to care for patients infected by the coronavirus. For example, the University of Sao Paulo Medical School (HCFMUSP) is the largest university hospital complex in Brazil. The Department of Plastic Surgery has postponed non-essential surgical procedures and outpatient consultations. The lower the circulation of people, the lower the risk of spreading infection. Due to the impact of the epidemic, the growth rate of facial harmonisation in Brazil will show a downward trend in 2020.

The Changes of Thoughts and Governmental Policies Support Will Drive the Development of Brazil Facial Harmonisation Industry but Potentially Medical Risks may be Restrictive Factors

According to our research, the Brazil Facial Harmonisation market has a total revenue of 733.73 M USD back in 2015, and increased to 1121.86 M USD in 2019. We made a series of functional calculation and deduced the data of past 5 years with scientific model. Finally, we made the prediction that the value of Facial Harmonisation markets can be 2564.60 M USD by 2027. The CAGR of Facial Harmonisation is 11.43% from 2020 to 2027.

Your face may be the first thing most people notice you. This is a good reason to get the benefits of facial harmonisation. Facial harmonisation is amazing because of the face it brings, so it is more and more sought after. In recent years, with the increase of per capita disposable income, the development of technology and the increase of pursuit of aesthetics of people, the Brazilian facial harmonisation market has developed rapidly. In Brazil, in order to satisfy the right of the poor to seek beauty, many plastic surgery hospitals provide free cosmetic surgery to low-income citizens. Nowadays, among all plastic surgery projects in Brazil, injection filling is the most popular one. Plastic surgery is not exclusive to women. Now in Brazil, many men are also going to plastic surgery hospitals. The Brazilian Society of Cosmetic Surgery (SBCP) reported that the number of men undergoing plastic surgery in Brazil is increasing rapidly. On average, one person receives facial harmonisation for a better appearance every two minutes. The main reason for this change is culture, which reduces prejudice against men undergoing these facial harmonisation surgeries. The change in social trends is an important reason for more men to participate in plastic surgery. Facial harmonisation has become a popular trend in Brazil, and Brazil is gradually becoming the world leader in the facial harmonisation industry.

At present, Brazil is the second largest consumer of plastic surgery in the world after the United States. Plastic surgery has been regarded as the most important industry in this South American country. Facial harmonisation is not only on the surface of the skin, but also to heal the patient spiritually. Through facial harmonisation, doctors help patients improve their self-esteem and help them get out of heavy and low emotions. Paying attention to and solving facial problems, such as wrinkles, can build the self-esteem of people and other important concepts. Brazil regards health as a basic human right and provides free medical services to all its citizens. Brazil has a two-tier system. There is a private, advanced, luxurious health care system, and a public health system that is abundant in cash but provides basic services for the working class. Plastic surgery is considered an essential service, and beauty rights are as basic as any other health needs. In Brazil, a hard-won free health care system for all accommodates patients to beauty with low-cost and government-subsidized plastic surgeries. In Brazil, free injections of botulinum toxin, laser hair removal and other cosmetic procedures can be achieved.

Facial harmonisation is risky. For example, the main ingredient of the face-lifting needle is botulinum toxin. Frequent injection of the face-lifting needle will not superimpose the effect and turn into a small face. On the contrary, it will lead to stiff facial expressions, sunken cheeks, and even loss of chewing function. Face-lifting injections can also cause botulinum toxin poisoning. Botox injections are not harmful to the human body. The principle of Botox face-lifting is to directly poison the cells in the human body in an anaerobic environment. Many people have skin allergies and problems after being injected with Botox. Bruises and muscle weakness are the most common side effects of Botox injection. If the injection time is too long, it is easy for the body to produce a large number of antibodies against botulinum, and the maintenance time of the later injection of botulinum will become shorter and shorter, resulting in stiff face. The potential risks may hinder the development of this industry.

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