More Environmentally Friendly Coding, Marking & Printing Packaging Machinery Will Become a Major Trend in the Market

In order to identify parts, cartons, pallets and shipments, manufacturers in various industries must not only ensure the speed of the production line, but also label, encode and mark various products and packaging systems. Modern packaging is marked, coded and printed with batch numbers, barcodes, QR codes, serial numbers and labels, or labels or marks directly printed on boxes and pallets of finished goods to identify the goods, which are all coded by industrial inkjet coders, hot stamp coders, label printers, and combination print and apply systems.

Coding, marking & printing packaging machinery are essential to business operations. The two most common packaging machines are inkjet printers and ink jet encoders. The basic working principle of inkjet printers is to first produce small ink droplets, and then use the inkjet head to guide the small ink droplets to a set position. The smaller the ink drop, the clearer the printed picture. It accounted for 37.84% of sales in 2019 for its low price, simple way to add ink and good quality of printed photos.


The food and beverage industry is the main end user of coding and labeling systems, including snacks, processed foods, bottled water, non-alcoholic beverages and dairy products. Looking ahead, the global catering industry coding and marking equipment market is expected to show moderate growth in the next five years, from US$1.7695 billion in 2019 to US$2.6461 billion in 2025.

With the increase of industry regulations and the increasing focus on serialization, coding and marking have become more important to ensure the correct code on each product.

Prospect Analysis of Coding, Marking & Printing Packaging Machinery Industry in Various Regions

The United States is the largest economy and a major trading nation in the world, driving the development of North America. North America has become the largest revenue market in the coding, marking & printing packaging machinery industry, with a market share of 39.70% in 2015 and 38.77% in 2020, a decrease of 0.93%. The European market share in 2020 is 31.82%, ranking second. The economic prospects of the Asia-Pacific region remain strong and continue to be the most dynamic region in the global economy. Among them, the Chinese coding, marking & printing packaging machinery market is expected to become the fastest growing market. Compared with North America, Asia, Europe and other continents, economic aggregate of South America is relatively small, with a market share of only 2.42% in 2020.

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The development of the industry is very uneven: some regions have formed a complete industrial chain with a large market share, while some regions do not have a mature and complete operation chain or a complete operation ecological chain. In some countries, the economy is backward, the level of science and technology is not high, and the living standard of people is not high, so coding, marking & printing are difficult, which is not conducive to the development of the industry.

The development of the global economy, the increase of downstream demand, and technological innovation and advancement will promote the further development of the coding, marking & printing packaging machinery markets in various regions. However, manufacturers will enter the markets of emerging developing countries, so competition in these new regions may become more intense, becoming a factor hindering market growth.

Coding, marking & printing packaging machinery companies are mainly from USA; the industry concentrate rate is high. The top three companies are Danaher (Videojet), Dover (Markem-Imaje), Brother (Domino) with the revenue market share of 19.74%, 13.45% and 11.79% in 2019.

Environmental Coding, Marking & Printing Packaging Technologies Will Promote the Development of the Industry

According to our research, the global coding, marking & printing packaging machinery market has a total revenue of 4143.0 M USD back in 2015, and increased to 5212.0 M USD in 2020. The continuous development of the global economy, the continuous increase of population, and the increasing market demand are playing an active role in expanding the market of coding, marking & printing packaging machinery. We made the prediction that the value of coding, marking & printing packaging machinery markets can be 7483.3 M USD by 2025. The CAGR of coding, marking & printing packaging machinery is 7.50% from 2020 to 2025.


The increase in food and beverage demand has a positive impact on the growth of the coding and marking system market, becoming the main driving force for market growth during the forecast period. In addition, the manufacture of vehicles requires thousands of individual components. In order to eliminate defects in the manufacturing process, many of these components need to have specific part numbers. In order to encode part numbers or labels on auto parts, manufacturers are using coding and marking equipment, driving the growth of the coding, marking &printing packaging machinery market in the automotive sector.

In recent years, more and more counterfeit products have prompted governments of various countries to implement strict regulations, requiring catering manufacturers to print detailed product information on the packaging. In addition, health and safety issues have increased, and the government encourages consumers to look for products with regulatory certificates and traceability labels. It can be seen that the increasing demand for product traceability will promote the growth of the global coding and marking equipment market.

The printing materials used for coding and marking equipment are subject to regulations such as the Hazardous Substance Restriction Directive, so manufacturers have to reduce the use of hazardous solvents. The public increasing awareness of environmentally friendly printing technology is expected to promote the application of environmentally friendly coding technology by manufacturers in the coding, marking & printing packaging machinery markets. It will also become the main trend in the development of this industry during the forecast period.

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