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The Development of Alternatives and Modern Information Technology is not Conducive to the Growth of Market Demand for the Fountain Pen Industry

As a commonly used writing tool, fountain pen is invented in the early 19th century. The tip of the pen is made of metal, and it is sleek and flexible to write, quite smooth. There are obvious trademarks and models on the pen cap or on the surface of the pen tip. A fountain pen is a nib pen that, unlike its predecessor, the dip pen, contains an internal reservoir of liquid ink. The pen draws ink from the reservoir through a feed to the nib and deposits it on paper via a combination of gravity and capillary action. Filling the reservoir with ink may be achieved manually, via the use of an eyedropper or syringe, or via an internal filling mechanism which creates suction (for example, through a piston mechanism) or a vacuum to transfer ink directly through the nib into the reservoir. Some pens employ removable reservoirs in the form of pre-filled ink cartridges. It is also divided eyedropper filler, self-filling designs, piston filling innovation, modern filling mechanisms pens.

Taking the eyedropper and fill the barrel with ink then screw everything back together and begin writing by using eyedropper filler. The simplicity of the process is undermined slightly with the fact that the process of screwing and unscrewing the pen can lead to the seal wearing over time leaving the pen prone to leakages. To combat this, there are some contemporary eyedropper filler fountain pens which seal the entire barrel which then serves as an ink reservoir allowing for a great ink capacity. Some cartridge pens are converted to eyedroppers to make use of that large capacity for ink. The self-filling pens were easier to fill than eyedropper filler pens. No extra tools were necessary to fill the pen (such as an eyedropper), hence (self-filler.) Turn the lock ring so the open side lines up with the metal crescent, depress the crescent to evacuate the sac, let go and the ink is drawn up into the pen. Piston Filler systems are essentially converters but instead of being removable. Unlike some converter systems this does mean that Piston fillers cannot utilize cartridges as well as bottled ink. Regardless of whether the mechanism is operated via twist knob, slider, level or some sort of push or pull action, piston fillers work essentially a vacuum is created and ink is drawn to the pen ready for writing. Modern filling mechanisms refer to several different kinds of fountain pens. In 2019, the market share of these different types of pens was 10.79%, 13.42%, 30.61% and 45.18%.

Fountain pens are frequently used for calligraphy, whether by advanced professionals or beginning amateurs. In addition, as a writing tool, fountainpens are widely used in various places where people need to write, including classrooms, offices, etc. At the same time, the pen can also be used as a painting tool, which has a wide range of uses. In 2019, the market share of these two applications was 28.15% and 71.85%, respectively.

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The Current Situation of Global Fountain Pen Industry Market

Asia is the largest fountain pen market with a market share of 51.905 in 2015 and increased to 57.15% in 2019. Europe ranked the second place with a market share of 27.31% in 2019. As a common writing tool, fountain pens are sold in various stores and have diverse distribution channels. On the basis of the distribution channel, the fountain pen market can be divided into Supermarkets & Hypermarkets, Online retailing, Stationeries & Office supplies, and Departmental stores. Diverse distribution channels provide several benefits to both manufacturers and consumers: improved efficiency, a better assortment of products, routinization of transactions, and easier. Another advantage of distribution channels for manufacturers is the speed at which they can distribute the fountain pen products in large geographic areas. Established distributors can readily tap a network of retailers and other distributors to help with market coverage. Numerous distribution channels have attracted consumption for fountain pen industry, which is conducive to the development of the industry. During the epidemic prevention and control period, some Fountain Pen enterprises did not carry out internet marketing and promotion for their business, so they encountered great resistance in undertaking business. For enterprises that fail to make good use of network promotion means, there is almost no market development during the epidemic period, and the original offline market development plan is disrupted, and the epidemic will face fierce market homogenization competition, which is expected to have a great impact on the business of companies throughout the year.

High-end Fountain Pen Have Become an Important Driving Force for the Development of the Industry. The Development of Alternatives and Modern Information Technology is not Conducive to the Growth of Market Demand for the Fountain Pen Industry

There is a trend in the fountain pen industry, which is the continuous high-end of fountain pen. The Fountain Pen market is rapidly evolving and so is the range of products. The luxurious and artsy appearance of highend fountain pen is a factor contributing to their increasing demand in the market. Luxury fountain pens because of their high quality and craftsmanship will last longer than other pens. The nibs of these luxury pens are made of 18k gold, platinum, steel, silver other precious materials. These pens use high quality ink by use of a converter, a cartridge, or an internal piston filling system. A high-end luxury pen would make an awesome birthday, graduation, retirement, promotion or Christmas gift. The expanding availability of luxurious pens will drive the growth of the market. Owing to the demand of luxurious pens, manufacturers are concentrating on developing the quality, ergonomics and convenience of using the pen. A growing demand for personalized luxury pens among business firms and magnates significantly contributes to the market. They are also being used as souvenirs at tech expos, conferences, corporate events and seminars which will add traction to the growth of the fountain pen market.

As the most populous country in the world, China has great downstream demand helped by the strong culture of offering gifts and a new interest in craftsmanship. While fountain pens are becoming a thing of the past in most developed markets, sales of the writing instrument keep growing in China. The study shows that consumers from China are more likely to buy a good fountain pen as gifts for others. China is the biggest market for fountain pens, providing fountain pen manufacturers with lucrative opportunities to expand their businesses.

As a writing tool, fountain pen has many alternatives, such as ballpoint pens, rollerball, fineliner pens, and others. The fountain pen industry has been imperiled since the rise of disposable ballpoints in the 1960s. Compared with low-priced ballpoint pens, the price of fountain pens is higher, and the consumption of fountain pens continues to be threatened by low-priced ballpoint pens and other different types of pens. For pricesensitive consumers, a ballpoint pen with the same function but cheaper is better. The continuous development of these alternatives has seized the market share of fountain pens and brought challenges to the development of fountain pen industry. By the Nineties and early Noughties, the emergence of keyboard poses a huge threat to handwritten fountain pens. Email and social media have become the dominant channel for written communication, both at home and at work. According to a British survey of 2,000 people, one in three respondents had not written anything by hand in the previous six months. On average they had not put pen to paper in the previous 41 days. One thing is certain: with information technology people can write so fast that handwritten pens is fast disappearing in the workplace. The trend of more people using keyboards for typing and communication has seriously hindered the penetration and usage rate of fountain pens, posing a threat to the development of the fountain pen industry.

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