Energy drink is a kind of special purpose drink
with the main purpose of supplementing the energy needed by the human
body. The principle of energy supplement
is: After people drink energy drinks, the vitamins (generally B vitamins) and
sugar (generally white sugar) in the drink interact with each other,
transforming into the energy needed by the human body to achieve the purpose of
supplementing physical strength and relieving fatigue.
Market Segment Analysis
Generally, energy drinks are divided into three
categories: organic, non-organic and natural energy drinks. Organic energy drinks are made from natural
ingredients and are free of chemicals, artificial additives, synthetic
colorants and preservatives; Non-organic
energy drinks contain less than 70% organic content. Non-organic refers to the use of synthetic
chemicals in the product; Natural energy
drinks are generally considered minimally processed beverages that do not
contain any hormones, antibiotics, or artificial flavors.
Among the three energy drink product types,
non-organic energy drinks occupy the largest share of the market. According to our research data, in 2023, the
non-organic energy drink segment market size in the US reached $11.20 billion,
with a market share of 73.76%.
US Energy Drink Market Size and Share by Product Type in 2023
|
Types
|
Market Size(Billion USD)
|
Market Share
|
|
Organic Energy Drinks
|
0.67
|
4.42%
|
|
Non-organic Energy Drinks
|
11.20
|
73.76%
|
|
Natural Energy Drinks
|
3.31
|
21.82%
|
|
Total
|
15.18
|
100.00%
|
Source:
www.globalmarketmonitor.com
Market Development Overview and Competitive Landscape Analysis
Thanks to the increasing demand of consumers for health, vitality and convenience, the consumption of energy drinks in the US has shown an increasing trend year by year. Data show that in 2022, the total market size of energy drinks in the US was $14.45 billion and reached $15.184 billion in 2023. In the next few years, the energy drink market in the US will continue to grow as consumers increasingly pursue health and quality of life. However, the growth rate may gradually slow down as the market becomes saturated and consumers become more aware of healthy eating. It is expected that the US energy drink market size will grow to $17.65 billion by 2026.
From the perspective of market competition pattern, the US energy drink market concentration is extremely high, in 2023, the market share of Top3 enterprises totaled 86.78%, and the market share of Top6 enterprises was as high as 95.18%. Top3 companies were Red Bull Gmbh, Monster Energy and Bang Energy, with market revenue shares of 41.56%, 37.15% and 8.16% in 2021, respectively.
"Red Bull" energy drink originated in Thailand, so far has more than 40 years of marketing history, with outstanding quality and function, products sold in more than 70 countries and regions around the world, with strong strength and reputation, "Red Bull" has created extraordinary performance, becoming the world's first sales of energy drinks.
Monster Energy is a monster energy drink produced by the Hansen Company in California, which was officially launched in 2002. Hansen dominates the world market with its high-caffeine energy drinks and Red Bull, aimed at young men. The appearance of the product is on a black substrate, plus a green or blue M-shaped monster paw print.
US Energy Drink Market Competitive Landscape Analysis in 2021
Source: www.globalmarketmonitor.com
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