Energy drink is a kind of special purpose drink with the main purpose of supplementing the energy needed by the human body. The principle of energy supplement is: After people drink energy drinks, the vitamins (generally B vitamins) and sugar (generally white sugar) in the drink interact with each other, transforming into the energy needed by the human body to achieve the purpose of supplementing physical strength and relieving fatigue.
Generally, energy drinks are divided into three categories: organic, non-organic and natural energy drinks. Organic energy drinks are made from natural ingredients and are free of chemicals, artificial additives, synthetic colorants and preservatives; Non-organic energy drinks contain less than 70% organic content. Non-organic refers to the use of synthetic chemicals in the product; Natural energy drinks are generally considered minimally processed beverages that do not contain any hormones, antibiotics, or artificial flavors.
According to our research data, in 2022, the total market size of energy drinks in US was $14450 million, and it is estimated to reach $15184 million in 2023. Among them, non-organic energy drinks is the largest market segment, the market size will reach $1120 million in 2023, accounting for 73.76% of the market; Followed by natural energy drinks, the 2023 market share is estimated to be 21.82%; The market share of organic energy drinks is relatively low, at 4.42%.
US Energy Drink Market Size and Share Forecast by Product Type in 2023
|
Types
|
Market Size(M USD)
|
Market Share
|
|
Organic Energy Drinks
|
671
|
4.42%
|
|
Non-organic Energy Drinks
|
11200
|
73.76%
|
|
Natural Energy Drinks
|
3313
|
21.82%
|
|
Total
|
15184
|
100.00%
|
Source: www.globalmarketmonitor.com
From the perspective of market competition pattern, the US energy drink market concentration is extremely high, in 2021, the market share of Top3 enterprises totaled 86.78%, and the market share of Top6 enterprises was as high as 95.18%. Top3 companies are Red Bull Gmbh, Monster Energy and Bang Energy, with market revenue shares of 41.56%, 37.15% and 8.16% in 2021, respectively.
"Red Bull" energy drink originated in Thailand, so far has more than 40 years of marketing history, with outstanding quality and function, products sold in more than 70 countries and regions around the world, with strong strength and reputation, "Red Bull" has created extraordinary performance, becoming the world\'s first sales of energy drinks.
Monster Energy is a monster energy drink produced by the Hansen Company in California, which was officially launched in 2002. Hansen dominates the world market with its high-caffeine energy drinks and Red Bull, aimed at young men. The appearance of the product is on a black substrate, plus a green or blue M-shaped monster paw print.
US Energy Drink Market Competitive Landscape Analysis in 2021
Source: www.globalmarketmonitor.com
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