Stationery usually refers to various tools used for office, study and other purposes. In recent years, the global stationery market has remained stable. In 2021, the global stationery market reached 192 billion US dollars, an increase of 2.40 billion US dollars and a year-on-year growth of 1.3%.
Due to the combined effects of birth rate, aging population, national education investment, the popularity of higher education, the promotion of online learning and office products and other factors, the market size of China\'s stationery industry has fluctuated in recent years. However, in recent years, with the promotion of informatization and paperless office, the growth rate of the industry market has slowed down significantly. The market size of China\'s stationery industry in 2021 will reach 201680 million USD, with a year-on-year growth of 5.54% and an increase of 80160 million USD compared with 2013. With the increase of residents\' per capita income, the investment of national education funds, the expansion of higher education and other trends, the development of stationery industry has a broad prospect. With the improvement of policy orientation and social education degree, the number of students will continue to rise in the future, the student stationery market will usher in rapid growth, and the overall stationery market demand in China will maintain a stable expansion trend.
Source: Market Monitor Co., Limited
With the increase of stationery market demand, the number of Chinese stationery enterprises is gradually increasing, and the stationery industry ushered in rapid development. From the perspective of the Chinese market, the distribution of stationery manufacturing enterprises in China is uneven, showing the characteristics of "more coastal, less inland, more southern, less northern".
Stationery industry is mainly divided into writing tools, student stationery, office stationery, other cultural and educational supplies four categories. According to the statistics of China Pen Manufacturers Association, among the four categories of stationery products in China, office stationery has the highest market share, accounting for 61%. Writing instruments, stationery for students and other stationery and educational products account for 21%, 12% and 6% of the market demand of China\'s stationery industry, respectively. From the development situation of stationery industry, office stationery and student stationery become the main market of stationery industry.
From the perspective of product segmentation, in 2021, the proportion of stationery manufacturing in the stationery consumption market is the highest, accounting for 49.7%. Followed by book printing and pen manufacturing, accounting for 20.4% and 9.1% of the stationery industry market, respectively. In 2021, arts and crafts pigment manufacturing will account for 9.1% of the stationery industry market. People\'s pursuit of spiritual life and painting are more and more popular with the public, the consumption of arts and crafts pigment is increasing and the market potential is huge. In the future, the proportion of arts and crafts pigment manufacturing in the stationery industry is expected to further increase.
Source: Market Monitor Co., Limited
With the continuous improvement of the national economic level and the continuous upgrading of social consumption, the consumer demand for middle and high-end stationery in the Chinese market continues to increase, and the stationery industry is gradually getting rid of the market pattern of low-end products in the past. At the same time, guided by market demand, Chinese stationery enterprises have increased their investment in research and development to develop more novel stationery products that meet consumers\' personalized needs and good sense of experience, so as to gain more development opportunities and market space for medium and high-end stationery products with high quality and high price. Driven by consumption and product upgrading, the scale of demand for middle and high-end stationery products in China will continue to increase in the future, and the market penetration rate of middle and high-end stationery will also be further improved.
In addition, driven by market demand, the stationery industry continues to grow in market scale, and the development of the industry has gradually attracted the attention of the state. In recent years, the Chinese government has issued a series of national standards related to stationery products, such as "Determination Method of benzene, toluene, ethylbenzene and xylene in Stationery Gas Chromatography", "Stationery Safety Marks", "Determination Method of free formaldehyde in Stationery acetyl Acetone Spectrophotometry", etc. The implementation of these relevant standards not only effectively restricts the environmental protection of stationery production raw materials, but also indicates the sustainable development direction of the stationery industry. Under the guidance of relevant standards, the industry will gradually realize green development.
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