Video Surveillance Market: Technology Provides Power, And Security Demand Expands Potential

Benefiting from the intelligent surveillance system and its analysis applications, the growth of the video surveillance camera market is guaranteed. The outbreak of the epidemic gave the industry a sudden halt, and the industry experienced a temporary decline. However, the increasing use of video surveillance in law enforcement and personal safety has promoted the long-term development prospects of the market.

The Global Video Surveillance Market Is Gradually Increasing

In 2017, the global professional video surveillance equipment market sales increased by 9%, mainly because the increase in shipments was offset by the decline in product prices; in 2019, the global professional video surveillance equipment market exceeded 20 billion U.S. dollars, a year-on-year increase of 14.3%, covering multiple fields such as cameras, surveillance equipment, storage equipment, software and related services. The compound growth rate is expected to reach 16.1% from 2018 to 2023, and the market size will exceed 22 billion US dollars by 2021.

Market Structure

From the perspective of the global video surveillance product market structure, surveillance cameras are the product that occupies the most market share of global video surveillance products, accounting for more than 40%; secondly, DVR and networked products NVR are used as video surveillance products. For core products, its market share is catching up with surveillance cameras, all occupying around 39%. Besides, the market share of video servers and IP video surveillance software products is increasing year by year, and the remaining products are gradually being replaced by emerging products and squeezed out of the market share, in a development trend of declining year by year.

Today, analog cameras have withdrawn from the market, and IP cameras have almost occupied the entire video surveillance camera. In terms of product types, the surveillance camera market can be subdivided into spherical cameras, bullet cameras, box cameras, PTZ cameras, and thermal imaging cameras. According to statistics, in 2018, dome cameras accounted for the main market share in the global surveillance camera market, followed by bullet cameras. But from 2019 to 2027, PTZ cameras are expected to grow at the highest compound annual growth rate.

Technological Innovation Promotes the Progress of Video Surveillance Products, And National Defense and Security Provide A Guarantee for Industry Growth

The technological innovations related to video, the continuous upgrading and integration of big data cloud computing, artificial intelligence, and biometrics provide technical support for the advancement of video surveillance, bringing innovative products, and gradually subdividing and deepening application requirements. This has an immediate and far-reaching impact on all walks of life. The continuous digital transformation and business process automation trend is driving the BFSI, government, national defense, and health care to increase within a reasonable range. The need for more efficient security systems.

Facing the increasingly complex international situation, strengthening security has become an inevitable requirement for development, and countries have begun to devote themselves to finding innovative security solutions. The increasing demand for security products from governments, businesses, and households, as well as the upgrading of existing markets, have driven the continuous growth of the traditional security industry.

The downstream market of video surveillance cameras is very extensive, including national defense security, commercial activities, industrial manufacturing, and residents. It is expected that the national defense security and commercial fields will be the main thrust of the global surveillance camera market, especially the infrastructure applications such as urban security and transportation driven by the smart city concept.

The uneven development of domestic security areas has provided a broad development space for the security camera market. According to incomplete statistics, the number of cameras in China's second-tier cities is between 50,000 and 100,000; in third-tier cities, it is less than 50,000. The number of cameras per thousand people in second- and third-tier cities is less than 10. At present, the coverage rate of civil video security surveillance is only about 10%, and the development potential is huge.

The demand for cameras is not only in the security field but also for home cameras. On the surface, the growth of cameras is that people are increasingly controlling security. In essence, the amount of data collected by people is increasing. How to allow users to quickly and efficiently obtain data is the core element of enterprise development.

Asia Pacific Is the Largest Consumer Market

In terms of regional distribution, the Asia-Pacific region accounted for the highest market share in 2018, reaching 40.3%, followed by the North American market, accounting for 33.3%, followed by the European market, accounting for 19.4%.

In 2018, China's professional video surveillance equipment market has accounted for nearly half of the global market share and 45% of global revenue.

The Chinese market grew by 13.5%. Except for China, the global market grew by only 5%, which is mainly due to the advancement of various government infrastructure construction projects. Video surveillance is a sub-industry of the security industry, and the proportion of product output value in the total output value of the security industry has stabilized at about 18% from 2014 to 2016.

In terms of video surveillance camera market suppliers, today's global security leaders such as Haikang, Dahua, Huawei, and Univision are the main suppliers. However, under the influence of trade protection policies, Traditional video surveillance companies such as Seoul, Panasonic, Bosch, and Axis still have a good market space in the short term.

Due to the rapid growth trend of global smart cities, smart homes, and smart workplaces, the market demand for surveillance cameras will also increase. In the global video surveillance industry, there are various future development trends, and the integration of these trends with video surveillance will promote the application requirements of surveillance cameras in different industries.


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