How Is the Industry Developing for Scrubbers That Break the Traditional Barrier Between Dry and Wet?

With the improvement of the socio-economic level, the per capita disposable income has risen year by year, which means that people have more capital costs to do things that they feel are more valuable. According to Maslow’s principle of needs,human needs appear in the form of levels, starting from low-level needs, and gradually developing up to high-level needs. When a set of needs is met, this set of needs no longer becomes a motivating factor. So, when people realize their basic material needs, they will pursue a higher level of spiritual life.

The essence of scientific and technological progress is to free people from these repetitive and trivial matters and create more social wealth. If there is a product that can completely free people from cleaning work, its development prospects are infinitely excellent.

In recent years, various cleaning products have emerged and achieved unprecedented development, in which the market competition has become fierce. Common cleaning products include vacuum cleaners, sweeping robots, and floor scrubbers which have gained more attention recently.

The Domestic Vacuum Cleaner Industry Has Developed for Many Years, But with A Low Penetration Rate, Not as Good as Europe, America And Japan

Vacuum cleaners have a long history as the small household appliances category in China, professionally produced in Shanghai in 1968. In 1987, China produced about 100,000 vacuum cleaners. According to data from the National Bureau of Statistics, since 2004, the production and sales of vacuum cleaners have approached 100%. In 2018, China's vacuum cleaner output was 103,351,900 units, a year-on-year increase of 4.48%.

The vacuum cleaner has been born for more than a hundred years, continuously improved in the long-term development and upgrade. From the traditional vacuum cleaner to the convenient handle vacuum cleaner, to the ubiquitous cordless vacuum cleaner, and the classic steam vacuum cleaner. The working principle of the vacuum cleaner is to use the motor to drive the blades to rotate at a high speed, generate negative air pressure in the sealed casing, and absorb dust. Household high-power vacuum cleaners can remove dust, hair, and smaller particles to the greatest extent, not only on the ground, but also on walls and furniture surfaces.

The sweeping robot which is small and exquisite cleans wonderfully, especially in the bottom of the sofa, corners of the room, and other places that cannot be cleaned daily, which is inevitable to be loved by people. However, in feedback from many consumers, what is found is that it is difficult for the sweeping robots to work smoothly in a densely furnished space and easy to get stuck between the dining table and the dining chair. And for larger pieces of paper, it will get stuck in the garbage collection channel of the robot, which must be cleared manually before the robot can continue to work. It can be seen that this kind of sweeping robot cannot yet completely replace humans.

The vacuum cleaner market is not an emerging field in China, but the penetration rate of household vacuum cleaners is lower than that of foreign countries. In developed countries such as Europe, America, and Japan, the penetration rate of vacuum cleaners was close to 100% in the late 1990s. While in China, vacuum cleaners are still a niche product, with a penetration rate of about 16.1%.

First of all, starting from the needs of consumers, the scrubber integrates many functions, including suction, mopping, and washing, with an obvious stain-removing effect, which greatly solves the pain points of consumers in cleaning the floor, frees hands and improves effectiveness. Secondly, in terms of product functions, the scrubber is equivalent to a combination of a vacuum cleaner and a mop, whose biggest advantage is that there is no need to wash the mop by hand before and after use, which is truly convenient. Finally, compared with sweeping robots and wireless pushrods, the scrubber can clean dry and wet garbage at the same time, which is not possible with any previous product.

The Scrubber Market Has Emerged, With the Retail Sales Rising Sharply

In the first half of 2020, the retail sales of the scrubbers in the online market has reached 161 million yuan, and the retail volume has reached 52,800 units. Especially during the 618 period, many brands including TINECO had an outstanding performance, among which, the turnover of TINECO scrubbers increased by 845%, which allowed more companies and brands to see the market potential, under the fact that the average market price of scrubbers was too high to buy for consumers who have strong consumer wishes in the past.

The Industry Pattern Has Not Been Formed, And Product Quality Is the Winning Point

On the whole, due to the fact that there are not many brands involved in scrubbers in the industry, the brand structure in the industry has not yet formed. In the early stage of industry development, high-priced products can indeed make high profits, but this is not the norm for industry development. As many brands enter the scrubber industry, prices are expected to drop further, no longer a barrier for consumers to choose. If a company wants to further seize market share, providing high-quality products is the best choice. High-quality products can enable consumers to have a better product experience, accumulate user reputation, and gain more loyal customers. Enterprises bring product iterations and product innovations on the basis of existing products, instead of blindly imitating competition.

TINECO, a sub-brand of Ecovacs Robotics, released the TINECO scrubbers in March of this year, which ranks among the top ten in the vacuum cleaner category, with a 1.68% online market share, and an estimated 4-6% for the whole year.

The Fuwan FLOOR ONE and the wireless floor scrubber, IFLOOR 3, of TINECO Won the 2020 Red Dot Design Award, standing out from nearly 10,000 entries submitted by more than 60 countries around the world with their novel design concepts and innovative industrial design results. Based on the customer's standpoint, the design team of TINECO explained to the public new possibilities for a clean life in the future.

Based on the current business situation of TINECO, a conservative estimation is taken that the revenue range in 2020 will be between 700 million and 980 million, and the profit will be around 110 million to 180 million. By 2024, it can contribute more than 460 million profits, which worth looking forward to.


LEARN MORE:

Floor Scrubbers

https://www.globalmarketmonitor.com/reports/588823-floor-scrubbers-market-report.html

Wet Scrubbers

https://www.globalmarketmonitor.com/reports/424864-wet-scrubbers-market-report.html

Custom Reporting

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