Further Development of Health Products Industry

With the improvement of living standards of the public to further promote the quality of material life and have a higher ability to pay attention to the health of themselves and their families, how to keep in good health has become the topic of most people's communication.

Nutrients Intake is the First Choice for Most People

According to statistics, in 2019, there are three major ways to achieve health care, including nutrients intake, dietary supplements, and keeping fit with exercise. Among them, 57.8 percent of people choose nutrients supplements to keep in health and 48.6 percent choose dietary supplements. 

One the one hand, the improvement of people's quality of life makes us more concerned about our health. On the other hand, the frantic pace of life makes plans of health care unable to be implemented. Thus, most people choose a time-saving and easy way to achieve it through food intake. As there are certain risks in sports for the elderly, nutrients intake has become the main way of health preservation for this group.

Health products refer to the food that claims to have health care function or aims to supplement vitamins, minerals, and other nutrients. That is to say, it is suitable for specific people to eat, with the health care function that does not aim at treating diseases, or produce any acute and chronic harm to the human body.

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Health Products in the Elderly Market

Objectively speaking, the elderly who have the decline of physical function, as well as the low resistance and the lack of all kinds of necessary elements, need to rely on the intake of energy outside. They will choose to buy good health care products spontaneously, whose children will also buy those for the elderly.

Subjectively speaking, for most of the elderly, to eat health products is more psychological consolation. The physical function of the elderly is gradually declining, but everyone keeps the idea of being healthy, especially the elderly. So, they are willing to buy some so-called health care products for psychological comfort. At the same time, there are endless advertisements for health products in the market, which stimulates the desire to buy them for some elderly people who are eager to keep healthy. Health products will last forever in the elderly market.

Data shows that by the end of 2017, the number of people over 60 years old in China had reached 240.9 million, accounting for 17.3 percent, which will further promote the development of health products.


It Has Become an Upsurge for Young People to Eat Health Products

According to the survey, 21.9percent of post-90s young consumers use health products for a long time, and 47.9% occasionally try health products.

For one thing, young people eat health care products out of a strong psychological suggestion, who keep the viewpoint that health care products will surely have a health-preserving effect to cast a little comfort for themselves in the frantic life. For another thing, health products are regarded as a feature of comparing phenomena. Some young people are easy to drift with the tide and buy health products blindly, out of the psychology of comparison.

The Market of Health Products Is Expanding Year by Year with Unlimited Market Potential in China

The main consuming countries of nutrition and health food in the world are located in North America, Europe, and Asia. The United States and Western Europe are the main markets of traditional health products, and the markets of Asian countries represented by China have developed rapidly in recent years. Data shows that in 2019, the global health care market reached 266.74 billion USD, with a growth rate of 1.8 percent year-on-year, which can be seen that the global scale showed a slow-growth trend.

As the second-largest health products market in the world, the market size in China still keeps growing, accounts for 21.8 percent of the total market share, and the U.S. is the largest one, accounting for 29.1 percent of the total, reaching 77.61 billion USD.

In terms of the CAGR of the market scale of health products in the past decade. The health products industry in China has shown a vigorous development trend, with a CAGR of 9.5 percent, faster than that of developed economic markets such as the United States and Western Europe. However, the penetration rate of domestic health care products is still low, only 20 percent, while that of the United States is as high as 50%. We believe that there is still a large development prospect for the health products industry in China.


The market scale of health products in China has been increasing from 2013 to 2019. In 2019, the domestic market scale was 25.4 billion USD. With the implementation of the standard, the industry will develop in an orderly and vigorous way, which is expected to reach 33.1 billion USD in 2022.


In 2019, the highest recognition of health products in China is Amway, Infinitus, and By-Health, followed by Dongeejiao, Tongrentang, and Herbalife, with the consumer recognition of ranging from 20 to 30 percent. And other brands have less than 10 percent of consumer recognition.

The original intention of health care is good, but the pursuit of health products is not a long-term solution. Only by adjusting the body in comprehensive ways, can we effectively resist aging and keep a distance from wrinkles.


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