Keen Insight for Direct Marketing Services Market - Global Forecast to 2026

The Direct Marketing Services market is expected to enlarge its size between 2019 and 2026 and projected to reach 6,283 million USD by 2026 with a CAGR of 2.15%. Global economic development, government policy adjustment, related industrial dynamics, industry upgrading, and competition among enterprises are influencing the development of Direct Marketing Services market. A distinctive and comprehensive picture of Direct Marketing Services market is embodied in the report. The Direct Marketing Services market growth is primely attributed to the increasing penetration of the internet industry. The increasing importance of the internet is driving buyers to upgrade their conventional direct marketing methods to a multi-channel strategy.

The Direct Marketing Services market is mainly divided into Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling, and Others. Direct mail segment is the most widely used segment and takes up about 34% of the global total in 2018.

What is Direct Marketing Services

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

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Report Abstract

  • Market Trends and Competitive Landscape
  • Segmentation of Digital Signages Market by Type
  • Segmentation of Digital Signages Market by End-user
  • Market Analysis by Major Region
  • Product Commodity of Digital Signages Market in Major Countries
  • Major Players Profiles
  • Data Source and Research Methodology

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Direct Marketing Services Type Classification

  • Direct mail
  • Telemarketing
  • Email marketing
  • Text (SMS) marketing
  • Handouts
  • Social media marketing
  • Direct selling

Direct Marketing Services End-users Classification

  • Business to Business
  • Business to Government
  • Business to Consumers
  • Others

Leading Vendors

  • Rapp
  • Epsilon
  • Wunderman
  • FCB
  • Acxiom
  • Harte-Hanks Direct
  • OgilvyOne
  • Merkle
  • Harland Clarke Corp
  • MRM//McCann
  • DigitasLBi
  • Aimia
  • SourceLink
  • BBDO
  • SapientNitro
  • Leo Burnett

Global Direct Marketing Services Market Region Outlook

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, Italy, Spain, U.K., Nordic Countries, Belgium, Russia, Rest of Europe
  • Asia Pacific (China, India, Australia, Japan, South Korea, Australia and New Zealand, Rest of Asia Pacific)
  • Latin America, Middle East & Africa (Brazil, Nigeria, Argentina, South Africa, GCC Countries.
  • Others.

Table of Content

1 Report Overview

1.1  Product Definition and Scope

1.2  PEST (Political, Economic, Social and Technological) Analysis of Direct Marketing Services Market

2 Market Trends and Competitive Landscape

3 Segmentation of Direct Marketing Services Market by Types

4 Segmentation of Direct Marketing Services Market by End-Users

5 Market Analysis by Major Regions

6 Product Commodity of Direct Marketing Services Market in Major Countries

7 North America Direct Marketing Services Landscape Analysis

8 Europe Direct Marketing Services Landscape Analysis

9 Asia Pacific Direct Marketing Services Landscape Analysis

10 Latin America, Middle East & Africa Direct Marketing Services Landscape Analysis  

11 Major Players Profile

11.1 Rapp

11.1.1 Rapp Company Profile and Recent Development

11.1.2 Market Performance

11.1.3 Product and Service Introduction

11.2 Epsilon

11.3 Wunderman

11.4 FCB

11.5 Acxiom

11.6 Harte-Hanks Direct

11.7 OgilvyOne

11.8 Merkle

11.9 Harland Clarke Corp

11.10 MRM//McCann

11.11 DigitasLBi

11.12 Aimia

11.13 SourceLink

11.14 BBDO

11.15 SapientNitro

11.16 Leo Burnett

  • Base year: 2018
  • Estimated year: 2019
  • Forecast period: 2019 – 2026

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Target Audience:

  • Direct Marketing Services manufacturers
  • Raw material suppliers of Direct Marketing Services
  • Distributors and resellers of Direct Marketing Services
  • Direct Marketing Services industry associations
  • Product managers, Direct Marketing Services industry administrator, C-level executives of the industries
  • Market Research and consulting firms

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