The Rower Market Report (2019-2026): Opportunities, Challenges, Strategies, and Forecasts

The Rower Market Report (2019-2026): Opportunities, Challenges, Strategies, and Forecasts

A rower, also known as an indoor rower, is a machine used for cardio workouts. Rower machines engage several muscle groups of the body such as legs, arms, and back, and strengthen the heart and lungs.  Indoor rowing has become established as a sport in its own right. The term also refers to a participant in this sport.

The global Rower Market is one of the booming markets with well-established zone worldwide. The global market has been completely focusing over the advancement in the groundbreaking technologies and listening to the customer’s preferences; which lead to the vast and continuous increase in its growth rate. The global Rower market provides a huge platform with lots of opportunities for different industries in different regions to emerge and establish globally.

According to the report, the global Rower market is worth USD 369 million in 2019, and it is expected to generate USD 529 million in revenue by 2026, with a compound annual growth rate of roughly 5.30% from 2019 to 2026.

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Market Drivers

The growth prospects for rower market are bullish due to some properties of rowing machines. Rowing machines provide a full-body workout to individuals. These machines help in building endurance and muscular strength. Workouts with rowing machines also improve blood circulation in the entire body thereby eliminating many cardiovascular diseases. Furthermore, rower workouts engage the upper and lower body, thereby burning more calories than other cardio workouts. Last but not least, these machines are ideal for individuals with joint problems. Rowing is a seated position workout. This removes the body weight from the knees and hips and distributes it to the seats, taking the pressure off of the joints. Consequently, the global rower market is projected to expand at a considerable pace in the near future due to an increase in awareness regarding safe and healthy fitness programs.

Market Challenges

On the flip side, rowing machines consume more floor space as compared to other workout machines, hence these are less popular in gyms. Also, rowing machines can cause back pain and injuries if used without proper training and guidance. Added to above, some water and air rowers are noisy. These factors are likely to hinder the rower market growth over the forecast period.

Market Trends

Boutique rowing studios is the latest trend in the global rower market. Workouts using rowing machines are usually not paid attention as these consume more floor space compared to other workout machines. Hence, Nordic developed the RW900, which can be folded when not in use, thus consumption less floor space.  In addition, the company added a reluctance system to its flywheel mechanism to enable the machine to run quietly and smoothly.

Market Opportunities

Increasing its popularity and awareness in the untapped market through promotion, leasing options etc.is one of the key opportunities for the growth of rower market. Moreover, indoor rowing represents a vast opportunity for gym and fitness studio operators to tap into the latent demand that exists for the sport.

Region-wise Analysis

In 2018, countries in Europe like Germany, UK, France, Italy, Russia, Spain, Benelux, and other countries in  Europe accounted for approximately 35.14% of the overall market, followed by North America (The United States, Canada, and Mexico) and Asia-Pacific (China, Japan, India, Southeast Asia, and Australia), accounting for 28.24%, and 25.69% respectively.

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Competition Analysis

Major competitors of the global Rower market include Concept2, WaterRower, FIRST DEGREE FITNESS, Lifecore Biomedical, HealthCare International, Bodycraft, KETTLER, Stamina Products, Sunny Health & Fitness, ProForm, and etc. These participants compete with each other in product design and technological progress to gain a competitive edge in the market.

Worldwide Rower Market by Type

Air Rower, Magnetic Rower, Hydraulic Rower, Water Rower, and Other.

Worldwide Rower Market by Application

Exercise & Training, Ergometer testing, Competitions, and Other.

Table of Content

1 Report Overview

1.1  Product Definition and Scope

1.2  PEST (Political, Economic, Social and Technological) Analysis of Rower Market

…

2 Market Trends and Competitive Landscape

3 Segmentation of Rower Market by Types

4 Segmentation of Rower Market by End-Users

5 Market Analysis by Major Regions

6 Product Commodity of Rower Market in Major Countries

7 North America Rower Landscape Analysis

8 Europe Rower Landscape Analysis

9 Asia Pacific Rower Landscape Analysis

10 Latin America, Middle East & Africa Rower Landscape Analysis  

11 Major Players Profile

11.1 Concept2

11.1.1 Concept2 Company Profile and Recent Development

11.1.2 Market Performance

11.1.3 Product and Service Introduction

11.2 WaterRower

11.3 FIRST DEGREE FITNESS

11.4 Lifecore Biomedical

11.5 HealthCare International

11.6 Bodycraft

11.7 KETTLER

11.8 Stamina Products

11.9 Sunny Health & Fitness

11.10 ProForm

…

Target Audience:

Rower manufacturers

Distributors and resellers of Rower

Rower industry associations

Rower potential investors

Product managers, Rower industry administrator, C-level executives of the industries

Market research and consulting firms

Small and Medium-sized Enterprises (SMEs)

• Base Year: 2018

• Estimated Year: 2019

• Forecast Period: 2019 to 2026

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