The Energy Drinks Market Report (2019-2026): Opportunities, Challenges, Strategies, and Forecasts
According to the report, the global Energy Drinks market is worth USD 52,538 million in 2019, and it is expected to generate USD 70,829 million in revenue by 2026, with a compound annual growth rate of roughly 4.36% from 2019 to 2026.
An energy drink is a type of drink containing stimulant drugs, usually including caffeine, which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct from food energy). They may or may not be carbonated and many also contain sugar or other sweeteners, herbal extracts, taurine, and amino acids. They are a subset of the larger group of energy products, which includes bars and gels, and distinct from sports drinks, which are advertised to enhance sports performance. There are many brands and varieties in this drink category.
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Market Driver and Constraint
The growth in the energy drink market size will be attributed to a number of factors, such as the increasingly hectic lifestyle patterns of consumers, the convenience associated with energy drinks, and the growing health awareness of consumers. Clever marketing and branding will remain crucial to the success of energy drinks brands worldwide.
Natural is a new trend in the food and beverage industry. It even developed the energy drink market. The energy drink market has a huge demand for natural energy drinks. As the market is competitive in terms of product differentiation, manufacturers are launching similar products.
Region-wise Analysis
In the region-wise outlook, the global energy drink market is categorized into Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa. The Asia-Pacific is the global energy drink market leader in 2018, followed by North America & Europe markets, possessing the market share of 42.74%, 26.36%, and 24.67% respectively. The Asia-Pacific is expected to witness a significant development in the coming years owing to the changing demographics and increasing disposable income. North America market will witness substantial growth due to health concerns and awareness. Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players. Children and adolescents are the main target groups for manufacturers. Moreover, the energy drink market is expected to witness strong growth in Latin America. The leading country in this region is Brazil due to rising participation of young people in sports.
Energy Drinks Market Insights
Despite the significant increase in demand, evidence of current effectiveness, performance and safety is often contradictory and unsystematic. The main problem with these beverages is that most product categories offered contain high caffeine concentrations. The media, the scientific community, the sports sector, the government, including the public, have expressed several security issues regarding the consumption of these products.
For these types of issues, some legislators have developed different regulations and educational methods to limit the consumption of these products. Despite the growing demand, these are some of the constraints that industry participants face in the current scenario.
In addition, these organic or natural beverages will satisfy all the functional characteristics of traditional products, as well as the expectations of modern consumers and their complex needs. From start-ups, new market entrants to traditional brands, the energy drink market is still in an era of development and is expected to be redefined in the near future.
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Competition Analysis
Manufacturers concentrate on product innovation to gain first mover advantage. Companies have been continuously trying to differentiate their products from their competitors to penetrate the existing market. Major enterprises in the global market of Energy Drinks include Abbott Nutrition INC, AJE Group, Arctico Beverage Company International INC, Britvic PLC, Champion Nutrition Inc, Coca-Cola Co., Monster Beverage Corp, PepsiCo Inc., Red Bull, Rockstar, and etc.
Worldwide Energy Drinks Market by Type
Alcoholic, Non-Alcoholic, and Other.
The alcoholic segment was valued USD 22.34 billion in 2016 and is anticipated to grow at a CAGR of 6% from 2017 to 2026. These alcoholic energy drinks have quickly gained popularity among participants over the past decade. Also, the lack of knowledge about the choice of drinks is expected to drive the market of alcoholic energy drinks.
The non-alcoholic segment is projected to achieve high consumption growth rates and overtake the alcoholic sector to emerge as the largest segment by the next five years. Consumers are increasingly aware of their interests and the negative impact consumers have on consumption and are expected to contribute to the global market.
Worldwide Energy Drinks Market by Application
Personal, Commercial, and Other.
Table of Content
1 Report Overview
1.1 Product Definition and Scope
1.2 PEST (Political, Economic, Social and Technological) Analysis of Energy Drinks Market
…
2 Market Trends and Competitive Landscape
3 Segmentation of Energy Drinks Market by Types
4 Segmentation of Energy Drinks Market by End-Users
5 Market Analysis by Major Regions
6 Product Commodity of Energy Drinks Market in Major Countries
7 North America Energy Drinks Landscape Analysis
8 Europe Energy Drinks Landscape Analysis
9 Asia Pacific Energy Drinks Landscape Analysis
10 Latin America, Middle East & Africa Energy Drinks Landscape Analysis
11 Major Players Profile
11.1 Abbott Nutrition INC
11.1.1 Abbott Nutrition INC Company Profile and Recent Development
11.1.2 Market Performance
11.1.3 Product and Service Introduction
11.2 AJE Group
11.3 Arctico Beverage Company International INC
11.4 Britvic PLC
11.5 Champion Nutrition Inc
11.6 Coca-Cola Co.
11.7 Monster Beverage Corp
11.8 PepsiCo Inc.
11.9 Red Bull
11.10 Rockstar
…
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Target Audience:
Energy Drinks end-user sectors
Raw material suppliers of Energy Drinks
Distributors and resellers of Energy Drinks
Energy Drinks industry associations
Product managers, Energy Drinks industry administrator, C-level executives of the industries
Market research and consulting firms
Small and Medium-sized Enterprises (SMEs)
Government agencies and NGOs
• Base Year: 2018
• Estimated Year: 2019
• Forecast Period: 2019 to 2026
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