Global Market of Advertising foretoken USD 782,070 Million by 2026
Advertising
Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.
Scope of Advertising Market
This report studies the Advertising market from the perspectives of enterprises, regions, product types and terminal industries, and forecasts the market through the analysis of the status quo. In this study, 2018 has been considered as the base year and 2019 to 2026 as the forecast period to estimate the market size for Advertising.
The global Advertising market size is valued at USD 567,805 million in 2019 and is projected to reach USD 782,070 million by 2026, witnessing a CAGR of 4.68% throughout the forecast period.
The Advertising in China is mainly put on the industries, including Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods and Others. The Food & Beverage Industry is the most served, with a market share nearly 25.68% in 2015.
Get Free Sample at:
Growth Factors
Consumers around the world continue to increase spending on media and entertainment. This includes spending their hard-earned money on accessing the Internet, reading newspapers and magazines, subscribing to TV and radio, playing video games, watching movies, and more. On the other hand, advertising companies have never lost the eye of consumers and are increasingly increasing their advertising spending in these media as well as outdoor and digital advertising. Therefore, the global advertising market continues to maintain strong growth momentum.
Key participants
Key global participants in the Advertising market include WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group, AVIC Culture Co.,Ltd., Guangdong Advertising Co., Ltd., Bluefocus Communication Group Co., Ltd., SiMei Media, Yinlimedia, Hunan TV and Broadcast Intermediary Co., Ltd., Guangdong Guangzhou Daily Media Co., Ltd., Beijing Bashi Media Co., Ltd., Dahe Group, China Television Media, Spearhead Integrated Marketing, Communication Group, Shanghai Xinhua Media Co., Ltd., Chengdu B-ray Media Co., Ltd., and etc.
Geographical Perspective
By geography, the global advertising market has been segmented into Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa. Europe was the global advertising market leader in 2018, followed by North America & Asia-Pacific markets, possessing the market share of 42.36%, 28.55% and 26.60% respectively. Europe is still expected to be the largest regional advertising market, followed by the North America region. Asia-Pacific ranks third, with advertising spending accounting for about half of Europe.
Purchase this report:
Type Synopsis
On the basis of type, the market comprises of TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising, and Other. The pace of growth, however, differs significantly across various segments. Segments such as Internet Advertising have witnessed exponential growth over the past few years compared to Newspaper & Magazine Advertising which has seen its revenues declining over the same period.
Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America are currently the slowest growing regions, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets in Asia-Pacific, Eastern Europe and Central Europe, the Middle East & Africa and Latin America are showing high unit to double-digit growth rates.
Application Synopsis
The Advertising Market by application are Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, and Other.
Table of Content
1 Report Overview
1.1 Product Definition and Scope
1.2 PEST (Political, Economic, Social and Technological) Analysis of Advertising Market
…
2 Market Trends and Competitive Landscape
3 Segmentation of Advertising Market by Types
4 Segmentation of Advertising Market by End-Users
5 Market Analysis by Major Regions
6 Product Commodity of Advertising Market in Major Countries
7 North America Advertising Landscape Analysis
8 Europe Advertising Landscape Analysis
9 Asia Pacific Advertising Landscape Analysis
10 Latin America, Middle East & Africa Advertising Landscape Analysis
11 Major Players Profile
11.1 WPP
11.1.1 WPP Company Profile and Recent Development
11.1.2 Market Performance
11.1.3 Product and Service Introduction
11.2 Omnicom Group
11.3 Dentsu Inc.
11.4 PublicisGroupe
11.5 IPG
11.6 Havas SA
11.7 Focus Media Group
11.8 AVIC Culture Co.,Ltd.
11.9 Guangdong Advertising Co., Ltd.
11.10 Bluefocus Communication Group Co., Ltd.
11.11 SiMei Media
11.12 Yinlimedia
11.13 Hunan TV and Broadcast Intermediary Co., Ltd.
11.14 Guangdong Guangzhou Daily Media Co., Ltd.
11.15 Beijing Bashi Media Co., Ltd.
11.16 Dahe Group
11.17 China Television Media
11.18 Spearhead Integrated Marketing
11.19 Communication Group
11.20 Shanghai Xinhua Media Co., Ltd.
11.21 Chengdu B-ray Media Co., Ltd.
Ask for a discount at:
Target Audience:
Advertising providers
Advertising industry associations
Advertising potential investors
Advertising key stakeholders
Advertising end-user sectors
Product managers, Advertising industry administrator, C-level executives of the industries
Market research and consulting firms
Small and Medium-sized Enterprises (SMEs)
Contact Info:
Global Market Monitor
One Pierrepont Plaza, 300 Cadman Plaza W, Brooklyn,
NY 11201, USA
Phone: + 1 (347) 467 7721
Email: info@globalmarketmonitor.com
Web Site: https://www.globalmarketmonitor.com
We provide more professional and intelligent market reports to complement your business decisions.
Chinese