Global POU Water Purifier Market Size Reached $35.74 Billion in 2023

POU water purifier, fully known as Point of Use water purifier, refers to equipment directly installed at water points such as homes, offices, schools, etc., used for filtering and purifying drinking water. Unlike traditional central water purifiers, POU water purifiers are more convenient and flexible, suitable for various small-scale water environments.

Introduction to Main Segmented Products

Ultrafiltration water purifier

The use of ultrafiltration membrane technology can remove suspended solids, particles, bacteria, viruses, and other impurities in water while retaining minerals and trace elements in the water. Ultrafiltration water purifiers are suitable for areas with good water quality and can meet the drinking water needs of general households.

Reverse osmosis water purifier                                           

Using reverse osmosis membrane technology, water molecules are pressurized through the reverse osmosis membrane through a high-pressure pump to remove impurities such as dissolved solids, organic matter, and heavy metals from the water. Reverse osmosis water purifiers can provide purer drinking water, suitable for areas with poor water quality or users with high water quality requirements.

Activated carbon water purifier

Mainly utilizing the adsorption effect of activated carbon to remove impurities such as odor, chromaticity, and residual chlorine from water. Activated carbon water purifiers are often used as auxiliary equipment for other filtration technologies to improve the taste and quality of water.

Source: www.globalmarketmonitor.com

Overview of Market Development

In recent years, POU water purifiers have gradually emerged in the global market. With people's pursuit of quality of life and deepening understanding of healthy drinking water, POU water purifiers have become essential equipment in many households and commercial places, and their market is also rapidly expanding. According to our research data, the global POU water purifier market size reached $35.74 billion in 2023, an increase of 15.69% from 2022, and is expected to increase to $69.37 billion by 2028.
Market Analysis of Major Regions
Chinese market: As the global largest home appliance market, the POU water purifier market has developed rapidly in the past few years. Data shows that in 2023, the market size of China's POU water purifier reached $14.91 billion, with a global market share of 41.73%, and its share has been increasing year by year.
Other regions: As mature markets, the North American and European markets have a high penetration rate of POU water purifiers, but their growth rate is relatively slow. In emerging markets such as Asia Pacific, Latin America, and Africa, with economic development and increasing consumer health awareness, the POU water purifier market will show a rapid growth trend.
Global POU Water Purifier Market Size Forecast and Market Share by Region/Country 

Global POU Water Purifier Market Size Forecast and Market Share by Region/Country
Source: www.globalmarketmonitor.com
Future Development Trends
Technological innovation: With the continuous progress of technology, future POU water purifiers will achieve more breakthroughs in filtration technology, intelligence, energy conservation and environmental protection. For example, adopting more efficient filtering materials and introducing IoT technology to achieve remote control.
Quality improvement: Consumers have increasingly high requirements for the quality of water purifiers, and manufacturers need to continuously improve product quality and service levels to meet market demand.
Brand building: Brand awareness has a significant impact on consumers choosing water purifiers. Therefore, manufacturers need to increase brand promotion efforts to enhance brand value and influence.
Channel expansion: Online sales channels have become an important growth point in the home appliance industry. POU water purifier manufacturers need to actively embrace the Internet, expand online sales channels and increase market share.

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