A stroller pram is a convenient tool for carrying
babies, making it easier for parents to carry their babies out. A stroller pram
usually consists of a baby seat, frame, wheels, handles, etc. Among them, the
baby seat is the most important part because it needs to bear the weight and
safety of the baby.
Segmented Market Analysis
According to the different number of babies that
can be carried, stroller prams can usually be divided into three categories:
single-seat stroller prams, two-seat stroller prams, and multiple-seat stroller
prams. Among them, the segmented product types of single-seat stroller prams
occupy the largest market share. According to the data, the global single-seat stroller
pram segment market size in 2023 was $58.37 million, with a market share of
45.60%.
Australia Stroller Pram Market Size and Share by Type in 2023
|
|
Market Size (Million USD)
|
Market Share
|
|
Segmented by Type
|
|
Single-seat
|
58.37
|
45.60%
|
|
Two-seat
|
46.52
|
36.34%
|
|
Multiple-seat
|
32.51
|
18.06%
|
Source: www.globalmarketmonitor.com
Overview of Market Development and Analysis of Competitive Landscape
The infant products market in Australia has always been a focus of attention, driven by the growing infant population and high demand for infant products in households. Australian consumers have extremely high requirements for the safety and quality of baby products, so when choosing a stroller pram, safety, comfort, and functionality have become the primary considerations.
At present, the Australian baby products market has developed quite maturely and is continuing to expand. Among them, stroller prams, as an important part of baby products, are also steadily expanding their market. The data shows that the total size of the Australian stroller pram market was $128 million in 2023, and it is expected to increase to $155 million by 2028.
From the perspective of market competition, the concentration of the Australian stroller pram market is relatively low. Data shows that in 2023, the top 3 companies in the industry achieved a total revenue of $33.92 million in the stroller pram market, with a total revenue share of 26.50%. The top three companies were Newell, Bugaboo International, and Dorel. In 2023, these three companies accounted for 11.16%, 7.78%, and 7.56% of the global stroller pram market revenue, respectively.
Australia Stroller Pram Market Size Forecast and Competitive Landscape Analysis
Source: www.globalmarketmonitor.com
Market Development Trend Analysis
Green and environmentally friendly: With the increasing awareness of environmental protection among consumers, more and more families will consider the environmental friendliness of their products when choosing baby products. Therefore, in the future stroller pram market, there will be more green and environmentally friendly products emerging.
Intelligence: The advancement of technology has also promoted the intelligence of baby products. In the future, we may see more intelligent stroller prams that not only have more advanced functions but also provide a safer and more comfortable environment for babies.
Personalization: Consumers' pursuit of personalization is also influencing the stroller pram market. Future stroller prams may become more personalized, meeting the special needs of different families and infants.
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