Global Mayonnaise Market Size was $8932.71 million in 2023

According to Global Market Monitor, the global mayonnaise market size was $8932.71 million in 2023 with a CAGR of 2.54% from 2023 to 2028.

Mayonnaise is a kind of thick cold sauce or dressing that is commonly used in sandwiches, hamburgers, composed salads, and french fries. It also forms the base for many other sauces, such as tartar sauce, remoulade, salsa golf, and rouille. Mayonnaise is a mix of oil, egg yolk, and an acid, either vinegar or lemon juice with many variants using additional flavorings. The color of mayonnaise varies from near-white to pale yellow, and its texture from a light cream to a thick gel.

Stiff Competition      

With major manufacturers and suppliers in the mayonnaise industry competing globally, the intensity of competition within the mayonnaise industry has increased. The vendors adopt strategies like price premiums to stay competitive in the market. Meanwhile, the local vendors in developing nations are providing tough competition to the global players based on product pricing. The fierce competition is not conducive to the sustainable development of the industry. At the same time, small companies enter the business consequently as venturing into a mayonnaise business does not require immense capital or investment. However, this leads to the proliferation of sub-standard or duplicate products which then hampers the competitive scenario in the market as established mayonnaise manufacturers are compelled to lower the price of their products, which ultimately impacts their profit margins and sales volumes.

Innovation is Needed in the Mayonnaise Industry.

Over the years, consumer taste has become more sophisticated thereby increasing the demand for various types of dressings. To keep up with changing interests and demands, food manufacturers are under pressure to innovate. In addition to convenience food products with longer shelf life, consumers seek sophisticated food products with exotic and ethnic tastes. Furthermore, consumers’ demand for food products comprising organic and natural ingredients, assisting weight loss, and carrying health benefits is on the rise. These trends have positively impacted the food market as well as the mayonnaise market. The increasing popularity of plain and flavored vegan, and organic mayonnaise can create high revenue opportunities for players in the target market. The rising obesity and heart health issues create an urge for more innovative mayonnaise sauces which can transform it into a balanced diet food option.

By Type	Unflavored Mayonnaise (the largest share)
	Flavored Mayonnaise
By Application	Retail (with a market share of 60.18% in 2023)
	Foodservice
Major Players	Unilever（with a market share of 26.12%in 2023)）
	KraftHeinzKraftHeinz
	KewpieCorp.
	McCormick
	EssenProductionAG
	RosAgroGroup
	EFKOGroup
	Nestle
	KENKOMayonnaiseCo., Ltd.
	C.F.SauerCompany(Duke’s)