Rice noodles are a kind of special food made of
rice as the main raw material through soaking, steaming, layering, and other
processes. It has a unique taste and nutritional value and is deeply loved by
consumers.
Segmented Market Analysis
From the perspective of product types, rice noodles
can be divided into fresh rice noodles, dry rice noodles, and instant rice
noodles according to different forms and use methods. Among them, dry rice
noodles occupy a dominant position in the market. According to our research
data, the sales volume of dry Rice noodles in the US in 2023 was 11.97k tons,
accounting for 68.26% of the total sales volume.
US Rice Noodles Sales Volume and Proportion by Type in 2023
|
|
Sales Volume (k Tons)
|
Proportion
|
|
Segmented by Type
|
|
Fresh Rice Noodles
|
1.21
|
6.91%
|
|
Dry Rice Noodles
|
11.97
|
68.26%
|
|
Instant Rice Noodles
|
4.17
|
23.78%
|
Source: www.globalmarketmonitor.com
Analysis of Market Competition Pattern
In the US, although the rice noodles market is relatively small, it has shown a steady growth trend in recent years. Data shows that in 2023, the total sales volume of rice noodles in the US was 17.53k tons, and the market revenue was $165 million. In the coming years, with the increasing awareness of Asian culture and food among American consumers, as well as the popularization of healthy eating concepts, more and more consumers are beginning to pay attention to the nutritional value and ingredients of food. As a kind of low-calorie, high-nutrition food, rice noodles market demand will also be further improved. It is estimated that by 2025, the revenue of the US rice noodles market will increase to $173 million.
From the perspective of the market competitive landscape, the concentration of rice noodles market in the US is low. Data shows that in 2023, the total revenue of the top 3 enterprises in the rice noodles market was $48.20 million, with a total revenue share of 29.21%. The top 3 enterprises were La Choy, Annie Chun's, and McCormick & Company, Inc. In 2023, these three enterprises respectively accounted for 10.94%, 10.35%, and 7.92% of the global market revenue in the rice noodles market.
US Rice Noodles Market Revenue Forecast and Competitive Landscape Analysis
Source: www.globalmarketmonitor.com
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