Global Soft Pretzel Market Revenue Reached $4167 Million in 2023

The soft pretzel is a noodle dish using flour, salt, and pepper as the main ingredients. This type of biscuit has a thick and soft center and a thin and crispy outer ring. Its unique taste and flavor make it a popular middle dining choice for many people.

Segmented Market Analysis

From the perspective of product types, according to the different appearance shapes, soft pretzels can usually be divided into types such as twisted pretzels, rolled pretzels, bun pretzels, and stick-shaped pretzels. Among them, twisted pretzels and rolled pretzels dominate the market. According to our research data, the global market sales of softpretzels in 2023 were 260.0k tons and 161.0k tons, respectively, accounting for 37.61% and 23.30% of the total sales.

Global Soft Pretzel Sales and Sales Share by Type in 2023


Sales (K Tons)

Sales Share

Segmented by Type

Twisted Pretzels

260.0

37.61%

Rolled Pretzels,

161.0

23.30%

Bun Pretzels

80.3

11.63%

Stick-Shaped Pretzels

123.7

17.90%

Others

66.0

9.56%

Source: www.globalmarketmonitor.com

Market Development Overview and Analysis of Market Development in Major Regions
In recent years, with the increasing emphasis of consumers on healthy eating, soft pretzels, as a low-sugar, low-fat, and low-calorie food, have become increasingly popular among consumers. In addition, the continuous improvement of the industrial chain and the continuous expansion of online sales channels have also driven steady market growth. According to our data, the global sales volume of soft pretzels in 2023 was 691.0k tons, with a market revenue of $4167 million. And it is expected to increase to 4524 million by 2025.
From the perspective of regional development, Europe is the world's largest sales market for soft salt and pepper cakes. Data shows that in 2023, the sales volume of European soft salt and pepper cake market reached 398400 tons, accounting for 57.65% of the global total sales; The North American market ranks second with a sales volume of 155400 tons, with a sales share of 22.48%.
Global Soft Pretzel Market Revenue Forecast and Sales Share by Region  

Global Soft Pretzel Market Revenue Forecast and Sales Share by Region
Source: www.globalmarketmonitor.com
For more industry information, please refer to our latest released "Soft Pretzel Market - Global Professional Analysis and Forecast to 2026".


Beyond Consulting, Future is Feasible

We provide more professional and intelligent market reports to complement your business decisions.