Global Sauna Equipment Market Size will Reach $478.27 Million in 2023

Global Sauna Equipment Market Overview

According to Global Market Monitor, the global sauna equipment market size will reach $478.27 million in 2023 with a CAGR of 2.62% from 2023 to 2028.

High Demand from the Europe Market

There is still a strong demand for sauna equipment in Europe where sauna culture has a long history and is still prevalent. Most Finns take a sauna bath weekly. German saunas are in abundance throughout the country with more than 2,300 public saunas now available. There are about 30 million German people regularly going to a sauna. Europe had the highest growth rate among all regions with a market share of 62.88% in 2022.

Sauna equipment is both a consumer product for home use in the context of traditional European culture and a fashionable health and wellness product for the modern world. New market space is emerging and the consumption region is spreading beyond Western civilization and across the world. The household sauna equipment is a product of the consumption upgrading trend and it will have a huge role in promoting the development of the industry in the long run.

Sauna Equipment Market Drivers and Limitations

As income levels continue to rise, consumers are paying more attention to health care. Saunas can relax muscles, eliminate fatigue, speed up metabolism, as well as beautify the skin, and lose weight, gradually becoming a modern healthcare trend under which sauna equipment companies should increase the promotion of sauna culture so that more consumers can contact and understand the sauna and guide sauna equipment to more families.

Currently, sauna culture is prevalent in developed regions such as Europe and North America, but in other potential markets, sauna culture is still in the early stages of dissemination and marketing, sauna devices, especially home devices, are still a novelty and unfamiliar to most consumers. Consumers' large-scale widespread acceptance, involving the formation of consumer habits, is a gradual process. Objectively, the rapid development of the sauna equipment industry in the short term forms some constraints.

Drivers	Boom in European Markets
	People’s desire for relaxation and wellbeing
	The Chinese market still has room for growth.
	Promotion of sauna culture
	Product innovation and product differentiation
Limitations	Awareness of the product
	High price