Marketing Technology Market Report

Global and Region Marketing Technology Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 02, 2022
  • PAGES：213
  • REPORT CODE：GMM999523
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

    The report details the trend, potential and market size of Marketing Technology market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Marketing Technologymarket, defines the market attractiveness level of Marketing Technology market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Marketing Technology industry, describes the types of Marketing Technology market, the applications of major players and the market size, and deeply analyzes the current situation of the global Marketing Technology market and the development prospects and opportunities of Marketing Technology industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Marketing Technology market in Chapter 13.

    By Player:

    • Growth Intelligence (Pelucid Ltd)

    • dotdigital EMEA Limited

    • Adobe

    • Salesforcecom

    • Brandworkz Ltd

    • Episerver (Idio)

    • Agent3

    • SALESmanago

    • Cyance

    • NextRoll, Inc

    • Artesian Solutions, Ltd

    • Concep

    • Force24

    • BrightTALK

    • Oracle

    By Type:

    • Solutions

    • Services

    By End-User:

    • Advertising and Promotion

    • Content and Experience

    • Social and Customer Relationships

    • Commerce and Sales

    • Data Analytics

    • Others

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Marketing Technology Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Marketing Technology Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Marketing Technology Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Marketing Technology Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Marketing Technology Market Analysis and Outlook to 2022

    • 7.1 Global Marketing Technology Consumption (2017-2022)

    • 7.2 United States Marketing Technology Consumption (2017-2022)

    • 7.3 Europe Marketing Technology Consumption (2017-2022)

    • 7.4 China Marketing Technology Consumption (2017-2022)

    • 7.5 Japan Marketing Technology Consumption (2017-2022)

    • 7.6 India Marketing Technology Consumption (2017-2022)

    • 7.7 South Korea Marketing Technology Consumption (2017-2022)

    8 Region and Country-wise Marketing Technology Market Analysis and Outlook to 2028

    • 8.1 Global Marketing Technology Consumption Forecast (2022-2028)

    • 8.2 United States Marketing Technology Consumption Forecast (2022-2028)

    • 8.3 Europe Marketing Technology Consumption Forecast (2022-2028)

    • 8.4 China Marketing Technology Consumption Forecast (2022-2028)

    • 8.5 Japan Marketing Technology Consumption Forecast (2022-2028)

    • 8.6 India Marketing Technology Consumption Forecast (2022-2028)

    • 8.7 South Korea Marketing Technology Consumption Forecast (2022-2028)

    9 Global Marketing Technology Market Outlook by Types and Applications to 2022

    • 9.1 Global Marketing Technology Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Solutions Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Services Consumption and Growth Rate (2017-2022)

    • 9.2 Global Marketing Technology Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Advertising and Promotion Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Content and Experience Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Social and Customer Relationships Consumption and Growth Rate (2017-2022)

      • 9.2.4 Global Commerce and Sales Consumption and Growth Rate (2017-2022)

      • 9.2.5 Global Data Analytics Consumption and Growth Rate (2017-2022)

      • 9.2.6 Global Others Consumption and Growth Rate (2017-2022)

    10 Global Marketing Technology Market Outlook by Types and Applications to 2028

    • 10.1 Global Marketing Technology Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Solutions Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Services Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Marketing Technology Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Advertising and Promotion Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Content and Experience Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Social and Customer Relationships Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.4 Global Commerce and Sales Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.5 Global Data Analytics Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.6 Global Others Consumption Forecast and Growth Rate (2022-2028)

    11 Global Marketing Technology Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Marketing Technology Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Marketing Technology Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Marketing Technology Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Marketing Technology Market Competitive Analysis

    • 14.1 Growth Intelligence (Pelucid Ltd)

      • 14.1.1 Growth Intelligence (Pelucid Ltd) Company Details

      • 14.1.2 Growth Intelligence (Pelucid Ltd) Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Growth Intelligence (Pelucid Ltd) Marketing Technology Product and Service

    • 14.2 dotdigital EMEA Limited

      • 14.2.1 dotdigital EMEA Limited Company Details

      • 14.2.2 dotdigital EMEA Limited Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 dotdigital EMEA Limited Marketing Technology Product and Service

    • 14.3 Adobe

      • 14.3.1 Adobe Company Details

      • 14.3.2 Adobe Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Adobe Marketing Technology Product and Service

    • 14.4 Salesforcecom

      • 14.4.1 Salesforcecom Company Details

      • 14.4.2 Salesforcecom Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Salesforcecom Marketing Technology Product and Service

    • 14.5 Brandworkz Ltd

      • 14.5.1 Brandworkz Ltd Company Details

      • 14.5.2 Brandworkz Ltd Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 Brandworkz Ltd Marketing Technology Product and Service

    • 14.6 Episerver (Idio)

      • 14.6.1 Episerver (Idio) Company Details

      • 14.6.2 Episerver (Idio) Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Episerver (Idio) Marketing Technology Product and Service

    • 14.7 Agent3

      • 14.7.1 Agent3 Company Details

      • 14.7.2 Agent3 Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Agent3 Marketing Technology Product and Service

    • 14.8 SALESmanago

      • 14.8.1 SALESmanago Company Details

      • 14.8.2 SALESmanago Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 SALESmanago Marketing Technology Product and Service

    • 14.9 Cyance

      • 14.9.1 Cyance Company Details

      • 14.9.2 Cyance Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Cyance Marketing Technology Product and Service

    • 14.10 NextRoll, Inc

      • 14.10.1 NextRoll, Inc Company Details

      • 14.10.2 NextRoll, Inc Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 NextRoll, Inc Marketing Technology Product and Service

    • 14.11 Artesian Solutions, Ltd

      • 14.11.1 Artesian Solutions, Ltd Company Details

      • 14.11.2 Artesian Solutions, Ltd Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 Artesian Solutions, Ltd Marketing Technology Product and Service

    • 14.12 Concep

      • 14.12.1 Concep Company Details

      • 14.12.2 Concep Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 Concep Marketing Technology Product and Service

    • 14.13 Force24

      • 14.13.1 Force24 Company Details

      • 14.13.2 Force24 Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 Force24 Marketing Technology Product and Service

    • 14.14 BrightTALK

      • 14.14.1 BrightTALK Company Details

      • 14.14.2 BrightTALK Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 BrightTALK Marketing Technology Product and Service

    • 14.15 Oracle

      • 14.15.1 Oracle Company Details

      • 14.15.2 Oracle Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

      • 14.15.3 Oracle Marketing Technology Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Marketing Technology

    • Figure Marketing Technology Picture

    • Table Global Marketing Technology Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Marketing Technology Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Marketing Technology Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Marketing Technology Consumption by Country (2017-2022)

    • Figure United States Marketing Technology Consumption and Growth Rate (2017-2022)

    • Table Europe Marketing Technology Consumption and Growth Rate (2017-2022)

    • Figure China Marketing Technology Consumption and Growth Rate (2017-2022)

    • Figure Japan Marketing Technology Consumption and Growth Rate (2017-2022)

    • Figure India Marketing Technology Consumption and Growth Rate (2017-2022)

    • Figure South Korea Marketing Technology Consumption and Growth Rate (2017-2022)

    • Figure Global Marketing Technology Consumption Forecast by Country (2022-2028)

    • Figure United States Marketing Technology Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Marketing Technology Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Marketing Technology Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Marketing Technology Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Marketing Technology Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Marketing Technology Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Solutions Consumption and Growth Rate (2017-2022)

    • Figure Global Services Consumption and Growth Rate (2017-2022)

    • Figure Global Advertising and Promotion Consumption and Growth Rate (2017-2022)

    • Figure Global Content and Experience Consumption and Growth Rate (2017-2022)

    • Figure Global Social and Customer Relationships Consumption and Growth Rate (2017-2022)

    • Figure Global Commerce and Sales Consumption and Growth Rate (2017-2022)

    • Figure Global Data Analytics Consumption and Growth Rate (2017-2022)

    • Figure Global Others Consumption and Growth Rate (2017-2022)

    • Figure Global Solutions Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Services Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Advertising and Promotion Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Content and Experience Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Social and Customer Relationships Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Commerce and Sales Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Data Analytics Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Others Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Marketing Technology Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Marketing Technology Export by Region (Top 5 Countries) (2017-2028)

    • Table Growth Intelligence (Pelucid Ltd) (Foundation Year, Company Profile and etc.)

    • Table Growth Intelligence (Pelucid Ltd) Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Growth Intelligence (Pelucid Ltd) Marketing Technology Product and Service

    • Table dotdigital EMEA Limited (Foundation Year, Company Profile and etc.)

    • Table dotdigital EMEA Limited Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table dotdigital EMEA Limited Marketing Technology Product and Service

    • Table Adobe (Foundation Year, Company Profile and etc.)

    • Table Adobe Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adobe Marketing Technology Product and Service

    • Table Salesforcecom (Foundation Year, Company Profile and etc.)

    • Table Salesforcecom Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Salesforcecom Marketing Technology Product and Service

    • Table Brandworkz Ltd (Foundation Year, Company Profile and etc.)

    • Table Brandworkz Ltd Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Brandworkz Ltd Marketing Technology Product and Service

    • Table Episerver (Idio) (Foundation Year, Company Profile and etc.)

    • Table Episerver (Idio) Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Episerver (Idio) Marketing Technology Product and Service

    • Table Agent3 (Foundation Year, Company Profile and etc.)

    • Table Agent3 Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Agent3 Marketing Technology Product and Service

    • Table SALESmanago (Foundation Year, Company Profile and etc.)

    • Table SALESmanago Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table SALESmanago Marketing Technology Product and Service

    • Table Cyance (Foundation Year, Company Profile and etc.)

    • Table Cyance Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Cyance Marketing Technology Product and Service

    • Table NextRoll, Inc (Foundation Year, Company Profile and etc.)

    • Table NextRoll, Inc Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table NextRoll, Inc Marketing Technology Product and Service

    • Table Artesian Solutions, Ltd (Foundation Year, Company Profile and etc.)

    • Table Artesian Solutions, Ltd Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Artesian Solutions, Ltd Marketing Technology Product and Service

    • Table Concep (Foundation Year, Company Profile and etc.)

    • Table Concep Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Concep Marketing Technology Product and Service

    • Table Force24 (Foundation Year, Company Profile and etc.)

    • Table Force24 Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Force24 Marketing Technology Product and Service

    • Table BrightTALK (Foundation Year, Company Profile and etc.)

    • Table BrightTALK Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table BrightTALK Marketing Technology Product and Service

    • Table Oracle (Foundation Year, Company Profile and etc.)

    • Table Oracle Marketing Technology Sales, Price, Value and Gross Profit (2017-2022)

    • Table Oracle Marketing Technology Product and Service


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