Programmatic Marketing/Advertising Market Report

Global and Region Programmatic Marketing/Advertising Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 02, 2022
  • PAGES：220
  • REPORT CODE：GMM983291
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • The report details the trend, potential and market size of Programmatic Marketing/Advertising market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Programmatic Marketing/Advertisingmarket, defines the market attractiveness level of Programmatic Marketing/Advertising market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Programmatic Marketing/Advertising industry, describes the types of Programmatic Marketing/Advertising market, the applications of major players and the market size, and deeply analyzes the current situation of the global Programmatic Marketing/Advertising market and the development prospects and opportunities of Programmatic Marketing/Advertising industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Programmatic Marketing/Advertising market in Chapter 13.

    By Player:

    • SIZMEK

    • WORDSTREAM

    • DATAXU

    • The Trade Desk

    • ADWORDS

    • Choozle

    • MARIN SOFTWARE

    • Adobe Media Optimizer

    • Flashtalking

    • Yahoo Gemini

    • Quantcast Advertise

    • Acquisio

    • MediaMath

    • FACEBOOK BUSINESS

    By Type:

    • Programmatic RTB

    • Programmatic Direct

    By End-User:

    • Marketing and Advertising

    • Health, Wellness and Fitness

    • Construction

    • Others

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Programmatic Marketing/Advertising Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Programmatic Marketing/Advertising Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Programmatic Marketing/Advertising Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Programmatic Marketing/Advertising Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Programmatic Marketing/Advertising Market Analysis and Outlook to 2022

    • 7.1 Global Programmatic Marketing/Advertising Consumption (2017-2022)

    • 7.2 United States Programmatic Marketing/Advertising Consumption (2017-2022)

    • 7.3 Europe Programmatic Marketing/Advertising Consumption (2017-2022)

    • 7.4 China Programmatic Marketing/Advertising Consumption (2017-2022)

    • 7.5 Japan Programmatic Marketing/Advertising Consumption (2017-2022)

    • 7.6 India Programmatic Marketing/Advertising Consumption (2017-2022)

    • 7.7 South Korea Programmatic Marketing/Advertising Consumption (2017-2022)

    8 Region and Country-wise Programmatic Marketing/Advertising Market Analysis and Outlook to 2028

    • 8.1 Global Programmatic Marketing/Advertising Consumption Forecast (2022-2028)

    • 8.2 United States Programmatic Marketing/Advertising Consumption Forecast (2022-2028)

    • 8.3 Europe Programmatic Marketing/Advertising Consumption Forecast (2022-2028)

    • 8.4 China Programmatic Marketing/Advertising Consumption Forecast (2022-2028)

    • 8.5 Japan Programmatic Marketing/Advertising Consumption Forecast (2022-2028)

    • 8.6 India Programmatic Marketing/Advertising Consumption Forecast (2022-2028)

    • 8.7 South Korea Programmatic Marketing/Advertising Consumption Forecast (2022-2028)

    9 Global Programmatic Marketing/Advertising Market Outlook by Types and Applications to 2022

    • 9.1 Global Programmatic Marketing/Advertising Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Programmatic RTB Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Programmatic Direct Consumption and Growth Rate (2017-2022)

    • 9.2 Global Programmatic Marketing/Advertising Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Marketing and Advertising Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Health, Wellness and Fitness Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Construction Consumption and Growth Rate (2017-2022)

      • 9.2.4 Global Others Consumption and Growth Rate (2017-2022)

    10 Global Programmatic Marketing/Advertising Market Outlook by Types and Applications to 2028

    • 10.1 Global Programmatic Marketing/Advertising Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Programmatic RTB Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Programmatic Direct Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Programmatic Marketing/Advertising Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Marketing and Advertising Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Health, Wellness and Fitness Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Construction Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.4 Global Others Consumption Forecast and Growth Rate (2022-2028)

    11 Global Programmatic Marketing/Advertising Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Programmatic Marketing/Advertising Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Programmatic Marketing/Advertising Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Programmatic Marketing/Advertising Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Programmatic Marketing/Advertising Market Competitive Analysis

    • 14.1 SIZMEK

      • 14.1.1 SIZMEK Company Details

      • 14.1.2 SIZMEK Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 SIZMEK Programmatic Marketing/Advertising Product and Service

    • 14.2 WORDSTREAM

      • 14.2.1 WORDSTREAM Company Details

      • 14.2.2 WORDSTREAM Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 WORDSTREAM Programmatic Marketing/Advertising Product and Service

    • 14.3 DATAXU

      • 14.3.1 DATAXU Company Details

      • 14.3.2 DATAXU Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 DATAXU Programmatic Marketing/Advertising Product and Service

    • 14.4 The Trade Desk

      • 14.4.1 The Trade Desk Company Details

      • 14.4.2 The Trade Desk Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 The Trade Desk Programmatic Marketing/Advertising Product and Service

    • 14.5 ADWORDS

      • 14.5.1 ADWORDS Company Details

      • 14.5.2 ADWORDS Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 ADWORDS Programmatic Marketing/Advertising Product and Service

    • 14.6 Choozle

      • 14.6.1 Choozle Company Details

      • 14.6.2 Choozle Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Choozle Programmatic Marketing/Advertising Product and Service

    • 14.7 MARIN SOFTWARE

      • 14.7.1 MARIN SOFTWARE Company Details

      • 14.7.2 MARIN SOFTWARE Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 MARIN SOFTWARE Programmatic Marketing/Advertising Product and Service

    • 14.8 Adobe Media Optimizer

      • 14.8.1 Adobe Media Optimizer Company Details

      • 14.8.2 Adobe Media Optimizer Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Adobe Media Optimizer Programmatic Marketing/Advertising Product and Service

    • 14.9 Flashtalking

      • 14.9.1 Flashtalking Company Details

      • 14.9.2 Flashtalking Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Flashtalking Programmatic Marketing/Advertising Product and Service

    • 14.10 Yahoo Gemini

      • 14.10.1 Yahoo Gemini Company Details

      • 14.10.2 Yahoo Gemini Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Yahoo Gemini Programmatic Marketing/Advertising Product and Service

    • 14.11 Quantcast Advertise

      • 14.11.1 Quantcast Advertise Company Details

      • 14.11.2 Quantcast Advertise Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 Quantcast Advertise Programmatic Marketing/Advertising Product and Service

    • 14.12 Acquisio

      • 14.12.1 Acquisio Company Details

      • 14.12.2 Acquisio Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 Acquisio Programmatic Marketing/Advertising Product and Service

    • 14.13 MediaMath

      • 14.13.1 MediaMath Company Details

      • 14.13.2 MediaMath Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 MediaMath Programmatic Marketing/Advertising Product and Service

    • 14.14 FACEBOOK BUSINESS

      • 14.14.1 FACEBOOK BUSINESS Company Details

      • 14.14.2 FACEBOOK BUSINESS Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 FACEBOOK BUSINESS Programmatic Marketing/Advertising Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Programmatic Marketing/Advertising

    • Figure Programmatic Marketing/Advertising Picture

    • Table Global Programmatic Marketing/Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Programmatic Marketing/Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Programmatic Marketing/Advertising Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Programmatic Marketing/Advertising Consumption by Country (2017-2022)

    • Figure United States Programmatic Marketing/Advertising Consumption and Growth Rate (2017-2022)

    • Table Europe Programmatic Marketing/Advertising Consumption and Growth Rate (2017-2022)

    • Figure China Programmatic Marketing/Advertising Consumption and Growth Rate (2017-2022)

    • Figure Japan Programmatic Marketing/Advertising Consumption and Growth Rate (2017-2022)

    • Figure India Programmatic Marketing/Advertising Consumption and Growth Rate (2017-2022)

    • Figure South Korea Programmatic Marketing/Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Programmatic Marketing/Advertising Consumption Forecast by Country (2022-2028)

    • Figure United States Programmatic Marketing/Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Programmatic Marketing/Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Programmatic Marketing/Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Programmatic Marketing/Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Programmatic Marketing/Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Programmatic Marketing/Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Programmatic RTB Consumption and Growth Rate (2017-2022)

    • Figure Global Programmatic Direct Consumption and Growth Rate (2017-2022)

    • Figure Global Marketing and Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Health, Wellness and Fitness Consumption and Growth Rate (2017-2022)

    • Figure Global Construction Consumption and Growth Rate (2017-2022)

    • Figure Global Others Consumption and Growth Rate (2017-2022)

    • Figure Global Programmatic RTB Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Programmatic Direct Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Marketing and Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Health, Wellness and Fitness Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Construction Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Others Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Programmatic Marketing/Advertising Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Programmatic Marketing/Advertising Export by Region (Top 5 Countries) (2017-2028)

    • Table SIZMEK (Foundation Year, Company Profile and etc.)

    • Table SIZMEK Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table SIZMEK Programmatic Marketing/Advertising Product and Service

    • Table WORDSTREAM (Foundation Year, Company Profile and etc.)

    • Table WORDSTREAM Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table WORDSTREAM Programmatic Marketing/Advertising Product and Service

    • Table DATAXU (Foundation Year, Company Profile and etc.)

    • Table DATAXU Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table DATAXU Programmatic Marketing/Advertising Product and Service

    • Table The Trade Desk (Foundation Year, Company Profile and etc.)

    • Table The Trade Desk Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table The Trade Desk Programmatic Marketing/Advertising Product and Service

    • Table ADWORDS (Foundation Year, Company Profile and etc.)

    • Table ADWORDS Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table ADWORDS Programmatic Marketing/Advertising Product and Service

    • Table Choozle (Foundation Year, Company Profile and etc.)

    • Table Choozle Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Choozle Programmatic Marketing/Advertising Product and Service

    • Table MARIN SOFTWARE (Foundation Year, Company Profile and etc.)

    • Table MARIN SOFTWARE Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table MARIN SOFTWARE Programmatic Marketing/Advertising Product and Service

    • Table Adobe Media Optimizer (Foundation Year, Company Profile and etc.)

    • Table Adobe Media Optimizer Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adobe Media Optimizer Programmatic Marketing/Advertising Product and Service

    • Table Flashtalking (Foundation Year, Company Profile and etc.)

    • Table Flashtalking Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Flashtalking Programmatic Marketing/Advertising Product and Service

    • Table Yahoo Gemini (Foundation Year, Company Profile and etc.)

    • Table Yahoo Gemini Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Yahoo Gemini Programmatic Marketing/Advertising Product and Service

    • Table Quantcast Advertise (Foundation Year, Company Profile and etc.)

    • Table Quantcast Advertise Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Quantcast Advertise Programmatic Marketing/Advertising Product and Service

    • Table Acquisio (Foundation Year, Company Profile and etc.)

    • Table Acquisio Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Acquisio Programmatic Marketing/Advertising Product and Service

    • Table MediaMath (Foundation Year, Company Profile and etc.)

    • Table MediaMath Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table MediaMath Programmatic Marketing/Advertising Product and Service

    • Table FACEBOOK BUSINESS (Foundation Year, Company Profile and etc.)

    • Table FACEBOOK BUSINESS Programmatic Marketing/Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table FACEBOOK BUSINESS Programmatic Marketing/Advertising Product and Service


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