Marketing Automation Market Report

Global and Region Marketing Automation Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 02, 2022
  • PAGES：219
  • REPORT CODE：GMM982853
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • The report details the trend, potential and market size of Marketing Automation market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Marketing Automationmarket, defines the market attractiveness level of Marketing Automation market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Marketing Automation industry, describes the types of Marketing Automation market, the applications of major players and the market size, and deeply analyzes the current situation of the global Marketing Automation market and the development prospects and opportunities of Marketing Automation industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Marketing Automation market in Chapter 13.

    By Player:

    • Cognizant

    • Aprimo

    • ETrigue

    • Hatchbuck

    • Oracle

    • Adobe Systems

    • LeadSquared

    • Marketo

    • Salesforce

    • HubSpot

    • SharpSpring

    • SAS Institute

    • Infusionsoft

    • IContact

    • SALESmanago

    • MarcomCentral

    • Salesfusion

    • GreenRope

    • SAP

    • IBM

    • Act-On Software

    By Type:

    • Campaign Management

    • Email Marketing

    • Mobile Application

    • Inbound Marketing

    • Lead Nurturing and Lead Scoring

    • Reporting and Analytics

    • Social Media Marketing

    • Others

    By End-User:

    • Large Enterprises

    • Small and Mid-sized Enterprises (SMEs)

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Marketing Automation Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Marketing Automation Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Marketing Automation Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Marketing Automation Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Marketing Automation Market Analysis and Outlook to 2022

    • 7.1 Global Marketing Automation Consumption (2017-2022)

    • 7.2 United States Marketing Automation Consumption (2017-2022)

    • 7.3 Europe Marketing Automation Consumption (2017-2022)

    • 7.4 China Marketing Automation Consumption (2017-2022)

    • 7.5 Japan Marketing Automation Consumption (2017-2022)

    • 7.6 India Marketing Automation Consumption (2017-2022)

    • 7.7 South Korea Marketing Automation Consumption (2017-2022)

    8 Region and Country-wise Marketing Automation Market Analysis and Outlook to 2028

    • 8.1 Global Marketing Automation Consumption Forecast (2022-2028)

    • 8.2 United States Marketing Automation Consumption Forecast (2022-2028)

    • 8.3 Europe Marketing Automation Consumption Forecast (2022-2028)

    • 8.4 China Marketing Automation Consumption Forecast (2022-2028)

    • 8.5 Japan Marketing Automation Consumption Forecast (2022-2028)

    • 8.6 India Marketing Automation Consumption Forecast (2022-2028)

    • 8.7 South Korea Marketing Automation Consumption Forecast (2022-2028)

    9 Global Marketing Automation Market Outlook by Types and Applications to 2022

    • 9.1 Global Marketing Automation Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Campaign Management Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Email Marketing Consumption and Growth Rate (2017-2022)

      • 9.1.3 Global Mobile Application Consumption and Growth Rate (2017-2022)

      • 9.1.4 Global Inbound Marketing Consumption and Growth Rate (2017-2022)

      • 9.1.5 Global Lead Nurturing and Lead Scoring Consumption and Growth Rate (2017-2022)

      • 9.1.6 Global Reporting and Analytics Consumption and Growth Rate (2017-2022)

      • 9.1.7 Global Social Media Marketing Consumption and Growth Rate (2017-2022)

      • 9.1.8 Global Others Consumption and Growth Rate (2017-2022)

    • 9.2 Global Marketing Automation Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Large Enterprises Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Small and Mid-sized Enterprises (SMEs) Consumption and Growth Rate (2017-2022)

    10 Global Marketing Automation Market Outlook by Types and Applications to 2028

    • 10.1 Global Marketing Automation Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Campaign Management Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Email Marketing Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.3 Global Mobile Application Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.4 Global Inbound Marketing Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.5 Global Lead Nurturing and Lead Scoring Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.6 Global Reporting and Analytics Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.7 Global Social Media Marketing Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.8 Global Others Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Marketing Automation Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Large Enterprises Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Small and Mid-sized Enterprises (SMEs) Consumption Forecast and Growth Rate (2022-2028)

    11 Global Marketing Automation Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Marketing Automation Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Marketing Automation Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Marketing Automation Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Marketing Automation Market Competitive Analysis

    • 14.1 Cognizant

      • 14.1.1 Cognizant Company Details

      • 14.1.2 Cognizant Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Cognizant Marketing Automation Product and Service

    • 14.2 Aprimo

      • 14.2.1 Aprimo Company Details

      • 14.2.2 Aprimo Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Aprimo Marketing Automation Product and Service

    • 14.3 ETrigue

      • 14.3.1 ETrigue Company Details

      • 14.3.2 ETrigue Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 ETrigue Marketing Automation Product and Service

    • 14.4 Hatchbuck

      • 14.4.1 Hatchbuck Company Details

      • 14.4.2 Hatchbuck Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Hatchbuck Marketing Automation Product and Service

    • 14.5 Oracle

      • 14.5.1 Oracle Company Details

      • 14.5.2 Oracle Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 Oracle Marketing Automation Product and Service

    • 14.6 Adobe Systems

      • 14.6.1 Adobe Systems Company Details

      • 14.6.2 Adobe Systems Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Adobe Systems Marketing Automation Product and Service

    • 14.7 LeadSquared

      • 14.7.1 LeadSquared Company Details

      • 14.7.2 LeadSquared Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 LeadSquared Marketing Automation Product and Service

    • 14.8 Marketo

      • 14.8.1 Marketo Company Details

      • 14.8.2 Marketo Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Marketo Marketing Automation Product and Service

    • 14.9 Salesforce

      • 14.9.1 Salesforce Company Details

      • 14.9.2 Salesforce Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Salesforce Marketing Automation Product and Service

    • 14.10 HubSpot

      • 14.10.1 HubSpot Company Details

      • 14.10.2 HubSpot Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 HubSpot Marketing Automation Product and Service

    • 14.11 SharpSpring

      • 14.11.1 SharpSpring Company Details

      • 14.11.2 SharpSpring Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 SharpSpring Marketing Automation Product and Service

    • 14.12 SAS Institute

      • 14.12.1 SAS Institute Company Details

      • 14.12.2 SAS Institute Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 SAS Institute Marketing Automation Product and Service

    • 14.13 Infusionsoft

      • 14.13.1 Infusionsoft Company Details

      • 14.13.2 Infusionsoft Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 Infusionsoft Marketing Automation Product and Service

    • 14.14 IContact

      • 14.14.1 IContact Company Details

      • 14.14.2 IContact Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 IContact Marketing Automation Product and Service

    • 14.15 SALESmanago

      • 14.15.1 SALESmanago Company Details

      • 14.15.2 SALESmanago Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.15.3 SALESmanago Marketing Automation Product and Service

    • 14.16 MarcomCentral

      • 14.16.1 MarcomCentral Company Details

      • 14.16.2 MarcomCentral Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.16.3 MarcomCentral Marketing Automation Product and Service

    • 14.17 Salesfusion

      • 14.17.1 Salesfusion Company Details

      • 14.17.2 Salesfusion Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.17.3 Salesfusion Marketing Automation Product and Service

    • 14.18 GreenRope

      • 14.18.1 GreenRope Company Details

      • 14.18.2 GreenRope Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.18.3 GreenRope Marketing Automation Product and Service

    • 14.19 SAP

      • 14.19.1 SAP Company Details

      • 14.19.2 SAP Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.19.3 SAP Marketing Automation Product and Service

    • 14.20 IBM

      • 14.20.1 IBM Company Details

      • 14.20.2 IBM Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.20.3 IBM Marketing Automation Product and Service

    • 14.21 Act-On Software

      • 14.21.1 Act-On Software Company Details

      • 14.21.2 Act-On Software Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

      • 14.21.3 Act-On Software Marketing Automation Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Marketing Automation

    • Figure Marketing Automation Picture

    • Table Global Marketing Automation Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Marketing Automation Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Marketing Automation Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Marketing Automation Consumption by Country (2017-2022)

    • Figure United States Marketing Automation Consumption and Growth Rate (2017-2022)

    • Table Europe Marketing Automation Consumption and Growth Rate (2017-2022)

    • Figure China Marketing Automation Consumption and Growth Rate (2017-2022)

    • Figure Japan Marketing Automation Consumption and Growth Rate (2017-2022)

    • Figure India Marketing Automation Consumption and Growth Rate (2017-2022)

    • Figure South Korea Marketing Automation Consumption and Growth Rate (2017-2022)

    • Figure Global Marketing Automation Consumption Forecast by Country (2022-2028)

    • Figure United States Marketing Automation Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Marketing Automation Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Marketing Automation Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Marketing Automation Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Marketing Automation Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Marketing Automation Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Campaign Management Consumption and Growth Rate (2017-2022)

    • Figure Global Email Marketing Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Application Consumption and Growth Rate (2017-2022)

    • Figure Global Inbound Marketing Consumption and Growth Rate (2017-2022)

    • Figure Global Lead Nurturing and Lead Scoring Consumption and Growth Rate (2017-2022)

    • Figure Global Reporting and Analytics Consumption and Growth Rate (2017-2022)

    • Figure Global Social Media Marketing Consumption and Growth Rate (2017-2022)

    • Figure Global Others Consumption and Growth Rate (2017-2022)

    • Figure Global Large Enterprises Consumption and Growth Rate (2017-2022)

    • Figure Global Small and Mid-sized Enterprises (SMEs) Consumption and Growth Rate (2017-2022)

    • Figure Global Campaign Management Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Email Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Mobile Application Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Inbound Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Lead Nurturing and Lead Scoring Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Reporting and Analytics Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Social Media Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Others Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Large Enterprises Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Small and Mid-sized Enterprises (SMEs) Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Marketing Automation Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Marketing Automation Export by Region (Top 5 Countries) (2017-2028)

    • Table Cognizant (Foundation Year, Company Profile and etc.)

    • Table Cognizant Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Cognizant Marketing Automation Product and Service

    • Table Aprimo (Foundation Year, Company Profile and etc.)

    • Table Aprimo Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Aprimo Marketing Automation Product and Service

    • Table ETrigue (Foundation Year, Company Profile and etc.)

    • Table ETrigue Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table ETrigue Marketing Automation Product and Service

    • Table Hatchbuck (Foundation Year, Company Profile and etc.)

    • Table Hatchbuck Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Hatchbuck Marketing Automation Product and Service

    • Table Oracle (Foundation Year, Company Profile and etc.)

    • Table Oracle Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Oracle Marketing Automation Product and Service

    • Table Adobe Systems (Foundation Year, Company Profile and etc.)

    • Table Adobe Systems Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adobe Systems Marketing Automation Product and Service

    • Table LeadSquared (Foundation Year, Company Profile and etc.)

    • Table LeadSquared Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table LeadSquared Marketing Automation Product and Service

    • Table Marketo (Foundation Year, Company Profile and etc.)

    • Table Marketo Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Marketo Marketing Automation Product and Service

    • Table Salesforce (Foundation Year, Company Profile and etc.)

    • Table Salesforce Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Salesforce Marketing Automation Product and Service

    • Table HubSpot (Foundation Year, Company Profile and etc.)

    • Table HubSpot Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table HubSpot Marketing Automation Product and Service

    • Table SharpSpring (Foundation Year, Company Profile and etc.)

    • Table SharpSpring Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table SharpSpring Marketing Automation Product and Service

    • Table SAS Institute (Foundation Year, Company Profile and etc.)

    • Table SAS Institute Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table SAS Institute Marketing Automation Product and Service

    • Table Infusionsoft (Foundation Year, Company Profile and etc.)

    • Table Infusionsoft Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Infusionsoft Marketing Automation Product and Service

    • Table IContact (Foundation Year, Company Profile and etc.)

    • Table IContact Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table IContact Marketing Automation Product and Service

    • Table SALESmanago (Foundation Year, Company Profile and etc.)

    • Table SALESmanago Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table SALESmanago Marketing Automation Product and Service

    • Table MarcomCentral (Foundation Year, Company Profile and etc.)

    • Table MarcomCentral Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table MarcomCentral Marketing Automation Product and Service

    • Table Salesfusion (Foundation Year, Company Profile and etc.)

    • Table Salesfusion Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Salesfusion Marketing Automation Product and Service

    • Table GreenRope (Foundation Year, Company Profile and etc.)

    • Table GreenRope Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table GreenRope Marketing Automation Product and Service

    • Table SAP (Foundation Year, Company Profile and etc.)

    • Table SAP Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table SAP Marketing Automation Product and Service

    • Table IBM (Foundation Year, Company Profile and etc.)

    • Table IBM Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table IBM Marketing Automation Product and Service

    • Table Act-On Software (Foundation Year, Company Profile and etc.)

    • Table Act-On Software Marketing Automation Sales, Price, Value and Gross Profit (2017-2022)

    • Table Act-On Software Marketing Automation Product and Service


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