Marketing Measurement and Optimization Solution Market Report

Global and Region Marketing Measurement and Optimization Solution Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 01, 2022
  • PAGES：197
  • REPORT CODE：GMM978246
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • The report details the trend, potential and market size of Marketing Measurement and Optimization Solution market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Marketing Measurement and Optimization Solutionmarket, defines the market attractiveness level of Marketing Measurement and Optimization Solution market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Marketing Measurement and Optimization Solution industry, describes the types of Marketing Measurement and Optimization Solution market, the applications of major players and the market size, and deeply analyzes the current situation of the global Marketing Measurement and Optimization Solution market and the development prospects and opportunities of Marketing Measurement and Optimization Solution industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Marketing Measurement and Optimization Solution market in Chapter 13.

    By Player:

    • Merkle

    • Kantar

    • Nepa

    • Nielsen

    • PaperThin

    • Neustar

    • Ekimetrics

    • Happiest Minds

    • Keen Decision Systems

    • Marketing Evolution

    • IRI

    • OptiMine

    • BrandMaker

    • Ipsos (MMA)

    • Gain Theory

    • Analytic Partners

    • ScanmarQED

    By Type:

    • On-Premise

    • Cloud-Based

    By End-User:

    • Retail

    • Healthcare

    • Automotive

    • Entertainment

    • Financial Service

    • Food & Beverage

    • Telecommunication

    • Travel & Hospitality

    • Others

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Marketing Measurement and Optimization Solution Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Marketing Measurement and Optimization Solution Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Marketing Measurement and Optimization Solution Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Marketing Measurement and Optimization Solution Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Marketing Measurement and Optimization Solution Market Analysis and Outlook to 2022

    • 7.1 Global Marketing Measurement and Optimization Solution Consumption (2017-2022)

    • 7.2 United States Marketing Measurement and Optimization Solution Consumption (2017-2022)

    • 7.3 Europe Marketing Measurement and Optimization Solution Consumption (2017-2022)

    • 7.4 China Marketing Measurement and Optimization Solution Consumption (2017-2022)

    • 7.5 Japan Marketing Measurement and Optimization Solution Consumption (2017-2022)

    • 7.6 India Marketing Measurement and Optimization Solution Consumption (2017-2022)

    • 7.7 South Korea Marketing Measurement and Optimization Solution Consumption (2017-2022)

    8 Region and Country-wise Marketing Measurement and Optimization Solution Market Analysis and Outlook to 2028

    • 8.1 Global Marketing Measurement and Optimization Solution Consumption Forecast (2022-2028)

    • 8.2 United States Marketing Measurement and Optimization Solution Consumption Forecast (2022-2028)

    • 8.3 Europe Marketing Measurement and Optimization Solution Consumption Forecast (2022-2028)

    • 8.4 China Marketing Measurement and Optimization Solution Consumption Forecast (2022-2028)

    • 8.5 Japan Marketing Measurement and Optimization Solution Consumption Forecast (2022-2028)

    • 8.6 India Marketing Measurement and Optimization Solution Consumption Forecast (2022-2028)

    • 8.7 South Korea Marketing Measurement and Optimization Solution Consumption Forecast (2022-2028)

    9 Global Marketing Measurement and Optimization Solution Market Outlook by Types and Applications to 2022

    • 9.1 Global Marketing Measurement and Optimization Solution Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global On-Premise Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Cloud-Based Consumption and Growth Rate (2017-2022)

    • 9.2 Global Marketing Measurement and Optimization Solution Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Retail Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Healthcare Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Automotive Consumption and Growth Rate (2017-2022)

      • 9.2.4 Global Entertainment Consumption and Growth Rate (2017-2022)

      • 9.2.5 Global Financial Service Consumption and Growth Rate (2017-2022)

      • 9.2.6 Global Food & Beverage Consumption and Growth Rate (2017-2022)

      • 9.2.7 Global Telecommunication Consumption and Growth Rate (2017-2022)

      • 9.2.8 Global Travel & Hospitality Consumption and Growth Rate (2017-2022)

      • 9.2.9 Global Others Consumption and Growth Rate (2017-2022)

    10 Global Marketing Measurement and Optimization Solution Market Outlook by Types and Applications to 2028

    • 10.1 Global Marketing Measurement and Optimization Solution Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global On-Premise Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Cloud-Based Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Marketing Measurement and Optimization Solution Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Retail Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Healthcare Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Automotive Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.4 Global Entertainment Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.5 Global Financial Service Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.6 Global Food & Beverage Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.7 Global Telecommunication Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.8 Global Travel & Hospitality Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.9 Global Others Consumption Forecast and Growth Rate (2022-2028)

    11 Global Marketing Measurement and Optimization Solution Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Marketing Measurement and Optimization Solution Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Marketing Measurement and Optimization Solution Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Marketing Measurement and Optimization Solution Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Marketing Measurement and Optimization Solution Market Competitive Analysis

    • 14.1 Merkle

      • 14.1.1 Merkle Company Details

      • 14.1.2 Merkle Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Merkle Marketing Measurement and Optimization Solution Product and Service

    • 14.2 Kantar

      • 14.2.1 Kantar Company Details

      • 14.2.2 Kantar Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Kantar Marketing Measurement and Optimization Solution Product and Service

    • 14.3 Nepa

      • 14.3.1 Nepa Company Details

      • 14.3.2 Nepa Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Nepa Marketing Measurement and Optimization Solution Product and Service

    • 14.4 Nielsen

      • 14.4.1 Nielsen Company Details

      • 14.4.2 Nielsen Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Nielsen Marketing Measurement and Optimization Solution Product and Service

    • 14.5 PaperThin

      • 14.5.1 PaperThin Company Details

      • 14.5.2 PaperThin Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 PaperThin Marketing Measurement and Optimization Solution Product and Service

    • 14.6 Neustar

      • 14.6.1 Neustar Company Details

      • 14.6.2 Neustar Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Neustar Marketing Measurement and Optimization Solution Product and Service

    • 14.7 Ekimetrics

      • 14.7.1 Ekimetrics Company Details

      • 14.7.2 Ekimetrics Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Ekimetrics Marketing Measurement and Optimization Solution Product and Service

    • 14.8 Happiest Minds

      • 14.8.1 Happiest Minds Company Details

      • 14.8.2 Happiest Minds Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Happiest Minds Marketing Measurement and Optimization Solution Product and Service

    • 14.9 Keen Decision Systems

      • 14.9.1 Keen Decision Systems Company Details

      • 14.9.2 Keen Decision Systems Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Keen Decision Systems Marketing Measurement and Optimization Solution Product and Service

    • 14.10 Marketing Evolution

      • 14.10.1 Marketing Evolution Company Details

      • 14.10.2 Marketing Evolution Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Marketing Evolution Marketing Measurement and Optimization Solution Product and Service

    • 14.11 IRI

      • 14.11.1 IRI Company Details

      • 14.11.2 IRI Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 IRI Marketing Measurement and Optimization Solution Product and Service

    • 14.12 OptiMine

      • 14.12.1 OptiMine Company Details

      • 14.12.2 OptiMine Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 OptiMine Marketing Measurement and Optimization Solution Product and Service

    • 14.13 BrandMaker

      • 14.13.1 BrandMaker Company Details

      • 14.13.2 BrandMaker Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 BrandMaker Marketing Measurement and Optimization Solution Product and Service

    • 14.14 Ipsos (MMA)

      • 14.14.1 Ipsos (MMA) Company Details

      • 14.14.2 Ipsos (MMA) Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 Ipsos (MMA) Marketing Measurement and Optimization Solution Product and Service

    • 14.15 Gain Theory

      • 14.15.1 Gain Theory Company Details

      • 14.15.2 Gain Theory Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.15.3 Gain Theory Marketing Measurement and Optimization Solution Product and Service

    • 14.16 Analytic Partners

      • 14.16.1 Analytic Partners Company Details

      • 14.16.2 Analytic Partners Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.16.3 Analytic Partners Marketing Measurement and Optimization Solution Product and Service

    • 14.17 ScanmarQED

      • 14.17.1 ScanmarQED Company Details

      • 14.17.2 ScanmarQED Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

      • 14.17.3 ScanmarQED Marketing Measurement and Optimization Solution Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Marketing Measurement and Optimization Solution

    • Figure Marketing Measurement and Optimization Solution Picture

    • Table Global Marketing Measurement and Optimization Solution Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Marketing Measurement and Optimization Solution Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Marketing Measurement and Optimization Solution Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Marketing Measurement and Optimization Solution Consumption by Country (2017-2022)

    • Figure United States Marketing Measurement and Optimization Solution Consumption and Growth Rate (2017-2022)

    • Table Europe Marketing Measurement and Optimization Solution Consumption and Growth Rate (2017-2022)

    • Figure China Marketing Measurement and Optimization Solution Consumption and Growth Rate (2017-2022)

    • Figure Japan Marketing Measurement and Optimization Solution Consumption and Growth Rate (2017-2022)

    • Figure India Marketing Measurement and Optimization Solution Consumption and Growth Rate (2017-2022)

    • Figure South Korea Marketing Measurement and Optimization Solution Consumption and Growth Rate (2017-2022)

    • Figure Global Marketing Measurement and Optimization Solution Consumption Forecast by Country (2022-2028)

    • Figure United States Marketing Measurement and Optimization Solution Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Marketing Measurement and Optimization Solution Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Marketing Measurement and Optimization Solution Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Marketing Measurement and Optimization Solution Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Marketing Measurement and Optimization Solution Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Marketing Measurement and Optimization Solution Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global On-Premise Consumption and Growth Rate (2017-2022)

    • Figure Global Cloud-Based Consumption and Growth Rate (2017-2022)

    • Figure Global Retail Consumption and Growth Rate (2017-2022)

    • Figure Global Healthcare Consumption and Growth Rate (2017-2022)

    • Figure Global Automotive Consumption and Growth Rate (2017-2022)

    • Figure Global Entertainment Consumption and Growth Rate (2017-2022)

    • Figure Global Financial Service Consumption and Growth Rate (2017-2022)

    • Figure Global Food & Beverage Consumption and Growth Rate (2017-2022)

    • Figure Global Telecommunication Consumption and Growth Rate (2017-2022)

    • Figure Global Travel & Hospitality Consumption and Growth Rate (2017-2022)

    • Figure Global Others Consumption and Growth Rate (2017-2022)

    • Figure Global On-Premise Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Cloud-Based Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Retail Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Healthcare Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Automotive Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Entertainment Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Financial Service Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Food & Beverage Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Telecommunication Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Travel & Hospitality Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Others Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Marketing Measurement and Optimization Solution Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Marketing Measurement and Optimization Solution Export by Region (Top 5 Countries) (2017-2028)

    • Table Merkle (Foundation Year, Company Profile and etc.)

    • Table Merkle Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Merkle Marketing Measurement and Optimization Solution Product and Service

    • Table Kantar (Foundation Year, Company Profile and etc.)

    • Table Kantar Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Kantar Marketing Measurement and Optimization Solution Product and Service

    • Table Nepa (Foundation Year, Company Profile and etc.)

    • Table Nepa Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Nepa Marketing Measurement and Optimization Solution Product and Service

    • Table Nielsen (Foundation Year, Company Profile and etc.)

    • Table Nielsen Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Nielsen Marketing Measurement and Optimization Solution Product and Service

    • Table PaperThin (Foundation Year, Company Profile and etc.)

    • Table PaperThin Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table PaperThin Marketing Measurement and Optimization Solution Product and Service

    • Table Neustar (Foundation Year, Company Profile and etc.)

    • Table Neustar Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Neustar Marketing Measurement and Optimization Solution Product and Service

    • Table Ekimetrics (Foundation Year, Company Profile and etc.)

    • Table Ekimetrics Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Ekimetrics Marketing Measurement and Optimization Solution Product and Service

    • Table Happiest Minds (Foundation Year, Company Profile and etc.)

    • Table Happiest Minds Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Happiest Minds Marketing Measurement and Optimization Solution Product and Service

    • Table Keen Decision Systems (Foundation Year, Company Profile and etc.)

    • Table Keen Decision Systems Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Keen Decision Systems Marketing Measurement and Optimization Solution Product and Service

    • Table Marketing Evolution (Foundation Year, Company Profile and etc.)

    • Table Marketing Evolution Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Marketing Evolution Marketing Measurement and Optimization Solution Product and Service

    • Table IRI (Foundation Year, Company Profile and etc.)

    • Table IRI Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table IRI Marketing Measurement and Optimization Solution Product and Service

    • Table OptiMine (Foundation Year, Company Profile and etc.)

    • Table OptiMine Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table OptiMine Marketing Measurement and Optimization Solution Product and Service

    • Table BrandMaker (Foundation Year, Company Profile and etc.)

    • Table BrandMaker Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table BrandMaker Marketing Measurement and Optimization Solution Product and Service

    • Table Ipsos (MMA) (Foundation Year, Company Profile and etc.)

    • Table Ipsos (MMA) Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Ipsos (MMA) Marketing Measurement and Optimization Solution Product and Service

    • Table Gain Theory (Foundation Year, Company Profile and etc.)

    • Table Gain Theory Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Gain Theory Marketing Measurement and Optimization Solution Product and Service

    • Table Analytic Partners (Foundation Year, Company Profile and etc.)

    • Table Analytic Partners Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table Analytic Partners Marketing Measurement and Optimization Solution Product and Service

    • Table ScanmarQED (Foundation Year, Company Profile and etc.)

    • Table ScanmarQED Marketing Measurement and Optimization Solution Sales, Price, Value and Gross Profit (2017-2022)

    • Table ScanmarQED Marketing Measurement and Optimization Solution Product and Service


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