Online Advertising Market Report

Global and Region Online Advertising Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 01, 2022
  • PAGES：140
  • REPORT CODE：GMM977845
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

    The report details the trend, potential and market size of Online Advertising market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Online Advertisingmarket, defines the market attractiveness level of Online Advertising market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Online Advertising industry, describes the types of Online Advertising market, the applications of major players and the market size, and deeply analyzes the current situation of the global Online Advertising market and the development prospects and opportunities of Online Advertising industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Online Advertising market in Chapter 13.

    By Player:

    • Facebook Inc

    • Amazoncom Inc

    • Baidu

    • Twitter

    • Twitter Inc

    • Google LLC

    • Microsoft

    By Type:

    • Social Media

    • Search Engine

    • Video

    • Email

    • Other Advertising Formats

    By End-User:

    • Mobile

    • Desktop and Laptop

    • Other Platforms

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Online Advertising Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Online Advertising Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Online Advertising Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Online Advertising Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Online Advertising Market Analysis and Outlook to 2022

    • 7.1 Global Online Advertising Consumption (2017-2022)

    • 7.2 United States Online Advertising Consumption (2017-2022)

    • 7.3 Europe Online Advertising Consumption (2017-2022)

    • 7.4 China Online Advertising Consumption (2017-2022)

    • 7.5 Japan Online Advertising Consumption (2017-2022)

    • 7.6 India Online Advertising Consumption (2017-2022)

    • 7.7 South Korea Online Advertising Consumption (2017-2022)

    8 Region and Country-wise Online Advertising Market Analysis and Outlook to 2028

    • 8.1 Global Online Advertising Consumption Forecast (2022-2028)

    • 8.2 United States Online Advertising Consumption Forecast (2022-2028)

    • 8.3 Europe Online Advertising Consumption Forecast (2022-2028)

    • 8.4 China Online Advertising Consumption Forecast (2022-2028)

    • 8.5 Japan Online Advertising Consumption Forecast (2022-2028)

    • 8.6 India Online Advertising Consumption Forecast (2022-2028)

    • 8.7 South Korea Online Advertising Consumption Forecast (2022-2028)

    9 Global Online Advertising Market Outlook by Types and Applications to 2022

    • 9.1 Global Online Advertising Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Social Media Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Search Engine Consumption and Growth Rate (2017-2022)

      • 9.1.3 Global Video Consumption and Growth Rate (2017-2022)

      • 9.1.4 Global Email Consumption and Growth Rate (2017-2022)

      • 9.1.5 Global Other Advertising Formats Consumption and Growth Rate (2017-2022)

    • 9.2 Global Online Advertising Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Mobile Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Desktop and Laptop Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Other Platforms Consumption and Growth Rate (2017-2022)

    10 Global Online Advertising Market Outlook by Types and Applications to 2028

    • 10.1 Global Online Advertising Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Social Media Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Search Engine Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.3 Global Video Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.4 Global Email Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.5 Global Other Advertising Formats Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Online Advertising Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Mobile Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Desktop and Laptop Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Other Platforms Consumption Forecast and Growth Rate (2022-2028)

    11 Global Online Advertising Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Online Advertising Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Online Advertising Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Online Advertising Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Online Advertising Market Competitive Analysis

    • 14.1 Facebook Inc

      • 14.1.1 Facebook Inc Company Details

      • 14.1.2 Facebook Inc Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Facebook Inc Online Advertising Product and Service

    • 14.2 Amazoncom Inc

      • 14.2.1 Amazoncom Inc Company Details

      • 14.2.2 Amazoncom Inc Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Amazoncom Inc Online Advertising Product and Service

    • 14.3 Baidu

      • 14.3.1 Baidu Company Details

      • 14.3.2 Baidu Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Baidu Online Advertising Product and Service

    • 14.4 Twitter

      • 14.4.1 Twitter Company Details

      • 14.4.2 Twitter Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Twitter Online Advertising Product and Service

    • 14.5 Twitter Inc

      • 14.5.1 Twitter Inc Company Details

      • 14.5.2 Twitter Inc Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 Twitter Inc Online Advertising Product and Service

    • 14.6 Google LLC

      • 14.6.1 Google LLC Company Details

      • 14.6.2 Google LLC Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Google LLC Online Advertising Product and Service

    • 14.7 Microsoft

      • 14.7.1 Microsoft Company Details

      • 14.7.2 Microsoft Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Microsoft Online Advertising Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Online Advertising

    • Figure Online Advertising Picture

    • Table Global Online Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Online Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Online Advertising Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Online Advertising Consumption by Country (2017-2022)

    • Figure United States Online Advertising Consumption and Growth Rate (2017-2022)

    • Table Europe Online Advertising Consumption and Growth Rate (2017-2022)

    • Figure China Online Advertising Consumption and Growth Rate (2017-2022)

    • Figure Japan Online Advertising Consumption and Growth Rate (2017-2022)

    • Figure India Online Advertising Consumption and Growth Rate (2017-2022)

    • Figure South Korea Online Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Online Advertising Consumption Forecast by Country (2022-2028)

    • Figure United States Online Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Online Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Online Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Online Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Online Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Online Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Social Media Consumption and Growth Rate (2017-2022)

    • Figure Global Search Engine Consumption and Growth Rate (2017-2022)

    • Figure Global Video Consumption and Growth Rate (2017-2022)

    • Figure Global Email Consumption and Growth Rate (2017-2022)

    • Figure Global Other Advertising Formats Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Consumption and Growth Rate (2017-2022)

    • Figure Global Desktop and Laptop Consumption and Growth Rate (2017-2022)

    • Figure Global Other Platforms Consumption and Growth Rate (2017-2022)

    • Figure Global Social Media Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Search Engine Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Video Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Email Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Other Advertising Formats Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Mobile Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Desktop and Laptop Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Other Platforms Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Online Advertising Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Online Advertising Export by Region (Top 5 Countries) (2017-2028)

    • Table Facebook Inc (Foundation Year, Company Profile and etc.)

    • Table Facebook Inc Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Facebook Inc Online Advertising Product and Service

    • Table Amazoncom Inc (Foundation Year, Company Profile and etc.)

    • Table Amazoncom Inc Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amazoncom Inc Online Advertising Product and Service

    • Table Baidu (Foundation Year, Company Profile and etc.)

    • Table Baidu Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Baidu Online Advertising Product and Service

    • Table Twitter (Foundation Year, Company Profile and etc.)

    • Table Twitter Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Twitter Online Advertising Product and Service

    • Table Twitter Inc (Foundation Year, Company Profile and etc.)

    • Table Twitter Inc Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Twitter Inc Online Advertising Product and Service

    • Table Google LLC (Foundation Year, Company Profile and etc.)

    • Table Google LLC Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Google LLC Online Advertising Product and Service

    • Table Microsoft (Foundation Year, Company Profile and etc.)

    • Table Microsoft Online Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Microsoft Online Advertising Product and Service


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