Programmatic Advertising Platform Market Report

Global and Region Programmatic Advertising Platform Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 01, 2022
  • PAGES：207
  • REPORT CODE：GMM974629
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • The report details the trend, potential and market size of Programmatic Advertising Platform market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Programmatic Advertising Platformmarket, defines the market attractiveness level of Programmatic Advertising Platform market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Programmatic Advertising Platform industry, describes the types of Programmatic Advertising Platform market, the applications of major players and the market size, and deeply analyzes the current situation of the global Programmatic Advertising Platform market and the development prospects and opportunities of Programmatic Advertising Platform industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Programmatic Advertising Platform market in Chapter 13.

    By Player:

    • Fluct

    • Connexity, Inc

    • Adobe Systems Incorporated

    • Between Digital

    • Beeswax

    • AppNexus Inc

    • Rubicon Project Inc

    • DataXu Inc

    • Yahoo! Inc

    • AOL Inc (Verizon Communications Inc)

    • Centro, Inc

    • Turn Inc

    • The Trade Desk

    • RadiumOne, Inc

    • MediaMath Inc

    • Rocket Fuel Inc

    • IPONWEB Holding Limited (BidSwitch)

    • Adrollcom

    • Adform

    • Google Inc (Doubleclick)

    By Type:

    • Desktop Display

    • Desktop Video

    • Mobile Display

    • Mobile Video

    By End-User:

    • Governance

    • Commerical

    • Others

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Programmatic Advertising Platform Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Programmatic Advertising Platform Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Programmatic Advertising Platform Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Programmatic Advertising Platform Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Programmatic Advertising Platform Market Analysis and Outlook to 2022

    • 7.1 Global Programmatic Advertising Platform Consumption (2017-2022)

    • 7.2 United States Programmatic Advertising Platform Consumption (2017-2022)

    • 7.3 Europe Programmatic Advertising Platform Consumption (2017-2022)

    • 7.4 China Programmatic Advertising Platform Consumption (2017-2022)

    • 7.5 Japan Programmatic Advertising Platform Consumption (2017-2022)

    • 7.6 India Programmatic Advertising Platform Consumption (2017-2022)

    • 7.7 South Korea Programmatic Advertising Platform Consumption (2017-2022)

    8 Region and Country-wise Programmatic Advertising Platform Market Analysis and Outlook to 2028

    • 8.1 Global Programmatic Advertising Platform Consumption Forecast (2022-2028)

    • 8.2 United States Programmatic Advertising Platform Consumption Forecast (2022-2028)

    • 8.3 Europe Programmatic Advertising Platform Consumption Forecast (2022-2028)

    • 8.4 China Programmatic Advertising Platform Consumption Forecast (2022-2028)

    • 8.5 Japan Programmatic Advertising Platform Consumption Forecast (2022-2028)

    • 8.6 India Programmatic Advertising Platform Consumption Forecast (2022-2028)

    • 8.7 South Korea Programmatic Advertising Platform Consumption Forecast (2022-2028)

    9 Global Programmatic Advertising Platform Market Outlook by Types and Applications to 2022

    • 9.1 Global Programmatic Advertising Platform Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Desktop Display Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Desktop Video Consumption and Growth Rate (2017-2022)

      • 9.1.3 Global Mobile Display Consumption and Growth Rate (2017-2022)

      • 9.1.4 Global Mobile Video Consumption and Growth Rate (2017-2022)

    • 9.2 Global Programmatic Advertising Platform Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Governance Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Commerical Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Others Consumption and Growth Rate (2017-2022)

    10 Global Programmatic Advertising Platform Market Outlook by Types and Applications to 2028

    • 10.1 Global Programmatic Advertising Platform Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Desktop Display Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Desktop Video Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.3 Global Mobile Display Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.4 Global Mobile Video Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Programmatic Advertising Platform Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Governance Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Commerical Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Others Consumption Forecast and Growth Rate (2022-2028)

    11 Global Programmatic Advertising Platform Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Programmatic Advertising Platform Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Programmatic Advertising Platform Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Programmatic Advertising Platform Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Programmatic Advertising Platform Market Competitive Analysis

    • 14.1 Fluct

      • 14.1.1 Fluct Company Details

      • 14.1.2 Fluct Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Fluct Programmatic Advertising Platform Product and Service

    • 14.2 Connexity, Inc

      • 14.2.1 Connexity, Inc Company Details

      • 14.2.2 Connexity, Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Connexity, Inc Programmatic Advertising Platform Product and Service

    • 14.3 Adobe Systems Incorporated

      • 14.3.1 Adobe Systems Incorporated Company Details

      • 14.3.2 Adobe Systems Incorporated Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Adobe Systems Incorporated Programmatic Advertising Platform Product and Service

    • 14.4 Between Digital

      • 14.4.1 Between Digital Company Details

      • 14.4.2 Between Digital Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Between Digital Programmatic Advertising Platform Product and Service

    • 14.5 Beeswax

      • 14.5.1 Beeswax Company Details

      • 14.5.2 Beeswax Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 Beeswax Programmatic Advertising Platform Product and Service

    • 14.6 AppNexus Inc

      • 14.6.1 AppNexus Inc Company Details

      • 14.6.2 AppNexus Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 AppNexus Inc Programmatic Advertising Platform Product and Service

    • 14.7 Rubicon Project Inc

      • 14.7.1 Rubicon Project Inc Company Details

      • 14.7.2 Rubicon Project Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Rubicon Project Inc Programmatic Advertising Platform Product and Service

    • 14.8 DataXu Inc

      • 14.8.1 DataXu Inc Company Details

      • 14.8.2 DataXu Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 DataXu Inc Programmatic Advertising Platform Product and Service

    • 14.9 Yahoo! Inc

      • 14.9.1 Yahoo! Inc Company Details

      • 14.9.2 Yahoo! Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Yahoo! Inc Programmatic Advertising Platform Product and Service

    • 14.10 AOL Inc (Verizon Communications Inc)

      • 14.10.1 AOL Inc (Verizon Communications Inc) Company Details

      • 14.10.2 AOL Inc (Verizon Communications Inc) Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 AOL Inc (Verizon Communications Inc) Programmatic Advertising Platform Product and Service

    • 14.11 Centro, Inc

      • 14.11.1 Centro, Inc Company Details

      • 14.11.2 Centro, Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 Centro, Inc Programmatic Advertising Platform Product and Service

    • 14.12 Turn Inc

      • 14.12.1 Turn Inc Company Details

      • 14.12.2 Turn Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 Turn Inc Programmatic Advertising Platform Product and Service

    • 14.13 The Trade Desk

      • 14.13.1 The Trade Desk Company Details

      • 14.13.2 The Trade Desk Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 The Trade Desk Programmatic Advertising Platform Product and Service

    • 14.14 RadiumOne, Inc

      • 14.14.1 RadiumOne, Inc Company Details

      • 14.14.2 RadiumOne, Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 RadiumOne, Inc Programmatic Advertising Platform Product and Service

    • 14.15 MediaMath Inc

      • 14.15.1 MediaMath Inc Company Details

      • 14.15.2 MediaMath Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.15.3 MediaMath Inc Programmatic Advertising Platform Product and Service

    • 14.16 Rocket Fuel Inc

      • 14.16.1 Rocket Fuel Inc Company Details

      • 14.16.2 Rocket Fuel Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.16.3 Rocket Fuel Inc Programmatic Advertising Platform Product and Service

    • 14.17 IPONWEB Holding Limited (BidSwitch)

      • 14.17.1 IPONWEB Holding Limited (BidSwitch) Company Details

      • 14.17.2 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.17.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product and Service

    • 14.18 Adrollcom

      • 14.18.1 Adrollcom Company Details

      • 14.18.2 Adrollcom Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.18.3 Adrollcom Programmatic Advertising Platform Product and Service

    • 14.19 Adform

      • 14.19.1 Adform Company Details

      • 14.19.2 Adform Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.19.3 Adform Programmatic Advertising Platform Product and Service

    • 14.20 Google Inc (Doubleclick)

      • 14.20.1 Google Inc (Doubleclick) Company Details

      • 14.20.2 Google Inc (Doubleclick) Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.20.3 Google Inc (Doubleclick) Programmatic Advertising Platform Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Programmatic Advertising Platform

    • Figure Programmatic Advertising Platform Picture

    • Table Global Programmatic Advertising Platform Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Programmatic Advertising Platform Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Programmatic Advertising Platform Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Programmatic Advertising Platform Consumption by Country (2017-2022)

    • Figure United States Programmatic Advertising Platform Consumption and Growth Rate (2017-2022)

    • Table Europe Programmatic Advertising Platform Consumption and Growth Rate (2017-2022)

    • Figure China Programmatic Advertising Platform Consumption and Growth Rate (2017-2022)

    • Figure Japan Programmatic Advertising Platform Consumption and Growth Rate (2017-2022)

    • Figure India Programmatic Advertising Platform Consumption and Growth Rate (2017-2022)

    • Figure South Korea Programmatic Advertising Platform Consumption and Growth Rate (2017-2022)

    • Figure Global Programmatic Advertising Platform Consumption Forecast by Country (2022-2028)

    • Figure United States Programmatic Advertising Platform Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Programmatic Advertising Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Programmatic Advertising Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Programmatic Advertising Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Programmatic Advertising Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Programmatic Advertising Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Desktop Display Consumption and Growth Rate (2017-2022)

    • Figure Global Desktop Video Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Display Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Video Consumption and Growth Rate (2017-2022)

    • Figure Global Governance Consumption and Growth Rate (2017-2022)

    • Figure Global Commerical Consumption and Growth Rate (2017-2022)

    • Figure Global Others Consumption and Growth Rate (2017-2022)

    • Figure Global Desktop Display Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Desktop Video Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Mobile Display Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Mobile Video Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Governance Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Commerical Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Others Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Programmatic Advertising Platform Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Programmatic Advertising Platform Export by Region (Top 5 Countries) (2017-2028)

    • Table Fluct (Foundation Year, Company Profile and etc.)

    • Table Fluct Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Fluct Programmatic Advertising Platform Product and Service

    • Table Connexity, Inc (Foundation Year, Company Profile and etc.)

    • Table Connexity, Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Connexity, Inc Programmatic Advertising Platform Product and Service

    • Table Adobe Systems Incorporated (Foundation Year, Company Profile and etc.)

    • Table Adobe Systems Incorporated Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adobe Systems Incorporated Programmatic Advertising Platform Product and Service

    • Table Between Digital (Foundation Year, Company Profile and etc.)

    • Table Between Digital Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Between Digital Programmatic Advertising Platform Product and Service

    • Table Beeswax (Foundation Year, Company Profile and etc.)

    • Table Beeswax Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Beeswax Programmatic Advertising Platform Product and Service

    • Table AppNexus Inc (Foundation Year, Company Profile and etc.)

    • Table AppNexus Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table AppNexus Inc Programmatic Advertising Platform Product and Service

    • Table Rubicon Project Inc (Foundation Year, Company Profile and etc.)

    • Table Rubicon Project Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Rubicon Project Inc Programmatic Advertising Platform Product and Service

    • Table DataXu Inc (Foundation Year, Company Profile and etc.)

    • Table DataXu Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table DataXu Inc Programmatic Advertising Platform Product and Service

    • Table Yahoo! Inc (Foundation Year, Company Profile and etc.)

    • Table Yahoo! Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Yahoo! Inc Programmatic Advertising Platform Product and Service

    • Table AOL Inc (Verizon Communications Inc) (Foundation Year, Company Profile and etc.)

    • Table AOL Inc (Verizon Communications Inc) Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table AOL Inc (Verizon Communications Inc) Programmatic Advertising Platform Product and Service

    • Table Centro, Inc (Foundation Year, Company Profile and etc.)

    • Table Centro, Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Centro, Inc Programmatic Advertising Platform Product and Service

    • Table Turn Inc (Foundation Year, Company Profile and etc.)

    • Table Turn Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Turn Inc Programmatic Advertising Platform Product and Service

    • Table The Trade Desk (Foundation Year, Company Profile and etc.)

    • Table The Trade Desk Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table The Trade Desk Programmatic Advertising Platform Product and Service

    • Table RadiumOne, Inc (Foundation Year, Company Profile and etc.)

    • Table RadiumOne, Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table RadiumOne, Inc Programmatic Advertising Platform Product and Service

    • Table MediaMath Inc (Foundation Year, Company Profile and etc.)

    • Table MediaMath Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table MediaMath Inc Programmatic Advertising Platform Product and Service

    • Table Rocket Fuel Inc (Foundation Year, Company Profile and etc.)

    • Table Rocket Fuel Inc Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Rocket Fuel Inc Programmatic Advertising Platform Product and Service

    • Table IPONWEB Holding Limited (BidSwitch) (Foundation Year, Company Profile and etc.)

    • Table IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product and Service

    • Table Adrollcom (Foundation Year, Company Profile and etc.)

    • Table Adrollcom Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adrollcom Programmatic Advertising Platform Product and Service

    • Table Adform (Foundation Year, Company Profile and etc.)

    • Table Adform Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adform Programmatic Advertising Platform Product and Service

    • Table Google Inc (Doubleclick) (Foundation Year, Company Profile and etc.)

    • Table Google Inc (Doubleclick) Programmatic Advertising Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Google Inc (Doubleclick) Programmatic Advertising Platform Product and Service


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