Programmatic Display Advertising Market Report

Global and Region Programmatic Display Advertising Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 01, 2022
  • PAGES：156
  • REPORT CODE：GMM971928
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Programmatic display advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.

    The report details the trend, potential and market size of Programmatic Display Advertising market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Programmatic Display Advertisingmarket, defines the market attractiveness level of Programmatic Display Advertising market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Programmatic Display Advertising industry, describes the types of Programmatic Display Advertising market, the applications of major players and the market size, and deeply analyzes the current situation of the global Programmatic Display Advertising market and the development prospects and opportunities of Programmatic Display Advertising industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Programmatic Display Advertising market in Chapter 13.

    By Player:

    • MediaMath

    • Google

    • Choozle

    • AdRoll

    • Digilant

    • Simplifi

    • Rubicon Project

    • Match2One

    • SpotXchange

    • Microsoft

    • Verizon Media

    • PubMatic

    • Facebook

    • SmartyAds

    • Fyber

    • Amobee

    By Type:

    • Real Time Bidding

    • Private Marketplace

    • Automated Guaranteed

    By End-User:

    • E-commerce Ads

    • Travel Ads

    • Game Ads

    • Others

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Programmatic Display Advertising Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Programmatic Display Advertising Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Programmatic Display Advertising Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Programmatic Display Advertising Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Programmatic Display Advertising Market Analysis and Outlook to 2022

    • 7.1 Global Programmatic Display Advertising Consumption (2017-2022)

    • 7.2 United States Programmatic Display Advertising Consumption (2017-2022)

    • 7.3 Europe Programmatic Display Advertising Consumption (2017-2022)

    • 7.4 China Programmatic Display Advertising Consumption (2017-2022)

    • 7.5 Japan Programmatic Display Advertising Consumption (2017-2022)

    • 7.6 India Programmatic Display Advertising Consumption (2017-2022)

    • 7.7 South Korea Programmatic Display Advertising Consumption (2017-2022)

    8 Region and Country-wise Programmatic Display Advertising Market Analysis and Outlook to 2028

    • 8.1 Global Programmatic Display Advertising Consumption Forecast (2022-2028)

    • 8.2 United States Programmatic Display Advertising Consumption Forecast (2022-2028)

    • 8.3 Europe Programmatic Display Advertising Consumption Forecast (2022-2028)

    • 8.4 China Programmatic Display Advertising Consumption Forecast (2022-2028)

    • 8.5 Japan Programmatic Display Advertising Consumption Forecast (2022-2028)

    • 8.6 India Programmatic Display Advertising Consumption Forecast (2022-2028)

    • 8.7 South Korea Programmatic Display Advertising Consumption Forecast (2022-2028)

    9 Global Programmatic Display Advertising Market Outlook by Types and Applications to 2022

    • 9.1 Global Programmatic Display Advertising Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Real Time Bidding Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Private Marketplace Consumption and Growth Rate (2017-2022)

      • 9.1.3 Global Automated Guaranteed Consumption and Growth Rate (2017-2022)

    • 9.2 Global Programmatic Display Advertising Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global E-commerce Ads Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Travel Ads Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Game Ads Consumption and Growth Rate (2017-2022)

      • 9.2.4 Global Others Consumption and Growth Rate (2017-2022)

    10 Global Programmatic Display Advertising Market Outlook by Types and Applications to 2028

    • 10.1 Global Programmatic Display Advertising Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Real Time Bidding Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Private Marketplace Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.3 Global Automated Guaranteed Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Programmatic Display Advertising Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global E-commerce Ads Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Travel Ads Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Game Ads Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.4 Global Others Consumption Forecast and Growth Rate (2022-2028)

    11 Global Programmatic Display Advertising Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Programmatic Display Advertising Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Programmatic Display Advertising Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Programmatic Display Advertising Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Programmatic Display Advertising Market Competitive Analysis

    • 14.1 MediaMath

      • 14.1.1 MediaMath Company Details

      • 14.1.2 MediaMath Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 MediaMath Programmatic Display Advertising Product and Service

    • 14.2 Google

      • 14.2.1 Google Company Details

      • 14.2.2 Google Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Google Programmatic Display Advertising Product and Service

    • 14.3 Choozle

      • 14.3.1 Choozle Company Details

      • 14.3.2 Choozle Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Choozle Programmatic Display Advertising Product and Service

    • 14.4 AdRoll

      • 14.4.1 AdRoll Company Details

      • 14.4.2 AdRoll Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 AdRoll Programmatic Display Advertising Product and Service

    • 14.5 Digilant

      • 14.5.1 Digilant Company Details

      • 14.5.2 Digilant Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 Digilant Programmatic Display Advertising Product and Service

    • 14.6 Simplifi

      • 14.6.1 Simplifi Company Details

      • 14.6.2 Simplifi Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Simplifi Programmatic Display Advertising Product and Service

    • 14.7 Rubicon Project

      • 14.7.1 Rubicon Project Company Details

      • 14.7.2 Rubicon Project Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Rubicon Project Programmatic Display Advertising Product and Service

    • 14.8 Match2One

      • 14.8.1 Match2One Company Details

      • 14.8.2 Match2One Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Match2One Programmatic Display Advertising Product and Service

    • 14.9 SpotXchange

      • 14.9.1 SpotXchange Company Details

      • 14.9.2 SpotXchange Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 SpotXchange Programmatic Display Advertising Product and Service

    • 14.10 Microsoft

      • 14.10.1 Microsoft Company Details

      • 14.10.2 Microsoft Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Microsoft Programmatic Display Advertising Product and Service

    • 14.11 Verizon Media

      • 14.11.1 Verizon Media Company Details

      • 14.11.2 Verizon Media Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 Verizon Media Programmatic Display Advertising Product and Service

    • 14.12 PubMatic

      • 14.12.1 PubMatic Company Details

      • 14.12.2 PubMatic Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 PubMatic Programmatic Display Advertising Product and Service

    • 14.13 Facebook

      • 14.13.1 Facebook Company Details

      • 14.13.2 Facebook Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 Facebook Programmatic Display Advertising Product and Service

    • 14.14 SmartyAds

      • 14.14.1 SmartyAds Company Details

      • 14.14.2 SmartyAds Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 SmartyAds Programmatic Display Advertising Product and Service

    • 14.15 Fyber

      • 14.15.1 Fyber Company Details

      • 14.15.2 Fyber Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.15.3 Fyber Programmatic Display Advertising Product and Service

    • 14.16 Amobee

      • 14.16.1 Amobee Company Details

      • 14.16.2 Amobee Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.16.3 Amobee Programmatic Display Advertising Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Programmatic Display Advertising

    • Figure Programmatic Display Advertising Picture

    • Table Global Programmatic Display Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Programmatic Display Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Programmatic Display Advertising Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Programmatic Display Advertising Consumption by Country (2017-2022)

    • Figure United States Programmatic Display Advertising Consumption and Growth Rate (2017-2022)

    • Table Europe Programmatic Display Advertising Consumption and Growth Rate (2017-2022)

    • Figure China Programmatic Display Advertising Consumption and Growth Rate (2017-2022)

    • Figure Japan Programmatic Display Advertising Consumption and Growth Rate (2017-2022)

    • Figure India Programmatic Display Advertising Consumption and Growth Rate (2017-2022)

    • Figure South Korea Programmatic Display Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Programmatic Display Advertising Consumption Forecast by Country (2022-2028)

    • Figure United States Programmatic Display Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Programmatic Display Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Programmatic Display Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Programmatic Display Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Programmatic Display Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Programmatic Display Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Real Time Bidding Consumption and Growth Rate (2017-2022)

    • Figure Global Private Marketplace Consumption and Growth Rate (2017-2022)

    • Figure Global Automated Guaranteed Consumption and Growth Rate (2017-2022)

    • Figure Global E-commerce Ads Consumption and Growth Rate (2017-2022)

    • Figure Global Travel Ads Consumption and Growth Rate (2017-2022)

    • Figure Global Game Ads Consumption and Growth Rate (2017-2022)

    • Figure Global Others Consumption and Growth Rate (2017-2022)

    • Figure Global Real Time Bidding Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Private Marketplace Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Automated Guaranteed Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global E-commerce Ads Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Travel Ads Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Game Ads Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Others Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Programmatic Display Advertising Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Programmatic Display Advertising Export by Region (Top 5 Countries) (2017-2028)

    • Table MediaMath (Foundation Year, Company Profile and etc.)

    • Table MediaMath Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table MediaMath Programmatic Display Advertising Product and Service

    • Table Google (Foundation Year, Company Profile and etc.)

    • Table Google Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Google Programmatic Display Advertising Product and Service

    • Table Choozle (Foundation Year, Company Profile and etc.)

    • Table Choozle Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Choozle Programmatic Display Advertising Product and Service

    • Table AdRoll (Foundation Year, Company Profile and etc.)

    • Table AdRoll Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table AdRoll Programmatic Display Advertising Product and Service

    • Table Digilant (Foundation Year, Company Profile and etc.)

    • Table Digilant Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Digilant Programmatic Display Advertising Product and Service

    • Table Simplifi (Foundation Year, Company Profile and etc.)

    • Table Simplifi Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Simplifi Programmatic Display Advertising Product and Service

    • Table Rubicon Project (Foundation Year, Company Profile and etc.)

    • Table Rubicon Project Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Rubicon Project Programmatic Display Advertising Product and Service

    • Table Match2One (Foundation Year, Company Profile and etc.)

    • Table Match2One Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Match2One Programmatic Display Advertising Product and Service

    • Table SpotXchange (Foundation Year, Company Profile and etc.)

    • Table SpotXchange Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table SpotXchange Programmatic Display Advertising Product and Service

    • Table Microsoft (Foundation Year, Company Profile and etc.)

    • Table Microsoft Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Microsoft Programmatic Display Advertising Product and Service

    • Table Verizon Media (Foundation Year, Company Profile and etc.)

    • Table Verizon Media Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Verizon Media Programmatic Display Advertising Product and Service

    • Table PubMatic (Foundation Year, Company Profile and etc.)

    • Table PubMatic Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table PubMatic Programmatic Display Advertising Product and Service

    • Table Facebook (Foundation Year, Company Profile and etc.)

    • Table Facebook Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Facebook Programmatic Display Advertising Product and Service

    • Table SmartyAds (Foundation Year, Company Profile and etc.)

    • Table SmartyAds Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table SmartyAds Programmatic Display Advertising Product and Service

    • Table Fyber (Foundation Year, Company Profile and etc.)

    • Table Fyber Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Fyber Programmatic Display Advertising Product and Service

    • Table Amobee (Foundation Year, Company Profile and etc.)

    • Table Amobee Programmatic Display Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amobee Programmatic Display Advertising Product and Service


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