Digital Advertising Market Report

Global and Region Digital Advertising Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 01, 2022
  • PAGES：195
  • REPORT CODE：GMM968746
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • The report details the trend, potential and market size of Digital Advertising market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Digital Advertisingmarket, defines the market attractiveness level of Digital Advertising market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Digital Advertising industry, describes the types of Digital Advertising market, the applications of major players and the market size, and deeply analyzes the current situation of the global Digital Advertising market and the development prospects and opportunities of Digital Advertising industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Digital Advertising market in Chapter 13.

    By Player:

    • Microsoft

    • Yelp

    • Alibaba

    • Yahoo

    • LinkedIn

    • Google

    • SINA

    • Twitter

    • IAC

    • Facebook

    • Baidu

    • AOL

    • Amazon

    • Pandora

    • Tencent

    By Type:

    • Indoor Video Advertising

    • Outdoor Video Advertising

    By End-User:

    • Traffic Tools

    • Mobile Electronic Devices

    • Other

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Digital Advertising Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Digital Advertising Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Digital Advertising Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Digital Advertising Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Digital Advertising Market Analysis and Outlook to 2022

    • 7.1 Global Digital Advertising Consumption (2017-2022)

    • 7.2 United States Digital Advertising Consumption (2017-2022)

    • 7.3 Europe Digital Advertising Consumption (2017-2022)

    • 7.4 China Digital Advertising Consumption (2017-2022)

    • 7.5 Japan Digital Advertising Consumption (2017-2022)

    • 7.6 India Digital Advertising Consumption (2017-2022)

    • 7.7 South Korea Digital Advertising Consumption (2017-2022)

    8 Region and Country-wise Digital Advertising Market Analysis and Outlook to 2028

    • 8.1 Global Digital Advertising Consumption Forecast (2022-2028)

    • 8.2 United States Digital Advertising Consumption Forecast (2022-2028)

    • 8.3 Europe Digital Advertising Consumption Forecast (2022-2028)

    • 8.4 China Digital Advertising Consumption Forecast (2022-2028)

    • 8.5 Japan Digital Advertising Consumption Forecast (2022-2028)

    • 8.6 India Digital Advertising Consumption Forecast (2022-2028)

    • 8.7 South Korea Digital Advertising Consumption Forecast (2022-2028)

    9 Global Digital Advertising Market Outlook by Types and Applications to 2022

    • 9.1 Global Digital Advertising Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Indoor Video Advertising Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Outdoor Video Advertising Consumption and Growth Rate (2017-2022)

    • 9.2 Global Digital Advertising Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Traffic Tools Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Mobile Electronic Devices Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Other Consumption and Growth Rate (2017-2022)

    10 Global Digital Advertising Market Outlook by Types and Applications to 2028

    • 10.1 Global Digital Advertising Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Indoor Video Advertising Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Outdoor Video Advertising Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Digital Advertising Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Traffic Tools Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Mobile Electronic Devices Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Other Consumption Forecast and Growth Rate (2022-2028)

    11 Global Digital Advertising Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Digital Advertising Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Digital Advertising Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Digital Advertising Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Digital Advertising Market Competitive Analysis

    • 14.1 Microsoft

      • 14.1.1 Microsoft Company Details

      • 14.1.2 Microsoft Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Microsoft Digital Advertising Product and Service

    • 14.2 Yelp

      • 14.2.1 Yelp Company Details

      • 14.2.2 Yelp Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Yelp Digital Advertising Product and Service

    • 14.3 Alibaba

      • 14.3.1 Alibaba Company Details

      • 14.3.2 Alibaba Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Alibaba Digital Advertising Product and Service

    • 14.4 Yahoo

      • 14.4.1 Yahoo Company Details

      • 14.4.2 Yahoo Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Yahoo Digital Advertising Product and Service

    • 14.5 LinkedIn

      • 14.5.1 LinkedIn Company Details

      • 14.5.2 LinkedIn Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 LinkedIn Digital Advertising Product and Service

    • 14.6 Google

      • 14.6.1 Google Company Details

      • 14.6.2 Google Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Google Digital Advertising Product and Service

    • 14.7 SINA

      • 14.7.1 SINA Company Details

      • 14.7.2 SINA Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 SINA Digital Advertising Product and Service

    • 14.8 Twitter

      • 14.8.1 Twitter Company Details

      • 14.8.2 Twitter Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Twitter Digital Advertising Product and Service

    • 14.9 IAC

      • 14.9.1 IAC Company Details

      • 14.9.2 IAC Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 IAC Digital Advertising Product and Service

    • 14.10 Facebook

      • 14.10.1 Facebook Company Details

      • 14.10.2 Facebook Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Facebook Digital Advertising Product and Service

    • 14.11 Baidu

      • 14.11.1 Baidu Company Details

      • 14.11.2 Baidu Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 Baidu Digital Advertising Product and Service

    • 14.12 AOL

      • 14.12.1 AOL Company Details

      • 14.12.2 AOL Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 AOL Digital Advertising Product and Service

    • 14.13 Amazon

      • 14.13.1 Amazon Company Details

      • 14.13.2 Amazon Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 Amazon Digital Advertising Product and Service

    • 14.14 Pandora

      • 14.14.1 Pandora Company Details

      • 14.14.2 Pandora Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 Pandora Digital Advertising Product and Service

    • 14.15 Tencent

      • 14.15.1 Tencent Company Details

      • 14.15.2 Tencent Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.15.3 Tencent Digital Advertising Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Digital Advertising

    • Figure Digital Advertising Picture

    • Table Global Digital Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Digital Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Digital Advertising Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Digital Advertising Consumption by Country (2017-2022)

    • Figure United States Digital Advertising Consumption and Growth Rate (2017-2022)

    • Table Europe Digital Advertising Consumption and Growth Rate (2017-2022)

    • Figure China Digital Advertising Consumption and Growth Rate (2017-2022)

    • Figure Japan Digital Advertising Consumption and Growth Rate (2017-2022)

    • Figure India Digital Advertising Consumption and Growth Rate (2017-2022)

    • Figure South Korea Digital Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Digital Advertising Consumption Forecast by Country (2022-2028)

    • Figure United States Digital Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Digital Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Digital Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Digital Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Digital Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Digital Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Indoor Video Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Outdoor Video Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Traffic Tools Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Electronic Devices Consumption and Growth Rate (2017-2022)

    • Figure Global Other Consumption and Growth Rate (2017-2022)

    • Figure Global Indoor Video Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Outdoor Video Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Traffic Tools Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Mobile Electronic Devices Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Other Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Digital Advertising Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Digital Advertising Export by Region (Top 5 Countries) (2017-2028)

    • Table Microsoft (Foundation Year, Company Profile and etc.)

    • Table Microsoft Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Microsoft Digital Advertising Product and Service

    • Table Yelp (Foundation Year, Company Profile and etc.)

    • Table Yelp Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Yelp Digital Advertising Product and Service

    • Table Alibaba (Foundation Year, Company Profile and etc.)

    • Table Alibaba Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Alibaba Digital Advertising Product and Service

    • Table Yahoo (Foundation Year, Company Profile and etc.)

    • Table Yahoo Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Yahoo Digital Advertising Product and Service

    • Table LinkedIn (Foundation Year, Company Profile and etc.)

    • Table LinkedIn Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table LinkedIn Digital Advertising Product and Service

    • Table Google (Foundation Year, Company Profile and etc.)

    • Table Google Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Google Digital Advertising Product and Service

    • Table SINA (Foundation Year, Company Profile and etc.)

    • Table SINA Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table SINA Digital Advertising Product and Service

    • Table Twitter (Foundation Year, Company Profile and etc.)

    • Table Twitter Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Twitter Digital Advertising Product and Service

    • Table IAC (Foundation Year, Company Profile and etc.)

    • Table IAC Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table IAC Digital Advertising Product and Service

    • Table Facebook (Foundation Year, Company Profile and etc.)

    • Table Facebook Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Facebook Digital Advertising Product and Service

    • Table Baidu (Foundation Year, Company Profile and etc.)

    • Table Baidu Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Baidu Digital Advertising Product and Service

    • Table AOL (Foundation Year, Company Profile and etc.)

    • Table AOL Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table AOL Digital Advertising Product and Service

    • Table Amazon (Foundation Year, Company Profile and etc.)

    • Table Amazon Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amazon Digital Advertising Product and Service

    • Table Pandora (Foundation Year, Company Profile and etc.)

    • Table Pandora Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Pandora Digital Advertising Product and Service

    • Table Tencent (Foundation Year, Company Profile and etc.)

    • Table Tencent Digital Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Tencent Digital Advertising Product and Service


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