Chinese- REPORT SUMMARY
- TABLE OF CONTENTS
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Advertising is the technology and practice used to bring products, services, ideas, or causes to public attention, with the aim of persuading the public to respond in some way to the content of advertising. Most advertisements involve promoting goods for sale, but in many other instances, similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates.
The research presented by Global Market Monitor provides a detailed analysis of the various factors driving the growth of the global Advertising market. The report provides a comprehensive assessment of the various factors affecting the Advertising market and provides space for strategic planning. Increasing usage of smart devices such as smartphones and tablets across the world is a major factor to drive the Advertising market growth. This is primarily due to the fact that most consumers spend more time on their devices. For instance, adults in the US spend over 3 hours per day on their mobile devices on an average. In addition, apps on tablets and smartphones account for more than 70% of time spent online. Growing e-commerce activities and digitalization across developing countries are expected to boost the growth of the target market in the future. Тhе wоrldwіdе mаrkеt fоr Аdvеrtіѕіng Маrkеt іѕ ехресtеd tо rеасh UЅ$ 1.03billion іn 2026 аt а САGR оf rоughlу 6.4%.
The report details the trend, potential and market size of Advertising market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.
The first part (Chapter1-7) mainly covers the qualitative analysis of Advertisingmarket, defines the market attractiveness level of Advertising market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.
The second part (Chapter8-12), based on the segmentation of Advertising industry, describes the types of Advertising market, the applications of major players and the market size, and deeply analyzes the current situation of the global Advertising market and the development prospects and opportunities of Advertising industry.
The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.
As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Advertising market in Chapter 13.
By Player:
Dahe Group
China Television Media
Focus Media Group
Yinlimedia
Omnicom Group
SiMei Media
Havas SA
IPG
WPP
Spearhead Integrated Marketing Communication Group
PublicisGroupe
By Type:
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
By End-User:
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
By Geography:
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United States
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Europe
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China
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Japan
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India
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South Korea
TABLE OF CONTENT
1 Introduction
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1.1 Market Definition
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1.2 Market Segment Analysis
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1.3 Market Size 2022
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1.4 Advertising Market Outlook: Forecast for 2022 - 2028
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1.5 Pricing Analysis
2 Executive Summary
3 Advertising Market Lineage Outlook
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3.1 Parent Market Outlook
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3.2 Related/Ancillary Market Outlook
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3.3 Penetration & Growth Prospect Mapping, 2022
4 Market Analysis Tools: Porter's Five Forces
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4.1 Supplier Power
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4.2 Buyer Power
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4.3 Substitution Threat
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4.4 Threat of New Entrants
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4.5 Competitive Rivalry
5 Advertising Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)
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5.1 Political/Legal Landscape
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5.2 Economic Landscape
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5.3 Social Landscape
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5.4 Technology Landscape
6 Advertising Market - Value Chain Analysis
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6.1 Industry's Value Chain Analysis
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6.2 Product Life Cycle
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6.3 User Perspective Analysis
7 Region and Country-wise Advertising Market Analysis and Outlook to 2022
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7.1 Global Advertising Consumption (2017-2022)
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7.2 United States Advertising Consumption (2017-2022)
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7.3 Europe Advertising Consumption (2017-2022)
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7.4 China Advertising Consumption (2017-2022)
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7.5 Japan Advertising Consumption (2017-2022)
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7.6 India Advertising Consumption (2017-2022)
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7.7 South Korea Advertising Consumption (2017-2022)
8 Region and Country-wise Advertising Market Analysis and Outlook to 2028
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8.1 Global Advertising Consumption Forecast (2022-2028)
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8.2 United States Advertising Consumption Forecast (2022-2028)
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8.3 Europe Advertising Consumption Forecast (2022-2028)
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8.4 China Advertising Consumption Forecast (2022-2028)
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8.5 Japan Advertising Consumption Forecast (2022-2028)
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8.6 India Advertising Consumption Forecast (2022-2028)
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8.7 South Korea Advertising Consumption Forecast (2022-2028)
9 Global Advertising Market Outlook by Types and Applications to 2022
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9.1 Global Advertising Consumption and Growth Rate by Type (2017-2022)
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9.1.1 Global TV Advertising Consumption and Growth Rate (2017-2022)
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9.1.2 Global Newspaper & Magazine Advertising Consumption and Growth Rate (2017-2022)
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9.1.3 Global Outdoors Advertising Consumption and Growth Rate (2017-2022)
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9.1.4 Global Radio Advertising Consumption and Growth Rate (2017-2022)
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9.1.5 Global Internet Advertising Consumption and Growth Rate (2017-2022)
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9.1.6 Global Others Consumption and Growth Rate (2017-2022)
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9.2 Global Advertising Consumption and Growth Rate by Application (2017-2022)
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9.2.1 Global Food & Beverage Industry Consumption and Growth Rate (2017-2022)
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9.2.2 Global Vehicles Industry Consumption and Growth Rate (2017-2022)
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9.2.3 Global Health and Medical Industry Consumption and Growth Rate (2017-2022)
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9.2.4 Global Commercial and Personal Services Consumption and Growth Rate (2017-2022)
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9.2.5 Global Consumer Goods Consumption and Growth Rate (2017-2022)
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9.2.6 Global Others Consumption and Growth Rate (2017-2022)
10 Global Advertising Market Outlook by Types and Applications to 2028
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10.1 Global Advertising Consumption Forecast and Growth Rate by Type (2022-2028)
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10.1.1 Global TV Advertising Consumption Forecast and Growth Rate (2022-2028)
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10.1.2 Global Newspaper & Magazine Advertising Consumption Forecast and Growth Rate (2022-2028)
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10.1.3 Global Outdoors Advertising Consumption Forecast and Growth Rate (2022-2028)
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10.1.4 Global Radio Advertising Consumption Forecast and Growth Rate (2022-2028)
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10.1.5 Global Internet Advertising Consumption Forecast and Growth Rate (2022-2028)
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10.1.6 Global Others Consumption Forecast and Growth Rate (2022-2028)
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10.2 Global Advertising Consumption Forecast and Growth Rate by Application (2022-2028)
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10.2.1 Global Food & Beverage Industry Consumption Forecast and Growth Rate (2022-2028)
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10.2.2 Global Vehicles Industry Consumption Forecast and Growth Rate (2022-2028)
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10.2.3 Global Health and Medical Industry Consumption Forecast and Growth Rate (2022-2028)
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10.2.4 Global Commercial and Personal Services Consumption Forecast and Growth Rate (2022-2028)
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10.2.5 Global Consumer Goods Consumption Forecast and Growth Rate (2022-2028)
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10.2.6 Global Others Consumption Forecast and Growth Rate (2022-2028)
11 Global Advertising Import and Export Analysis (Top 5 Countries)
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11.1 Global Advertising Import by Region (Top 5 Countries) (2017-2028)
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11.2 Global Advertising Export by Region (Top 5 Countries) (2017-2028)
12 Coronavirus Disease (COVID-19) Impact
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12.1 Industry Impact Analysis
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12.2 Advertising Market Outlook to 2028 - COVID-19 Affected Forecasts
13 Competition Matrix
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13.1 Target Markets
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13.2 Comprehensive Analysis of Products in Competitive Markets
14 Global Advertising Market Competitive Analysis
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14.1 Dahe Group
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14.1.1 Dahe Group Company Details
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14.1.2 Dahe Group Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.1.3 Dahe Group Advertising Product and Service
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14.2 China Television Media
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14.2.1 China Television Media Company Details
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14.2.2 China Television Media Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.2.3 China Television Media Advertising Product and Service
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14.3 Focus Media Group
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14.3.1 Focus Media Group Company Details
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14.3.2 Focus Media Group Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.3.3 Focus Media Group Advertising Product and Service
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14.4 Yinlimedia
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14.4.1 Yinlimedia Company Details
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14.4.2 Yinlimedia Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.4.3 Yinlimedia Advertising Product and Service
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14.5 Omnicom Group
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14.5.1 Omnicom Group Company Details
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14.5.2 Omnicom Group Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.5.3 Omnicom Group Advertising Product and Service
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14.6 SiMei Media
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14.6.1 SiMei Media Company Details
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14.6.2 SiMei Media Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.6.3 SiMei Media Advertising Product and Service
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14.7 Havas SA
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14.7.1 Havas SA Company Details
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14.7.2 Havas SA Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.7.3 Havas SA Advertising Product and Service
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14.8 IPG
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14.8.1 IPG Company Details
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14.8.2 IPG Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.8.3 IPG Advertising Product and Service
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14.9 WPP
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14.9.1 WPP Company Details
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14.9.2 WPP Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.9.3 WPP Advertising Product and Service
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14.10 Spearhead Integrated Marketing Communication Group
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14.10.1 Spearhead Integrated Marketing Communication Group Company Details
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14.10.2 Spearhead Integrated Marketing Communication Group Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.10.3 Spearhead Integrated Marketing Communication Group Advertising Product and Service
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14.11 PublicisGroupe
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14.11.1 PublicisGroupe Company Details
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14.11.2 PublicisGroupe Advertising Sales, Price, Value and Gross Profit (2017-2022)
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14.11.3 PublicisGroupe Advertising Product and Service
15 Appendix
TABLE OF CHARTS
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Table Definition of Advertising
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Figure Advertising Picture
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Table Global Advertising Market Size and Forecast 2022 - 2028 (USD million)
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Figure Global Advertising Market Size and Forecast 2022 - 2028 (USD million)
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Figure Global Advertising Market: Year-over-year Growth 2022 - 2028 (%)
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Table Parent Market Analysis
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Figure Parent Market Price
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Table Related/Ancillary Market Outlook Analysis
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Table Supplier Power Analysis
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Table Buyer Power Analysis
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Table Substitution Threat Analysis
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Table Threat of New Entrants Analysis
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Table Competitive Rivalry Analysis
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Figure Global Advertising Consumption by Country (2017-2022)
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Figure United States Advertising Consumption and Growth Rate (2017-2022)
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Table Europe Advertising Consumption and Growth Rate (2017-2022)
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Figure China Advertising Consumption and Growth Rate (2017-2022)
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Figure Japan Advertising Consumption and Growth Rate (2017-2022)
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Figure India Advertising Consumption and Growth Rate (2017-2022)
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Figure South Korea Advertising Consumption and Growth Rate (2017-2022)
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Figure Global Advertising Consumption Forecast by Country (2022-2028)
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Figure United States Advertising Consumption Forecast and Growth Rate (2022-2028)
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Table Europe Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure China Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure Japan Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure India Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure South Korea Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure Global TV Advertising Consumption and Growth Rate (2017-2022)
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Figure Global Newspaper & Magazine Advertising Consumption and Growth Rate (2017-2022)
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Figure Global Outdoors Advertising Consumption and Growth Rate (2017-2022)
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Figure Global Radio Advertising Consumption and Growth Rate (2017-2022)
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Figure Global Internet Advertising Consumption and Growth Rate (2017-2022)
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Figure Global Others Consumption and Growth Rate (2017-2022)
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Figure Global Food & Beverage Industry Consumption and Growth Rate (2017-2022)
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Figure Global Vehicles Industry Consumption and Growth Rate (2017-2022)
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Figure Global Health and Medical Industry Consumption and Growth Rate (2017-2022)
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Figure Global Commercial and Personal Services Consumption and Growth Rate (2017-2022)
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Figure Global Consumer Goods Consumption and Growth Rate (2017-2022)
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Figure Global Others Consumption and Growth Rate (2017-2022)
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Figure Global TV Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Newspaper & Magazine Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Outdoors Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Radio Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Internet Advertising Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Others Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Food & Beverage Industry Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Vehicles Industry Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Health and Medical Industry Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Commercial and Personal Services Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Consumer Goods Consumption Forecast and Growth Rate (2022-2028)
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Figure Global Others Consumption Forecast and Growth Rate (2022-2028)
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Table Global Advertising Import by Region (Top 5 Countries) (2017-2028)
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Table Global Advertising Export by Region (Top 5 Countries) (2017-2028)
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Table Dahe Group (Foundation Year, Company Profile and etc.)
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Table Dahe Group Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table Dahe Group Advertising Product and Service
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Table China Television Media (Foundation Year, Company Profile and etc.)
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Table China Television Media Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table China Television Media Advertising Product and Service
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Table Focus Media Group (Foundation Year, Company Profile and etc.)
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Table Focus Media Group Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table Focus Media Group Advertising Product and Service
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Table Yinlimedia (Foundation Year, Company Profile and etc.)
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Table Yinlimedia Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table Yinlimedia Advertising Product and Service
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Table Omnicom Group (Foundation Year, Company Profile and etc.)
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Table Omnicom Group Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table Omnicom Group Advertising Product and Service
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Table SiMei Media (Foundation Year, Company Profile and etc.)
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Table SiMei Media Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table SiMei Media Advertising Product and Service
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Table Havas SA (Foundation Year, Company Profile and etc.)
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Table Havas SA Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table Havas SA Advertising Product and Service
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Table IPG (Foundation Year, Company Profile and etc.)
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Table IPG Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table IPG Advertising Product and Service
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Table WPP (Foundation Year, Company Profile and etc.)
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Table WPP Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table WPP Advertising Product and Service
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Table Spearhead Integrated Marketing Communication Group (Foundation Year, Company Profile and etc.)
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Table Spearhead Integrated Marketing Communication Group Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table Spearhead Integrated Marketing Communication Group Advertising Product and Service
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Table PublicisGroupe (Foundation Year, Company Profile and etc.)
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Table PublicisGroupe Advertising Sales, Price, Value and Gross Profit (2017-2022)
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Table PublicisGroupe Advertising Product and Service
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