Demand Side Platforms (DSP) For Programmatic Advertising Market Report

Global and Region Demand Side Platforms (DSP) For Programmatic Advertising Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Jul 31, 2022
  • PAGES：203
  • REPORT CODE：GMM938035
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

    The report details the trend, potential and market size of Demand Side Platforms (DSP) For Programmatic Advertising market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Demand Side Platforms (DSP) For Programmatic Advertisingmarket, defines the market attractiveness level of Demand Side Platforms (DSP) For Programmatic Advertising market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Demand Side Platforms (DSP) For Programmatic Advertising industry, describes the types of Demand Side Platforms (DSP) For Programmatic Advertising market, the applications of major players and the market size, and deeply analyzes the current situation of the global Demand Side Platforms (DSP) For Programmatic Advertising market and the development prospects and opportunities of Demand Side Platforms (DSP) For Programmatic Advertising industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Demand Side Platforms (DSP) For Programmatic Advertising market in Chapter 13.

    By Player:

    • LiveRamp

    • MediaMath

    • Amazon (AAP)

    • DoubleClick

    • TubeMogul

    • Facebook Ads Manager

    • AppNexus

    • BrightRoll

    • Rocket Fuel

    • Choozle

    By Type:

    • Cloud-based

    • On Premise

    By End-User:

    • Programmatic RTB

    • Programmatic Direct

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Demand Side Platforms (DSP) For Programmatic Advertising Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Demand Side Platforms (DSP) For Programmatic Advertising Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Demand Side Platforms (DSP) For Programmatic Advertising Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Demand Side Platforms (DSP) For Programmatic Advertising Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis and Outlook to 2022

    • 7.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption (2017-2022)

    • 7.2 United States Demand Side Platforms (DSP) For Programmatic Advertising Consumption (2017-2022)

    • 7.3 Europe Demand Side Platforms (DSP) For Programmatic Advertising Consumption (2017-2022)

    • 7.4 China Demand Side Platforms (DSP) For Programmatic Advertising Consumption (2017-2022)

    • 7.5 Japan Demand Side Platforms (DSP) For Programmatic Advertising Consumption (2017-2022)

    • 7.6 India Demand Side Platforms (DSP) For Programmatic Advertising Consumption (2017-2022)

    • 7.7 South Korea Demand Side Platforms (DSP) For Programmatic Advertising Consumption (2017-2022)

    8 Region and Country-wise Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis and Outlook to 2028

    • 8.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.2 United States Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.3 Europe Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.4 China Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.5 Japan Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.6 India Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.7 South Korea Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast (2022-2028)

    9 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Outlook by Types and Applications to 2022

    • 9.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Cloud-based Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global On Premise Consumption and Growth Rate (2017-2022)

    • 9.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Programmatic RTB Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Programmatic Direct Consumption and Growth Rate (2017-2022)

    10 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Outlook by Types and Applications to 2028

    • 10.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Cloud-based Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global On Premise Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Programmatic RTB Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Programmatic Direct Consumption Forecast and Growth Rate (2022-2028)

    11 Global Demand Side Platforms (DSP) For Programmatic Advertising Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Demand Side Platforms (DSP) For Programmatic Advertising Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Competitive Analysis

    • 14.1 LiveRamp

      • 14.1.1 LiveRamp Company Details

      • 14.1.2 LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.2 MediaMath

      • 14.2.1 MediaMath Company Details

      • 14.2.2 MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.3 Amazon (AAP)

      • 14.3.1 Amazon (AAP) Company Details

      • 14.3.2 Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.4 DoubleClick

      • 14.4.1 DoubleClick Company Details

      • 14.4.2 DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.5 TubeMogul

      • 14.5.1 TubeMogul Company Details

      • 14.5.2 TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.6 Facebook Ads Manager

      • 14.6.1 Facebook Ads Manager Company Details

      • 14.6.2 Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.7 AppNexus

      • 14.7.1 AppNexus Company Details

      • 14.7.2 AppNexus Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 AppNexus Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.8 BrightRoll

      • 14.8.1 BrightRoll Company Details

      • 14.8.2 BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.9 Rocket Fuel

      • 14.9.1 Rocket Fuel Company Details

      • 14.9.2 Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • 14.10 Choozle

      • 14.10.1 Choozle Company Details

      • 14.10.2 Choozle Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Choozle Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Demand Side Platforms (DSP) For Programmatic Advertising

    • Figure Demand Side Platforms (DSP) For Programmatic Advertising Picture

    • Table Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Demand Side Platforms (DSP) For Programmatic Advertising Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption by Country (2017-2022)

    • Figure United States Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Table Europe Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure Japan Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure India Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure South Korea Demand Side Platforms (DSP) For Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast by Country (2022-2028)

    • Figure United States Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Demand Side Platforms (DSP) For Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Cloud-based Consumption and Growth Rate (2017-2022)

    • Figure Global On Premise Consumption and Growth Rate (2017-2022)

    • Figure Global Programmatic RTB Consumption and Growth Rate (2017-2022)

    • Figure Global Programmatic Direct Consumption and Growth Rate (2017-2022)

    • Figure Global Cloud-based Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global On Premise Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Programmatic RTB Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Programmatic Direct Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Demand Side Platforms (DSP) For Programmatic Advertising Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Demand Side Platforms (DSP) For Programmatic Advertising Export by Region (Top 5 Countries) (2017-2028)

    • Table LiveRamp (Foundation Year, Company Profile and etc.)

    • Table LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table MediaMath (Foundation Year, Company Profile and etc.)

    • Table MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table Amazon (AAP) (Foundation Year, Company Profile and etc.)

    • Table Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table DoubleClick (Foundation Year, Company Profile and etc.)

    • Table DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table TubeMogul (Foundation Year, Company Profile and etc.)

    • Table TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table Facebook Ads Manager (Foundation Year, Company Profile and etc.)

    • Table Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table AppNexus (Foundation Year, Company Profile and etc.)

    • Table AppNexus Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table AppNexus Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table BrightRoll (Foundation Year, Company Profile and etc.)

    • Table BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table Rocket Fuel (Foundation Year, Company Profile and etc.)

    • Table Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Product and Service

    • Table Choozle (Foundation Year, Company Profile and etc.)

    • Table Choozle Demand Side Platforms (DSP) For Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Choozle Demand Side Platforms (DSP) For Programmatic Advertising Product and Service


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