Programmatic Advertising Market Report

Global and Region Programmatic Advertising Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Jul 31, 2022
  • PAGES：144
  • REPORT CODE：GMM927427
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Programmatic advertising is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.

    The report details the trend, potential and market size of Programmatic Advertising market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Programmatic Advertisingmarket, defines the market attractiveness level of Programmatic Advertising market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Programmatic Advertising industry, describes the types of Programmatic Advertising market, the applications of major players and the market size, and deeply analyzes the current situation of the global Programmatic Advertising market and the development prospects and opportunities of Programmatic Advertising industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Programmatic Advertising market in Chapter 13.

    By Player:

    • Think with Google

    • DataXu

    • Outbrain

    • Choozle

    • AdReady

    • Adroll

    • Adobe Marketing Cloud

    • Rubicon Project

    • Centro, Inc

    • PulsePoint, Inc

    By Type:

    • Desktop

    • Mobile

    By End-User:

    • Education

    • Travel

    • Finance

    • Retail

    • Media and Entertainment

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Programmatic Advertising Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Programmatic Advertising Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Programmatic Advertising Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Programmatic Advertising Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Programmatic Advertising Market Analysis and Outlook to 2022

    • 7.1 Global Programmatic Advertising Consumption (2017-2022)

    • 7.2 United States Programmatic Advertising Consumption (2017-2022)

    • 7.3 Europe Programmatic Advertising Consumption (2017-2022)

    • 7.4 China Programmatic Advertising Consumption (2017-2022)

    • 7.5 Japan Programmatic Advertising Consumption (2017-2022)

    • 7.6 India Programmatic Advertising Consumption (2017-2022)

    • 7.7 South Korea Programmatic Advertising Consumption (2017-2022)

    8 Region and Country-wise Programmatic Advertising Market Analysis and Outlook to 2028

    • 8.1 Global Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.2 United States Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.3 Europe Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.4 China Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.5 Japan Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.6 India Programmatic Advertising Consumption Forecast (2022-2028)

    • 8.7 South Korea Programmatic Advertising Consumption Forecast (2022-2028)

    9 Global Programmatic Advertising Market Outlook by Types and Applications to 2022

    • 9.1 Global Programmatic Advertising Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Desktop Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Mobile Consumption and Growth Rate (2017-2022)

    • 9.2 Global Programmatic Advertising Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Education Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Travel Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Finance Consumption and Growth Rate (2017-2022)

      • 9.2.4 Global Retail Consumption and Growth Rate (2017-2022)

      • 9.2.5 Global Media and Entertainment Consumption and Growth Rate (2017-2022)

    10 Global Programmatic Advertising Market Outlook by Types and Applications to 2028

    • 10.1 Global Programmatic Advertising Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Desktop Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Mobile Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Programmatic Advertising Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Education Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Travel Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Finance Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.4 Global Retail Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.5 Global Media and Entertainment Consumption Forecast and Growth Rate (2022-2028)

    11 Global Programmatic Advertising Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Programmatic Advertising Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Programmatic Advertising Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Programmatic Advertising Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Programmatic Advertising Market Competitive Analysis

    • 14.1 Think with Google

      • 14.1.1 Think with Google Company Details

      • 14.1.2 Think with Google Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Think with Google Programmatic Advertising Product and Service

    • 14.2 DataXu

      • 14.2.1 DataXu Company Details

      • 14.2.2 DataXu Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 DataXu Programmatic Advertising Product and Service

    • 14.3 Outbrain

      • 14.3.1 Outbrain Company Details

      • 14.3.2 Outbrain Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Outbrain Programmatic Advertising Product and Service

    • 14.4 Choozle

      • 14.4.1 Choozle Company Details

      • 14.4.2 Choozle Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Choozle Programmatic Advertising Product and Service

    • 14.5 AdReady

      • 14.5.1 AdReady Company Details

      • 14.5.2 AdReady Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 AdReady Programmatic Advertising Product and Service

    • 14.6 Adroll

      • 14.6.1 Adroll Company Details

      • 14.6.2 Adroll Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Adroll Programmatic Advertising Product and Service

    • 14.7 Adobe Marketing Cloud

      • 14.7.1 Adobe Marketing Cloud Company Details

      • 14.7.2 Adobe Marketing Cloud Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Adobe Marketing Cloud Programmatic Advertising Product and Service

    • 14.8 Rubicon Project

      • 14.8.1 Rubicon Project Company Details

      • 14.8.2 Rubicon Project Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Rubicon Project Programmatic Advertising Product and Service

    • 14.9 Centro, Inc

      • 14.9.1 Centro, Inc Company Details

      • 14.9.2 Centro, Inc Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Centro, Inc Programmatic Advertising Product and Service

    • 14.10 PulsePoint, Inc

      • 14.10.1 PulsePoint, Inc Company Details

      • 14.10.2 PulsePoint, Inc Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 PulsePoint, Inc Programmatic Advertising Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Programmatic Advertising

    • Figure Programmatic Advertising Picture

    • Table Global Programmatic Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Programmatic Advertising Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Programmatic Advertising Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Programmatic Advertising Consumption by Country (2017-2022)

    • Figure United States Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Table Europe Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure China Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure Japan Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure India Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure South Korea Programmatic Advertising Consumption and Growth Rate (2017-2022)

    • Figure Global Programmatic Advertising Consumption Forecast by Country (2022-2028)

    • Figure United States Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Programmatic Advertising Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Desktop Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Consumption and Growth Rate (2017-2022)

    • Figure Global Education Consumption and Growth Rate (2017-2022)

    • Figure Global Travel Consumption and Growth Rate (2017-2022)

    • Figure Global Finance Consumption and Growth Rate (2017-2022)

    • Figure Global Retail Consumption and Growth Rate (2017-2022)

    • Figure Global Media and Entertainment Consumption and Growth Rate (2017-2022)

    • Figure Global Desktop Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Mobile Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Education Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Travel Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Finance Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Retail Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Media and Entertainment Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Programmatic Advertising Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Programmatic Advertising Export by Region (Top 5 Countries) (2017-2028)

    • Table Think with Google (Foundation Year, Company Profile and etc.)

    • Table Think with Google Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Think with Google Programmatic Advertising Product and Service

    • Table DataXu (Foundation Year, Company Profile and etc.)

    • Table DataXu Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table DataXu Programmatic Advertising Product and Service

    • Table Outbrain (Foundation Year, Company Profile and etc.)

    • Table Outbrain Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Outbrain Programmatic Advertising Product and Service

    • Table Choozle (Foundation Year, Company Profile and etc.)

    • Table Choozle Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Choozle Programmatic Advertising Product and Service

    • Table AdReady (Foundation Year, Company Profile and etc.)

    • Table AdReady Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table AdReady Programmatic Advertising Product and Service

    • Table Adroll (Foundation Year, Company Profile and etc.)

    • Table Adroll Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adroll Programmatic Advertising Product and Service

    • Table Adobe Marketing Cloud (Foundation Year, Company Profile and etc.)

    • Table Adobe Marketing Cloud Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adobe Marketing Cloud Programmatic Advertising Product and Service

    • Table Rubicon Project (Foundation Year, Company Profile and etc.)

    • Table Rubicon Project Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Rubicon Project Programmatic Advertising Product and Service

    • Table Centro, Inc (Foundation Year, Company Profile and etc.)

    • Table Centro, Inc Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table Centro, Inc Programmatic Advertising Product and Service

    • Table PulsePoint, Inc (Foundation Year, Company Profile and etc.)

    • Table PulsePoint, Inc Programmatic Advertising Sales, Price, Value and Gross Profit (2017-2022)

    • Table PulsePoint, Inc Programmatic Advertising Product and Service


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