Mobile Marketing Market Report

Global and Region Mobile Marketing Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Jul 30, 2022
  • PAGES：195
  • REPORT CODE：GMM917016
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Mobile marketing is a multi-channel digital promotional campaign designed to reach targeted audiences through email, SMS and MMS, social media, smart cell phone, and mobile devices like tablets.

    The report presented by Global Market Monitor provides a detailed analysis of the various factors driving the growth of the global Mobile Marketing market. The report provides a comprehensive assessment of the various factors affecting the Mobile Marketing market and provides space for strategic planning. According to studies conducted by the Global System for Mobile Communications Association (GSMA), by the end of 2025, around 75% of mobile subscribers will use smart cell phone. The rapid spread of smart cell phone and tablet PCs and strong Internet penetration rates in developing countries such as China and India will greatly boost the market. Additionally, Rising adoption of geofencing across various industries is expected to significantly drive the mobile marketing market. The increasing use of ad blockers to avoid unwanted ads, however, will be a key factor in limiting market growth. The global mobile marketing market size is expected to grow at a compound annual growth rate (CAGR) of 22.7% from 2020 to 2026.

    The report details the trend, potential and market size of Mobile Marketing market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Mobile Marketingmarket, defines the market attractiveness level of Mobile Marketing market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Mobile Marketing industry, describes the types of Mobile Marketing market, the applications of major players and the market size, and deeply analyzes the current situation of the global Mobile Marketing market and the development prospects and opportunities of Mobile Marketing industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Mobile Marketing market in Chapter 13.

    By Player:

    • Oracle Corp

    • Marketo (Adobe Inc)

    • Salesforcecom Inc

    • IBM Corporation

    • Chartboost Inc

    • InMobi

    • SAS Institute Inc

    • Millennial Media

    • Alphabet Inc (Google)

    • Flurry Inc

    • Amobee Inc (Singapore Telecommunications Ltd)

    By Type:

    • SMS

    • MMS

    • Push Notifications

    • Mobile Emails

    By End-User:

    • Financial Services

    • Communication

    • Media

    • Medical Authorities

    • Government

    • Other

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Mobile Marketing Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Mobile Marketing Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Mobile Marketing Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Mobile Marketing Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Mobile Marketing Market Analysis and Outlook to 2022

    • 7.1 Global Mobile Marketing Consumption (2017-2022)

    • 7.2 United States Mobile Marketing Consumption (2017-2022)

    • 7.3 Europe Mobile Marketing Consumption (2017-2022)

    • 7.4 China Mobile Marketing Consumption (2017-2022)

    • 7.5 Japan Mobile Marketing Consumption (2017-2022)

    • 7.6 India Mobile Marketing Consumption (2017-2022)

    • 7.7 South Korea Mobile Marketing Consumption (2017-2022)

    8 Region and Country-wise Mobile Marketing Market Analysis and Outlook to 2028

    • 8.1 Global Mobile Marketing Consumption Forecast (2022-2028)

    • 8.2 United States Mobile Marketing Consumption Forecast (2022-2028)

    • 8.3 Europe Mobile Marketing Consumption Forecast (2022-2028)

    • 8.4 China Mobile Marketing Consumption Forecast (2022-2028)

    • 8.5 Japan Mobile Marketing Consumption Forecast (2022-2028)

    • 8.6 India Mobile Marketing Consumption Forecast (2022-2028)

    • 8.7 South Korea Mobile Marketing Consumption Forecast (2022-2028)

    9 Global Mobile Marketing Market Outlook by Types and Applications to 2022

    • 9.1 Global Mobile Marketing Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global SMS Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global MMS Consumption and Growth Rate (2017-2022)

      • 9.1.3 Global Push Notifications Consumption and Growth Rate (2017-2022)

      • 9.1.4 Global Mobile Emails Consumption and Growth Rate (2017-2022)

    • 9.2 Global Mobile Marketing Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Financial Services Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Communication Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Media Consumption and Growth Rate (2017-2022)

      • 9.2.4 Global Medical Authorities Consumption and Growth Rate (2017-2022)

      • 9.2.5 Global Government Consumption and Growth Rate (2017-2022)

      • 9.2.6 Global Other Consumption and Growth Rate (2017-2022)

    10 Global Mobile Marketing Market Outlook by Types and Applications to 2028

    • 10.1 Global Mobile Marketing Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global SMS Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global MMS Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.3 Global Push Notifications Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.4 Global Mobile Emails Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Mobile Marketing Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Financial Services Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Communication Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Media Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.4 Global Medical Authorities Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.5 Global Government Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.6 Global Other Consumption Forecast and Growth Rate (2022-2028)

    11 Global Mobile Marketing Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Mobile Marketing Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Mobile Marketing Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Mobile Marketing Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Mobile Marketing Market Competitive Analysis

    • 14.1 Oracle Corp

      • 14.1.1 Oracle Corp Company Details

      • 14.1.2 Oracle Corp Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Oracle Corp Mobile Marketing Product and Service

    • 14.2 Marketo (Adobe Inc)

      • 14.2.1 Marketo (Adobe Inc) Company Details

      • 14.2.2 Marketo (Adobe Inc) Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Marketo (Adobe Inc) Mobile Marketing Product and Service

    • 14.3 Salesforcecom Inc

      • 14.3.1 Salesforcecom Inc Company Details

      • 14.3.2 Salesforcecom Inc Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Salesforcecom Inc Mobile Marketing Product and Service

    • 14.4 IBM Corporation

      • 14.4.1 IBM Corporation Company Details

      • 14.4.2 IBM Corporation Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 IBM Corporation Mobile Marketing Product and Service

    • 14.5 Chartboost Inc

      • 14.5.1 Chartboost Inc Company Details

      • 14.5.2 Chartboost Inc Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 Chartboost Inc Mobile Marketing Product and Service

    • 14.6 InMobi

      • 14.6.1 InMobi Company Details

      • 14.6.2 InMobi Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 InMobi Mobile Marketing Product and Service

    • 14.7 SAS Institute Inc

      • 14.7.1 SAS Institute Inc Company Details

      • 14.7.2 SAS Institute Inc Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 SAS Institute Inc Mobile Marketing Product and Service

    • 14.8 Millennial Media

      • 14.8.1 Millennial Media Company Details

      • 14.8.2 Millennial Media Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Millennial Media Mobile Marketing Product and Service

    • 14.9 Alphabet Inc (Google)

      • 14.9.1 Alphabet Inc (Google) Company Details

      • 14.9.2 Alphabet Inc (Google) Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Alphabet Inc (Google) Mobile Marketing Product and Service

    • 14.10 Flurry Inc

      • 14.10.1 Flurry Inc Company Details

      • 14.10.2 Flurry Inc Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Flurry Inc Mobile Marketing Product and Service

    • 14.11 Amobee Inc (Singapore Telecommunications Ltd)

      • 14.11.1 Amobee Inc (Singapore Telecommunications Ltd) Company Details

      • 14.11.2 Amobee Inc (Singapore Telecommunications Ltd) Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 Amobee Inc (Singapore Telecommunications Ltd) Mobile Marketing Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Mobile Marketing

    • Figure Mobile Marketing Picture

    • Table Global Mobile Marketing Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Mobile Marketing Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Mobile Marketing Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Mobile Marketing Consumption by Country (2017-2022)

    • Figure United States Mobile Marketing Consumption and Growth Rate (2017-2022)

    • Table Europe Mobile Marketing Consumption and Growth Rate (2017-2022)

    • Figure China Mobile Marketing Consumption and Growth Rate (2017-2022)

    • Figure Japan Mobile Marketing Consumption and Growth Rate (2017-2022)

    • Figure India Mobile Marketing Consumption and Growth Rate (2017-2022)

    • Figure South Korea Mobile Marketing Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Marketing Consumption Forecast by Country (2022-2028)

    • Figure United States Mobile Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Mobile Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Mobile Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Mobile Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Mobile Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Mobile Marketing Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global SMS Consumption and Growth Rate (2017-2022)

    • Figure Global MMS Consumption and Growth Rate (2017-2022)

    • Figure Global Push Notifications Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Emails Consumption and Growth Rate (2017-2022)

    • Figure Global Financial Services Consumption and Growth Rate (2017-2022)

    • Figure Global Communication Consumption and Growth Rate (2017-2022)

    • Figure Global Media Consumption and Growth Rate (2017-2022)

    • Figure Global Medical Authorities Consumption and Growth Rate (2017-2022)

    • Figure Global Government Consumption and Growth Rate (2017-2022)

    • Figure Global Other Consumption and Growth Rate (2017-2022)

    • Figure Global SMS Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global MMS Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Push Notifications Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Mobile Emails Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Financial Services Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Communication Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Media Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Medical Authorities Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Government Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Other Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Mobile Marketing Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Mobile Marketing Export by Region (Top 5 Countries) (2017-2028)

    • Table Oracle Corp (Foundation Year, Company Profile and etc.)

    • Table Oracle Corp Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table Oracle Corp Mobile Marketing Product and Service

    • Table Marketo (Adobe Inc) (Foundation Year, Company Profile and etc.)

    • Table Marketo (Adobe Inc) Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table Marketo (Adobe Inc) Mobile Marketing Product and Service

    • Table Salesforcecom Inc (Foundation Year, Company Profile and etc.)

    • Table Salesforcecom Inc Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table Salesforcecom Inc Mobile Marketing Product and Service

    • Table IBM Corporation (Foundation Year, Company Profile and etc.)

    • Table IBM Corporation Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table IBM Corporation Mobile Marketing Product and Service

    • Table Chartboost Inc (Foundation Year, Company Profile and etc.)

    • Table Chartboost Inc Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table Chartboost Inc Mobile Marketing Product and Service

    • Table InMobi (Foundation Year, Company Profile and etc.)

    • Table InMobi Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table InMobi Mobile Marketing Product and Service

    • Table SAS Institute Inc (Foundation Year, Company Profile and etc.)

    • Table SAS Institute Inc Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table SAS Institute Inc Mobile Marketing Product and Service

    • Table Millennial Media (Foundation Year, Company Profile and etc.)

    • Table Millennial Media Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table Millennial Media Mobile Marketing Product and Service

    • Table Alphabet Inc (Google) (Foundation Year, Company Profile and etc.)

    • Table Alphabet Inc (Google) Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table Alphabet Inc (Google) Mobile Marketing Product and Service

    • Table Flurry Inc (Foundation Year, Company Profile and etc.)

    • Table Flurry Inc Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table Flurry Inc Mobile Marketing Product and Service

    • Table Amobee Inc (Singapore Telecommunications Ltd) (Foundation Year, Company Profile and etc.)

    • Table Amobee Inc (Singapore Telecommunications Ltd) Mobile Marketing Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amobee Inc (Singapore Telecommunications Ltd) Mobile Marketing Product and Service


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