DSP (Demand-Side Platform) Market Report

Global and Region DSP (Demand-Side Platform) Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Jul 29, 2022
  • PAGES：159
  • REPORT CODE：GMM883183
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

    RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies. From the view of region, the United States has about 38% market share in the world in 2019. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions.

    The report details the trend, potential and market size of DSP (Demand-Side Platform) market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of DSP (Demand-Side Platform)market, defines the market attractiveness level of DSP (Demand-Side Platform) market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of DSP (Demand-Side Platform) industry, describes the types of DSP (Demand-Side Platform) market, the applications of major players and the market size, and deeply analyzes the current situation of the global DSP (Demand-Side Platform) market and the development prospects and opportunities of DSP (Demand-Side Platform) industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global DSP (Demand-Side Platform) market in Chapter 13.

    By Player:

    • Sizmek

    • Criteo

    • Adobe

    • AdForm

    • Amazon (AAP)

    • Centro Inc

    • Dataxu

    • Trade Desk

    • SocioMatic

    • Double Click

    • Appnexus

    • Mediamath

    • Oath Inc

    • Amobee

    • Tubemogul

    • Facebook Ads Manager

    By Type:

    • RTB (Real Time Bidding)

    • PPB (Programmatic Premium Buying)

    By End-User:

    • Retail

    • Automotive

    • Financial

    • Telecom

    • Others

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 DSP (Demand-Side Platform) Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 DSP (Demand-Side Platform) Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 DSP (Demand-Side Platform) Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 DSP (Demand-Side Platform) Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise DSP (Demand-Side Platform) Market Analysis and Outlook to 2022

    • 7.1 Global DSP (Demand-Side Platform) Consumption (2017-2022)

    • 7.2 United States DSP (Demand-Side Platform) Consumption (2017-2022)

    • 7.3 Europe DSP (Demand-Side Platform) Consumption (2017-2022)

    • 7.4 China DSP (Demand-Side Platform) Consumption (2017-2022)

    • 7.5 Japan DSP (Demand-Side Platform) Consumption (2017-2022)

    • 7.6 India DSP (Demand-Side Platform) Consumption (2017-2022)

    • 7.7 South Korea DSP (Demand-Side Platform) Consumption (2017-2022)

    8 Region and Country-wise DSP (Demand-Side Platform) Market Analysis and Outlook to 2028

    • 8.1 Global DSP (Demand-Side Platform) Consumption Forecast (2022-2028)

    • 8.2 United States DSP (Demand-Side Platform) Consumption Forecast (2022-2028)

    • 8.3 Europe DSP (Demand-Side Platform) Consumption Forecast (2022-2028)

    • 8.4 China DSP (Demand-Side Platform) Consumption Forecast (2022-2028)

    • 8.5 Japan DSP (Demand-Side Platform) Consumption Forecast (2022-2028)

    • 8.6 India DSP (Demand-Side Platform) Consumption Forecast (2022-2028)

    • 8.7 South Korea DSP (Demand-Side Platform) Consumption Forecast (2022-2028)

    9 Global DSP (Demand-Side Platform) Market Outlook by Types and Applications to 2022

    • 9.1 Global DSP (Demand-Side Platform) Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global RTB (Real Time Bidding) Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global PPB (Programmatic Premium Buying) Consumption and Growth Rate (2017-2022)

    • 9.2 Global DSP (Demand-Side Platform) Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Retail Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Automotive Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Financial Consumption and Growth Rate (2017-2022)

      • 9.2.4 Global Telecom Consumption and Growth Rate (2017-2022)

      • 9.2.5 Global Others Consumption and Growth Rate (2017-2022)

    10 Global DSP (Demand-Side Platform) Market Outlook by Types and Applications to 2028

    • 10.1 Global DSP (Demand-Side Platform) Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global RTB (Real Time Bidding) Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global PPB (Programmatic Premium Buying) Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global DSP (Demand-Side Platform) Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Retail Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Automotive Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Financial Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.4 Global Telecom Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.5 Global Others Consumption Forecast and Growth Rate (2022-2028)

    11 Global DSP (Demand-Side Platform) Import and Export Analysis (Top 5 Countries)

    • 11.1 Global DSP (Demand-Side Platform) Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global DSP (Demand-Side Platform) Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 DSP (Demand-Side Platform) Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global DSP (Demand-Side Platform) Market Competitive Analysis

    • 14.1 Sizmek

      • 14.1.1 Sizmek Company Details

      • 14.1.2 Sizmek DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Sizmek DSP (Demand-Side Platform) Product and Service

    • 14.2 Criteo

      • 14.2.1 Criteo Company Details

      • 14.2.2 Criteo DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Criteo DSP (Demand-Side Platform) Product and Service

    • 14.3 Adobe

      • 14.3.1 Adobe Company Details

      • 14.3.2 Adobe DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Adobe DSP (Demand-Side Platform) Product and Service

    • 14.4 AdForm

      • 14.4.1 AdForm Company Details

      • 14.4.2 AdForm DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 AdForm DSP (Demand-Side Platform) Product and Service

    • 14.5 Amazon (AAP)

      • 14.5.1 Amazon (AAP) Company Details

      • 14.5.2 Amazon (AAP) DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 Amazon (AAP) DSP (Demand-Side Platform) Product and Service

    • 14.6 Centro Inc

      • 14.6.1 Centro Inc Company Details

      • 14.6.2 Centro Inc DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Centro Inc DSP (Demand-Side Platform) Product and Service

    • 14.7 Dataxu

      • 14.7.1 Dataxu Company Details

      • 14.7.2 Dataxu DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Dataxu DSP (Demand-Side Platform) Product and Service

    • 14.8 Trade Desk

      • 14.8.1 Trade Desk Company Details

      • 14.8.2 Trade Desk DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Trade Desk DSP (Demand-Side Platform) Product and Service

    • 14.9 SocioMatic

      • 14.9.1 SocioMatic Company Details

      • 14.9.2 SocioMatic DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 SocioMatic DSP (Demand-Side Platform) Product and Service

    • 14.10 Double Click

      • 14.10.1 Double Click Company Details

      • 14.10.2 Double Click DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Double Click DSP (Demand-Side Platform) Product and Service

    • 14.11 Appnexus

      • 14.11.1 Appnexus Company Details

      • 14.11.2 Appnexus DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 Appnexus DSP (Demand-Side Platform) Product and Service

    • 14.12 Mediamath

      • 14.12.1 Mediamath Company Details

      • 14.12.2 Mediamath DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 Mediamath DSP (Demand-Side Platform) Product and Service

    • 14.13 Oath Inc

      • 14.13.1 Oath Inc Company Details

      • 14.13.2 Oath Inc DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 Oath Inc DSP (Demand-Side Platform) Product and Service

    • 14.14 Amobee

      • 14.14.1 Amobee Company Details

      • 14.14.2 Amobee DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 Amobee DSP (Demand-Side Platform) Product and Service

    • 14.15 Tubemogul

      • 14.15.1 Tubemogul Company Details

      • 14.15.2 Tubemogul DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.15.3 Tubemogul DSP (Demand-Side Platform) Product and Service

    • 14.16 Facebook Ads Manager

      • 14.16.1 Facebook Ads Manager Company Details

      • 14.16.2 Facebook Ads Manager DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.16.3 Facebook Ads Manager DSP (Demand-Side Platform) Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of DSP (Demand-Side Platform)

    • Figure DSP (Demand-Side Platform) Picture

    • Table Global DSP (Demand-Side Platform) Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global DSP (Demand-Side Platform) Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global DSP (Demand-Side Platform) Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global DSP (Demand-Side Platform) Consumption by Country (2017-2022)

    • Figure United States DSP (Demand-Side Platform) Consumption and Growth Rate (2017-2022)

    • Table Europe DSP (Demand-Side Platform) Consumption and Growth Rate (2017-2022)

    • Figure China DSP (Demand-Side Platform) Consumption and Growth Rate (2017-2022)

    • Figure Japan DSP (Demand-Side Platform) Consumption and Growth Rate (2017-2022)

    • Figure India DSP (Demand-Side Platform) Consumption and Growth Rate (2017-2022)

    • Figure South Korea DSP (Demand-Side Platform) Consumption and Growth Rate (2017-2022)

    • Figure Global DSP (Demand-Side Platform) Consumption Forecast by Country (2022-2028)

    • Figure United States DSP (Demand-Side Platform) Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe DSP (Demand-Side Platform) Consumption Forecast and Growth Rate (2022-2028)

    • Figure China DSP (Demand-Side Platform) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan DSP (Demand-Side Platform) Consumption Forecast and Growth Rate (2022-2028)

    • Figure India DSP (Demand-Side Platform) Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea DSP (Demand-Side Platform) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global RTB (Real Time Bidding) Consumption and Growth Rate (2017-2022)

    • Figure Global PPB (Programmatic Premium Buying) Consumption and Growth Rate (2017-2022)

    • Figure Global Retail Consumption and Growth Rate (2017-2022)

    • Figure Global Automotive Consumption and Growth Rate (2017-2022)

    • Figure Global Financial Consumption and Growth Rate (2017-2022)

    • Figure Global Telecom Consumption and Growth Rate (2017-2022)

    • Figure Global Others Consumption and Growth Rate (2017-2022)

    • Figure Global RTB (Real Time Bidding) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global PPB (Programmatic Premium Buying) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Retail Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Automotive Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Financial Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Telecom Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Others Consumption Forecast and Growth Rate (2022-2028)

    • Table Global DSP (Demand-Side Platform) Import by Region (Top 5 Countries) (2017-2028)

    • Table Global DSP (Demand-Side Platform) Export by Region (Top 5 Countries) (2017-2028)

    • Table Sizmek (Foundation Year, Company Profile and etc.)

    • Table Sizmek DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Sizmek DSP (Demand-Side Platform) Product and Service

    • Table Criteo (Foundation Year, Company Profile and etc.)

    • Table Criteo DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Criteo DSP (Demand-Side Platform) Product and Service

    • Table Adobe (Foundation Year, Company Profile and etc.)

    • Table Adobe DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adobe DSP (Demand-Side Platform) Product and Service

    • Table AdForm (Foundation Year, Company Profile and etc.)

    • Table AdForm DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table AdForm DSP (Demand-Side Platform) Product and Service

    • Table Amazon (AAP) (Foundation Year, Company Profile and etc.)

    • Table Amazon (AAP) DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amazon (AAP) DSP (Demand-Side Platform) Product and Service

    • Table Centro Inc (Foundation Year, Company Profile and etc.)

    • Table Centro Inc DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Centro Inc DSP (Demand-Side Platform) Product and Service

    • Table Dataxu (Foundation Year, Company Profile and etc.)

    • Table Dataxu DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Dataxu DSP (Demand-Side Platform) Product and Service

    • Table Trade Desk (Foundation Year, Company Profile and etc.)

    • Table Trade Desk DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Trade Desk DSP (Demand-Side Platform) Product and Service

    • Table SocioMatic (Foundation Year, Company Profile and etc.)

    • Table SocioMatic DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table SocioMatic DSP (Demand-Side Platform) Product and Service

    • Table Double Click (Foundation Year, Company Profile and etc.)

    • Table Double Click DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Double Click DSP (Demand-Side Platform) Product and Service

    • Table Appnexus (Foundation Year, Company Profile and etc.)

    • Table Appnexus DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Appnexus DSP (Demand-Side Platform) Product and Service

    • Table Mediamath (Foundation Year, Company Profile and etc.)

    • Table Mediamath DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Mediamath DSP (Demand-Side Platform) Product and Service

    • Table Oath Inc (Foundation Year, Company Profile and etc.)

    • Table Oath Inc DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Oath Inc DSP (Demand-Side Platform) Product and Service

    • Table Amobee (Foundation Year, Company Profile and etc.)

    • Table Amobee DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amobee DSP (Demand-Side Platform) Product and Service

    • Table Tubemogul (Foundation Year, Company Profile and etc.)

    • Table Tubemogul DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Tubemogul DSP (Demand-Side Platform) Product and Service

    • Table Facebook Ads Manager (Foundation Year, Company Profile and etc.)

    • Table Facebook Ads Manager DSP (Demand-Side Platform) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Facebook Ads Manager DSP (Demand-Side Platform) Product and Service


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