Marketing Automation Software Market - Global Professional Analysis and Forecast to 2026

  • REPORT SUMMARY
  • TABLE OF CONTENTS
  • The worldwide Marketing Automation Software market was valued at XX.0 Million US$ in 2018 and is projected to reach XX.0 Million US$ by 2026, at a CAGR (Compound Annual Growth Rate) of 20.8% during the forecast period.

    This report presents the market size and development trends by detailing the Marketing Automation Software market revenue, market share and growth rate from 2015-2026, and it gives a thorough analysis by various product types, applications, regions, and main participants. The market conditions (2015-2019), corporate competition pattern, corporate SWOT analysis are elaborated, and other qualitative analyses like market dynamics, market penetration, market business environment analyses, the regional regulatory scenario in the Marketing Automation Software market will be shown in this report. In short, this report will comprehensively reveal the characteristics of Marketing Automation Software industry and will help you to build a panoramic view of the industrial development.

    Marketing Automation Software Market, By Type:

    • Campaign Management

    • Email Marketing

    • Mobile Application

    • Inbound Marketing

    • Lead Nurturing and Lead Scoring

    • Reporting and Analytics

    • Social Media Marketing

    • Others

    Marketing Automation Software Market, By Application:

    • Large Enterprises

    • Small and Mid-sized Enterprises (SMEs)

    Some of the leading players are as follows:

    • LeadSquared

    • IBM

    • Aprimo

    • Cognizant

    • IContact

    • SAS Institute

    • SALESmanago

    • Oracle

    • MarcomCentral

    • Marketo

    • SAP

    • Infusionsoft

    • GreenRope

    • SharpSpring

    • Act-On Software

    • Salesfusion

    • Adobe Systems

    • Hatchbuck

    • ETrigue

    • HubSpot

    • Salesforce

    Geographically, Major regions are analyzed in details are as follows:

    • North America

    • Europe

    • Asia Pacific

    • Latin America

    • Middle East & Africa

  • Table of Contents

    1 Methodology and Scope

    • 1.1 Market Segmentation & Scope

      • 1.1.1 Technology Type

      • 1.1.2 Product

      • 1.1.3 Application

      • 1.1.4 Regional scope

      • 1.1.5 Estimates and forecast timeline

    • 1.2 Research Methodology

    • 1.3 Information Procurement

      • 1.3.1 Purchased database

      • 1.3.2 Internal database

      • 1.3.3 Secondary sources

      • 1.3.4 Primary research

      • 1.3.5 Details of primary research

    • 1.4 Information or Data Analysis

      • 1.4.1 Data analysis models

    • 1.5 Market Formulation & Validation

    • 1.6 Model Details

      • 1.6.1 Commodity flow analysis

      • 1.6.2 Volume price analysis

    • 1.7 List of Secondary Sources

    • 1.8 List of Abbreviations

    2 Executive Summary

    • 2.1 Market Outlook

    • 2.2 Segment Outlook

    3 Market Variables, Trends, & Scope

    • 3.1 Market Lineage Outlook

    • 3.1.1 Parent market outlook

      • 3.1.2 Ancillary market outlook

    • 3.2 Market Segmentation

      • 3.2.1 Analysis

    • 3.3 Market Dynamics

      • 3.3.1 Market driver analysis

      • 3.3.2 Market restraint analysis

      • 3.3.3 Industry opportunities

    • 3.4 Penetration & Growth Prospect Mapping

      • 3.4.1 Penetration & growth prospect mapping analysis

    • 3.5 Business Environment Analysis Tools

      • 3.5.1 Porter's five forces analysis

      • 3.5.2 PESTLE analysis

      • 3.5.3 Major deals & strategic alliances analysis

    4 Marketing Automation Software Market: Technology Type Analysis

    • 4.1 Marketing Automation Software Technology Type Market Share Analysis, 2018 & 2026

    • 4.2 Marketing Automation Software Technology Type Market: Segment Dashboard

    • 4.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Technology Type Segment

      • 4.3.1 Campaign Management

      • 4.3.2 Email Marketing

      • 4.3.3 Mobile Application

      • 4.3.4 Inbound Marketing

      • 4.3.5 Lead Nurturing and Lead Scoring

      • 4.3.6 Reporting and Analytics

      • 4.3.7 Social Media Marketing

      • 4.3.8 Others

    5 Marketing Automation Software Market: Product Analysis

    • 5.1 Marketing Automation Software Product Market Share Analysis, 2018 & 2026

    • 5.2 Marketing Automation Software Product Market: Segment Dashboard

    • 5.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Product Segment

    6 Marketing Automation Software Market: Application Analysis

    • 6.1 Marketing Automation Software Application Market Share Analysis, 2018 & 2026

    • 6.2 Marketing Automation Software Application Market: Segment Dashboard

    • 6.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Application Segment

      • 6.3.1 Large Enterprises

      • 6.3.2 Small and Mid-sized Enterprises (SMEs)

    7 Marketing Automation Software Market: Regional Analysis

    • 7.1 Marketing Automation Software Regional Market Share Analysis, 2018 & 2026

    • 7.2 Marketing Automation Software Regional Market: Segment Dashboard

    • 7.3 Regional Market Snapshot (Market Size, CAGR, Top Countries)

    • 7.4 List of Players at Regional Level

      • 7.4.1 North America

      • 7.4.2 Europe

      • 7.4.3 Asia Pacific

    • 7.5 SWOT Analysis, by Factor (Political & Legal, Economic and Technological)

      • 7.5.1 North America

      • 7.5.2 Europe

      • 7.5.3 Asia Pacific

      • 7.5.4 Latin America

      • 7.5.5 MEA

    • 7.6 Market Size & Forecasts, and Trend Analysis, 2015 to 2026

      • 7.6.1 North America

      • 7.6.2 Europe

      • 7.6.3 Asia Pacific

      • 7.6.4 Latin America

      • 7.6.5 Middle East & Africa

    8 Competitive Analysis

    • 8.1 Recent Developments & Impact Analysis, by Key Market Participants

    • 8.2 Strategic Framework/Competition Categorization (Key innovators, Market leaders, Emerging players)

    • 8.3 Vendor Landscape

      • 8.3.1 Company market position analysis (Geographic presence, service portfolio, strategic initiatives)

    9 Company Profiles

    • 9.1 LeadSquared

      • 9.1.1 LeadSquared Company overview

      • 9.1.2 Financial performance

      • 9.1.3 Product benchmarking

      • 9.1.4 Strategic initiatives

      • 9.1.5 SWOT analysis

    • 9.2 IBM

      • 9.2.1 IBM Company overview

      • 9.2.2 Financial performance

      • 9.2.3 Product benchmarking

      • 9.2.4 Strategic initiatives

      • 9.2.5 SWOT analysis

    • 9.3 Aprimo

      • 9.3.1 Aprimo Company overview

      • 9.3.2 Financial performance

      • 9.3.3 Product benchmarking

      • 9.3.4 Strategic initiatives

      • 9.3.5 SWOT analysis

    • 9.4 Cognizant

      • 9.4.1 Cognizant Company overview

      • 9.4.2 Financial performance

      • 9.4.3 Product benchmarking

      • 9.4.4 Strategic initiatives

      • 9.4.5 SWOT analysis

    • 9.5 IContact

      • 9.5.1 IContact Company overview

      • 9.5.2 Financial performance

      • 9.5.3 Product benchmarking

      • 9.5.4 Strategic initiatives

      • 9.5.5 SWOT analysis

    • 9.6 SAS Institute

      • 9.6.1 SAS Institute Company overview

      • 9.6.2 Financial performance

      • 9.6.3 Product benchmarking

      • 9.6.4 Strategic initiatives

      • 9.6.5 SWOT analysis

    • 9.7 SALESmanago

      • 9.7.1 SALESmanago Company overview

      • 9.7.2 Financial performance

      • 9.7.3 Product benchmarking

      • 9.7.4 Strategic initiatives

      • 9.7.5 SWOT analysis

    • 9.8 Oracle

      • 9.8.1 Oracle Company overview

      • 9.8.2 Financial performance

      • 9.8.3 Product benchmarking

      • 9.8.4 Strategic initiatives

      • 9.8.5 SWOT analysis

    • 9.9 MarcomCentral

      • 9.9.1 MarcomCentral Company overview

      • 9.9.2 Financial performance

      • 9.9.3 Product benchmarking

      • 9.9.4 Strategic initiatives

      • 9.9.5 SWOT analysis

    • 9.10 Marketo

      • 9.10.1 Marketo Company overview

      • 9.10.2 Financial performance

      • 9.10.3 Product benchmarking

      • 9.10.4 Strategic initiatives

      • 9.10.5 SWOT analysis

    • 9.11 SAP

      • 9.11.1 SAP Company overview

      • 9.11.2 Financial performance

      • 9.11.3 Product benchmarking

      • 9.11.4 Strategic initiatives

      • 9.11.5 SWOT analysis

    • 9.12 Infusionsoft

      • 9.12.1 Infusionsoft Company overview

      • 9.12.2 Financial performance

      • 9.12.3 Product benchmarking

      • 9.12.4 Strategic initiatives

      • 9.12.5 SWOT analysis

    • 9.13 GreenRope

      • 9.13.1 GreenRope Company overview

      • 9.13.2 Financial performance

      • 9.13.3 Product benchmarking

      • 9.13.4 Strategic initiatives

      • 9.13.5 SWOT analysis

    • 9.14 SharpSpring

      • 9.14.1 SharpSpring Company overview

      • 9.14.2 Financial performance

      • 9.14.3 Product benchmarking

      • 9.14.4 Strategic initiatives

      • 9.14.5 SWOT analysis

    • 9.15 Act-On Software

      • 9.15.1 Act-On Software Company overview

      • 9.15.2 Financial performance

      • 9.15.3 Product benchmarking

      • 9.15.4 Strategic initiatives

      • 9.15.5 SWOT analysis

    • 9.16 Salesfusion

      • 9.16.1 Salesfusion Company overview

      • 9.16.2 Financial performance

      • 9.16.3 Product benchmarking

      • 9.16.4 Strategic initiatives

      • 9.16.5 SWOT analysis

    • 9.17 Adobe Systems

      • 9.17.1 Adobe Systems Company overview

      • 9.17.2 Financial performance

      • 9.17.3 Product benchmarking

      • 9.17.4 Strategic initiatives

      • 9.17.5 SWOT analysis

    • 9.18 Hatchbuck

      • 9.18.1 Hatchbuck Company overview

      • 9.18.2 Financial performance

      • 9.18.3 Product benchmarking

      • 9.18.4 Strategic initiatives

      • 9.18.5 SWOT analysis

    • 9.19 ETrigue

      • 9.19.1 ETrigue Company overview

      • 9.19.2 Financial performance

      • 9.19.3 Product benchmarking

      • 9.19.4 Strategic initiatives

      • 9.19.5 SWOT analysis

    • 9.20 HubSpot

      • 9.20.1 HubSpot Company overview

      • 9.20.2 Financial performance

      • 9.20.3 Product benchmarking

      • 9.20.4 Strategic initiatives

      • 9.20.5 SWOT analysis

    • 9.21 Salesforce

      • 9.21.1 Salesforce Company overview

      • 9.21.2 Financial performance

      • 9.21.3 Product benchmarking

      • 9.21.4 Strategic initiatives

      • 9.21.5 SWOT analysis

     

    The List of Tables and Figures (Totals 63 Figures and 128 Tables)

    • Figure Campaign Management Marketing Automation Software market, 2015 - 2026 (USD Million)

    • Figure Email Marketing Marketing Automation Software market, 2015 - 2026 (USD Million)

    • Figure Mobile Application Marketing Automation Software market, 2015 - 2026 (USD Million)

    • Figure Inbound Marketing Marketing Automation Software market, 2015 - 2026 (USD Million)

    • Figure Lead Nurturing and Lead Scoring Marketing Automation Software market, 2015 - 2026 (USD Million)

    • Figure Reporting and Analytics Marketing Automation Software market, 2015 - 2026 (USD Million)

    • Figure Social Media Marketing Marketing Automation Software market, 2015 - 2026 (USD Million)

    • Figure Others Marketing Automation Software market, 2015 - 2026 (USD Million)

    • Figure Large Enterprises market, 2015 - 2026 (USD Million)

    • Figure Small and Mid-sized Enterprises (SMEs) market, 2015 - 2026 (USD Million)

    • Table List of players in North America

    • Table List of players in Europe

    • Table List of players in Asia Pacific

    • Table SWOT analysis

    • Table North America Marketing Automation Software market, by country, 2015 - 2026 (USD Million)

    • Table North America Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table North America Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table North America Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table U.S. Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table U.S. Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table U.S. Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Canada Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Canada Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Canada Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Europe Marketing Automation Software market, by country, 2015 - 2026 (USD Million)

    • Table Europe Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Europe Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Europe Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table U.K. Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table U.K. Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table U.K. Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Germany Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Germany Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Germany Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table France Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table France Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table France Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Italy Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Italy Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Italy Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Spain Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Spain Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Spain Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Asia Pacific Marketing Automation Software market, by country, 2015 - 2026 (USD Million)

    • Table Asia Pacific Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Asia Pacific Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Asia Pacific Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table China Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table China Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table China Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Japan Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Japan Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Japan Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table India Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table India Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table India Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Latin America Marketing Automation Software market, by country, 2015 - 2026 (USD Million)

    • Table Latin America Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Latin America Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Latin America Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Brazil Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Brazil Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Brazil Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Mexico Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Mexico Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Mexico Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Argentina Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Argentina Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Argentina Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table MEA Marketing Automation Software market, by country, 2015 - 2026 (USD Million)

    • Table MEA Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table MEA Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table MEA Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table South Africa Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table South Africa Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table South Africa Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Regulatory scenario

    • Table Nigeria Marketing Automation Software market, by type, 2015 - 2026 (USD Million)

    • Table Nigeria Marketing Automation Software market, by product, 2015 - 2026 (USD Million)

    • Table Nigeria Marketing Automation Software market, by application, 2015 - 2026 (USD Million)

    • Table Recent Developments & Impact Analysis, by Key Market Participants

    • Table Recent Developments & Impact Analysis, by Key Market Participants

    • Table Company market position analysis

    • Table Company Profiles

    • Table LeadSquared Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table IBM Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Aprimo Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Cognizant Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table IContact Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table SAS Institute Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table SALESmanago Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Oracle Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table MarcomCentral Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Marketo Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table SAP Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Infusionsoft Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table GreenRope Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table SharpSpring Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Act-On Software Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Salesfusion Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Adobe Systems Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Hatchbuck Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table ETrigue Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table HubSpot Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

    • Table Company Profiles

    • Table Salesforce Production, Value, Price, Gross Margin 2014-2019

    • Table Product benchmarking

    • Table Strategic initiatives

    • Table SWOT analysis

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