Outdoor Advertising Market Report

China Outdoor Advertising Industry Market Research Report 2023-2029

  • POSTDATE：Oct 16, 2023
  • PAGES：143
  • REPORT CODE：GMM1860967
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Outdoor Advertising industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Admedia

    • Medialease OOH

    • Ocean Outdoor

    • Global Outdoor Media Limited

    • Exterion Media

    • Clear Channel Outdoor

    • JCDecaux

    • NPB Media

    • CBS Outdoor

    • Ströer SE & Co KGaA

    • Clear Channel

    • Movia

    By Type:

    • Billboard

    • Street Furniture/Abri/Bus shelter

    • Info-panel/digital

    • Transit

    By Application:

    • Healthcare

    • Retail

    • Others (Hospitality,E-Commerce, etc)

    • BFSI

    • Real Estate

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Outdoor Advertising Market Overview 2018-2029

    • 1.1 China Outdoor Advertising Industry Development Overview

    • 1.2 China Outdoor Advertising Industry Development History

    • 1.3 China Outdoor Advertising Industry Market Size (2018-2029)

    • 1.4 China Outdoor Advertising Market Analysis by Type from Production Side

      • 1.4.1 China Outdoor Advertising Production Volume, Production Value and Growth Rate of Billboard (2018-2029)

      • 1.4.2 China Outdoor Advertising Production Volume, Production Value and Growth Rate of Street Furniture/Abri/Bus shelter (2018-2029)

      • 1.4.3 China Outdoor Advertising Production Volume, Production Value and Growth Rate of Info-panel/digital (2018-2029)

      • 1.4.4 China Outdoor Advertising Production Volume, Production Value and Growth Rate of Transit (2018-2029)

    • 1.5 China Outdoor Advertising Market Analysis by Application from Consumption End

      • 1.5.1 China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

      • 1.5.2 China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

      • 1.5.3 China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of Others (Hospitality,E-Commerce, etc) (2018-2029)

      • 1.5.4 China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of BFSI (2018-2029)

      • 1.5.5 China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of Real Estate (2018-2029)

    • 1.6 China Outdoor Advertising Market Analysis by Region

      • 1.6.1 North China Outdoor Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Outdoor Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Outdoor Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Outdoor Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Outdoor Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Outdoor Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Outdoor Advertising Market Size and Growth Rate from 2018-2029

    Chapter 2 China Outdoor Advertising Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Outdoor Advertising Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Outdoor Advertising Market Status and Competition Analysis in 2023

      • 2.2.3 China Outdoor Advertising Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Outdoor Advertising Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Outdoor Advertising Industry Development

    Chapter 3 Outdoor AdvertisingIndustry Chain Analysis

    • 3.1 Outdoor Advertising Industry Chain

    • 3.2 Outdoor Advertising Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Outdoor Advertising Market

    • 3.3 Outdoor Advertising Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Outdoor Advertising Market

    Chapter 4 China Outdoor Advertising Market, by Type

    • 4.1 China Outdoor Advertising Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Outdoor Advertising Total Production Volume and Growth Rate from Production Side

    • 4.5 China Outdoor Advertising Production Volume and Growth Rate, by Type

      • 4.5.1 China Outdoor Advertising Production Volume and Growth Rate of Billboard

      • 4.5.2 China Outdoor Advertising Production Volume and Growth Rate of Street Furniture/Abri/Bus shelter

      • 4.5.3 China Outdoor Advertising Production Volume and Growth Rate of Info-panel/digital

      • 4.5.4 China Outdoor Advertising Production Volume and Growth Rate of Transit

    Chapter 5 China Outdoor Advertising Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Outdoor Advertising Total Market Size and Growth Rate from Consumption End

    • 5.5 China Outdoor Advertising Market Size and Growth Rate, by Application

      • 5.5.1 China Outdoor Advertising Market Size and Growth Rate of Healthcare

      • 5.5.2 China Outdoor Advertising Market Size and Growth Rate of Retail

      • 5.5.3 China Outdoor Advertising Market Size and Growth Rate of Others (Hospitality,E-Commerce, etc)

      • 5.5.4 China Outdoor Advertising Market Size and Growth Rate of BFSI

      • 5.5.5 China Outdoor Advertising Market Size and Growth Rate of Real Estate

    Chapter 6 China Outdoor Advertising Market, by Region

    • 6.1 China Outdoor Advertising Production Volume and Production Value, by Region

    • 6.2 China Outdoor Advertising Sales Volume and Sales Value, by Region

    Chapter 7 North China Outdoor Advertising Market Analysis

    • 7.1 North China Outdoor Advertising Market, by Type

    • 7.2 North China Outdoor Advertising Market, by Application

    Chapter 8 Central China Outdoor Advertising Market Analysis

    • 8.1 Central China Outdoor Advertising Market, by Type

    • 8.2 Central China Outdoor Advertising Market, by Application

    Chapter 9 South China Outdoor Advertising Market Analysis

    • 9.1 South China Outdoor Advertising Market, by Type

    • 9.2 South China Outdoor Advertising Market, by Application

    Chapter 10 East China Outdoor Advertising Market Analysis

    • 10.1 East China Outdoor Advertising Market, by Type

    • 10.2 East China Outdoor Advertising Market, by Application

    Chapter 11 Northeast China Outdoor Advertising Market Analysis

    • 11.1 Northeast China Outdoor Advertising Market, by Type

    • 11.2 Northeast China Outdoor Advertising Market, by Application

    Chapter 12 Southwest China Outdoor Advertising Market Analysis

    • 12.1 Southwest China Outdoor Advertising Market, by Type

    • 12.2 Southwest China Outdoor Advertising Market, by Application

    Chapter 13 Northwest China Outdoor Advertising Market Analysis

    • 13.1 Northwest China Outdoor Advertising Market, by Type

    • 13.2 Northwest China Outdoor Advertising Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Admedia

        • 14.1.1 Admedia Company Profile

        • 14.1.2 Admedia Outdoor Advertising Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Medialease OOH

        • 14.2.1 Medialease OOH Company Profile

        • 14.2.2 Medialease OOH Outdoor Advertising Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Ocean Outdoor

        • 14.3.1 Ocean Outdoor Company Profile

        • 14.3.2 Ocean Outdoor Outdoor Advertising Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Global Outdoor Media Limited

        • 14.4.1 Global Outdoor Media Limited Company Profile

        • 14.4.2 Global Outdoor Media Limited Outdoor Advertising Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Exterion Media

        • 14.5.1 Exterion Media Company Profile

        • 14.5.2 Exterion Media Outdoor Advertising Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Clear Channel Outdoor

        • 14.6.1 Clear Channel Outdoor Company Profile

        • 14.6.2 Clear Channel Outdoor Outdoor Advertising Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 JCDecaux

        • 14.7.1 JCDecaux Company Profile

        • 14.7.2 JCDecaux Outdoor Advertising Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 NPB Media

        • 14.8.1 NPB Media Company Profile

        • 14.8.2 NPB Media Outdoor Advertising Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 CBS Outdoor

        • 14.9.1 CBS Outdoor Company Profile

        • 14.9.2 CBS Outdoor Outdoor Advertising Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Ströer SE & Co KGaA

        • 14.10.1 Ströer SE & Co KGaA Company Profile

        • 14.10.2 Ströer SE & Co KGaA Outdoor Advertising Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 Clear Channel

        • 14.11.1 Clear Channel Company Profile

        • 14.11.2 Clear Channel Outdoor Advertising Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Movia

        • 14.12.1 Movia Company Profile

        • 14.12.2 Movia Outdoor Advertising Market Performance

        • 14.12.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Outdoor Advertising Industry Research Conclusions

    • 15.2 Outdoor Advertising Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Outdoor Advertising Industry Market Size (2018-2029)

    • Figure China Outdoor Advertising Production Volume, Production Value and Growth Rate of Billboard (2018-2029)

    • Figure China Outdoor Advertising Production Volume, Production Value and Growth Rate of Street Furniture/Abri/Bus shelter (2018-2029)

    • Figure China Outdoor Advertising Production Volume, Production Value and Growth Rate of Info-panel/digital (2018-2029)

    • Figure China Outdoor Advertising Production Volume, Production Value and Growth Rate of Transit (2018-2029)

    • Figure China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

    • Figure China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of Others (Hospitality,E-Commerce, etc) (2018-2029)

    • Figure China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of BFSI (2018-2029)

    • Figure China Outdoor Advertising Sales Volume, Sales Value and Growth Rate of Real Estate (2018-2029)

    • Figure North China Outdoor Advertising Market Size and Growth Rate from 2018-2029

    • Figure Central China Outdoor Advertising Market Size and Growth Rate from 2018-2029

    • Figure South China Outdoor Advertising Market Size and Growth Rate from 2018-2029

    • Figure East China Outdoor Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Outdoor Advertising Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Outdoor Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Outdoor Advertising Market Size and Growth Rate from 2018-2029

    • Figure Outdoor Advertising Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Outdoor Advertising Market Share by Type in 2018

    • Figure China Outdoor Advertising Market Share by Type in 2023

    • Figure China Outdoor Advertising Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Outdoor Advertising Production Volume and Growth Rate of Billboard (2018-2023)

    • Figure China Outdoor Advertising Production Volume and Growth Rate of Street Furniture/Abri/Bus shelter (2018-2023)

    • Figure China Outdoor Advertising Production Volume and Growth Rate of Info-panel/digital (2018-2023)

    • Figure China Outdoor Advertising Production Volume and Growth Rate of Transit (2018-2023)

    • Figure China Outdoor Advertising Market Share by Application in 2018

    • Figure China Outdoor Advertising Market Share by Application in 2023

    • Figure China Outdoor Advertising Total Market Size and Growth Rate from Consumption End

    • Figure China Outdoor Advertising Market Size and Growth Rate of Healthcare (2018-2023)

    • Figure China Outdoor Advertising Market Size and Growth Rate of Retail (2018-2023)

    • Figure China Outdoor Advertising Market Size and Growth Rate of Others (Hospitality,E-Commerce, etc) (2018-2023)

    • Figure China Outdoor Advertising Market Size and Growth Rate of BFSI (2018-2023)

    • Figure China Outdoor Advertising Market Size and Growth Rate of Real Estate (2018-2023)

    • Table China Outdoor Advertising Production Volume by Region (2018-2023)

    • Table China Outdoor Advertising Production Volume Share by Region (2018-2023)

    • Figure China Outdoor Advertising Production Volume Share by Region (2018-2023)

    • Table China Outdoor Advertising Production Value by Region (2018-2023)

    • Table China Outdoor Advertising Production Value Share by Region (2018-2023)

    • Figure China Outdoor Advertising Production Value Share by Region (2018-2023)

    • Table China Outdoor Advertising Sales Volume by Region (2018-2023)

    • Table China Outdoor Advertising Sales Volume Share by Region (2018-2023)

    • Figure China Outdoor Advertising Sales Volume Share by Region (2018-2023)

    • Table China Outdoor Advertising Sales Value by Region (2018-2023)

    • Table China Outdoor Advertising Sales Value Share by Region (2018-2023)

    • Figure China Outdoor Advertising Sales Value Share by Region (2018-2023)

    • Table North China Outdoor Advertising Production Volume by Type (2018-2023)

    • Table North China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Figure North China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Table North China Outdoor Advertising Sales Volume by Application (2018-2023)

    • Table North China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Figure North China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Table Central China Outdoor Advertising Production Volume by Type (2018-2023)

    • Table Central China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Figure Central China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Table Central China Outdoor Advertising Sales Volume by Application (2018-2023)

    • Table Central China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Figure Central China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Table South China Outdoor Advertising Production Volume by Type (2018-2023)

    • Table South China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Figure South China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Table South China Outdoor Advertising Sales Volume by Application (2018-2023)

    • Table South China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Figure South China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Table East China Outdoor Advertising Production Volume by Type (2018-2023)

    • Table East China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Figure East China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Table East China Outdoor Advertising Sales Volume by Application (2018-2023)

    • Table East China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Figure East China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Table Northeast China Outdoor Advertising Production Volume by Type (2018-2023)

    • Table Northeast China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Figure Northeast China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Table Northeast China Outdoor Advertising Sales Volume by Application (2018-2023)

    • Table Northeast China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Table Southwest China Outdoor Advertising Production Volume by Type (2018-2023)

    • Table Southwest China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Figure Southwest China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Table Southwest China Outdoor Advertising Sales Volume by Application (2018-2023)

    • Table Southwest China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Table Northwest China Outdoor Advertising Production Volume by Type (2018-2023)

    • Table Northwest China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Figure Northwest China Outdoor Advertising Production Volume Share by Type (2018-2023)

    • Table Northwest China Outdoor Advertising Sales Volume by Application (2018-2023)

    • Table Northwest China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Outdoor Advertising Sales Volume Share by Application (2018-2023)

    • Table Admedia Company Profile

    • Table Admedia Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table Medialease OOH Company Profile

    • Table Medialease OOH Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table Ocean Outdoor Company Profile

    • Table Ocean Outdoor Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table Global Outdoor Media Limited Company Profile

    • Table Global Outdoor Media Limited Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table Exterion Media Company Profile

    • Table Exterion Media Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table Clear Channel Outdoor Company Profile

    • Table Clear Channel Outdoor Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table JCDecaux Company Profile

    • Table JCDecaux Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table NPB Media Company Profile

    • Table NPB Media Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table CBS Outdoor Company Profile

    • Table CBS Outdoor Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table Ströer SE & Co KGaA Company Profile

    • Table Ströer SE & Co KGaA Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table Clear Channel Company Profile

    • Table Clear Channel Outdoor Advertising Revenue, Price and Gross (2018-2023)

    • Table Movia Company Profile

    • Table Movia Outdoor Advertising Revenue, Price and Gross (2018-2023)


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