Real-Time Bidding (RTB) Technology Market Report

China Real-Time Bidding (RTB) Technology Industry Market Research Report 2023-2029

  • POSTDATE：Oct 16, 2023
  • PAGES：135
  • REPORT CODE：GMM1860153
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.

    This report elaborates on the current development of the Real-Time Bidding (RTB) Technology industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Smaato

    • Facebook

    • Google

    • Salesforce

    • Rubicon Project

    • WPP plc

    • PubMatic

    • Adobe

    • Yandex

    By Type:

    • Invited

    • Open

    By Application:

    • Mobile Apps

    • Games

    • Retail and E-Commerce

    • Travel and Luxury

    • Media and Entertainment

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Real-Time Bidding (RTB) Technology Market Overview 2018-2029

    • 1.1 China Real-Time Bidding (RTB) Technology Industry Development Overview

    • 1.2 China Real-Time Bidding (RTB) Technology Industry Development History

    • 1.3 China Real-Time Bidding (RTB) Technology Industry Market Size (2018-2029)

    • 1.4 China Real-Time Bidding (RTB) Technology Market Analysis by Type from Production Side

      • 1.4.1 China Real-Time Bidding (RTB) Technology Production Volume, Production Value and Growth Rate of Invited (2018-2029)

      • 1.4.2 China Real-Time Bidding (RTB) Technology Production Volume, Production Value and Growth Rate of Open (2018-2029)

    • 1.5 China Real-Time Bidding (RTB) Technology Market Analysis by Application from Consumption End

      • 1.5.1 China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Mobile Apps (2018-2029)

      • 1.5.2 China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Games (2018-2029)

      • 1.5.3 China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Retail and E-Commerce (2018-2029)

      • 1.5.4 China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Travel and Luxury (2018-2029)

      • 1.5.5 China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

    • 1.6 China Real-Time Bidding (RTB) Technology Market Analysis by Region

      • 1.6.1 North China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

    Chapter 2 China Real-Time Bidding (RTB) Technology Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Real-Time Bidding (RTB) Technology Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Real-Time Bidding (RTB) Technology Market Status and Competition Analysis in 2023

      • 2.2.3 China Real-Time Bidding (RTB) Technology Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Real-Time Bidding (RTB) Technology Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Real-Time Bidding (RTB) Technology Industry Development

    Chapter 3 Real-Time Bidding (RTB) TechnologyIndustry Chain Analysis

    • 3.1 Real-Time Bidding (RTB) Technology Industry Chain

    • 3.2 Real-Time Bidding (RTB) Technology Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Real-Time Bidding (RTB) Technology Market

    • 3.3 Real-Time Bidding (RTB) Technology Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Real-Time Bidding (RTB) Technology Market

    Chapter 4 China Real-Time Bidding (RTB) Technology Market, by Type

    • 4.1 China Real-Time Bidding (RTB) Technology Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Real-Time Bidding (RTB) Technology Total Production Volume and Growth Rate from Production Side

    • 4.5 China Real-Time Bidding (RTB) Technology Production Volume and Growth Rate, by Type

      • 4.5.1 China Real-Time Bidding (RTB) Technology Production Volume and Growth Rate of Invited

      • 4.5.2 China Real-Time Bidding (RTB) Technology Production Volume and Growth Rate of Open

    Chapter 5 China Real-Time Bidding (RTB) Technology Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Real-Time Bidding (RTB) Technology Total Market Size and Growth Rate from Consumption End

    • 5.5 China Real-Time Bidding (RTB) Technology Market Size and Growth Rate, by Application

      • 5.5.1 China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Mobile Apps

      • 5.5.2 China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Games

      • 5.5.3 China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Retail and E-Commerce

      • 5.5.4 China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Travel and Luxury

      • 5.5.5 China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Media and Entertainment

    Chapter 6 China Real-Time Bidding (RTB) Technology Market, by Region

    • 6.1 China Real-Time Bidding (RTB) Technology Production Volume and Production Value, by Region

    • 6.2 China Real-Time Bidding (RTB) Technology Sales Volume and Sales Value, by Region

    Chapter 7 North China Real-Time Bidding (RTB) Technology Market Analysis

    • 7.1 North China Real-Time Bidding (RTB) Technology Market, by Type

    • 7.2 North China Real-Time Bidding (RTB) Technology Market, by Application

    Chapter 8 Central China Real-Time Bidding (RTB) Technology Market Analysis

    • 8.1 Central China Real-Time Bidding (RTB) Technology Market, by Type

    • 8.2 Central China Real-Time Bidding (RTB) Technology Market, by Application

    Chapter 9 South China Real-Time Bidding (RTB) Technology Market Analysis

    • 9.1 South China Real-Time Bidding (RTB) Technology Market, by Type

    • 9.2 South China Real-Time Bidding (RTB) Technology Market, by Application

    Chapter 10 East China Real-Time Bidding (RTB) Technology Market Analysis

    • 10.1 East China Real-Time Bidding (RTB) Technology Market, by Type

    • 10.2 East China Real-Time Bidding (RTB) Technology Market, by Application

    Chapter 11 Northeast China Real-Time Bidding (RTB) Technology Market Analysis

    • 11.1 Northeast China Real-Time Bidding (RTB) Technology Market, by Type

    • 11.2 Northeast China Real-Time Bidding (RTB) Technology Market, by Application

    Chapter 12 Southwest China Real-Time Bidding (RTB) Technology Market Analysis

    • 12.1 Southwest China Real-Time Bidding (RTB) Technology Market, by Type

    • 12.2 Southwest China Real-Time Bidding (RTB) Technology Market, by Application

    Chapter 13 Northwest China Real-Time Bidding (RTB) Technology Market Analysis

    • 13.1 Northwest China Real-Time Bidding (RTB) Technology Market, by Type

    • 13.2 Northwest China Real-Time Bidding (RTB) Technology Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Smaato

        • 14.1.1 Smaato Company Profile

        • 14.1.2 Smaato Real-Time Bidding (RTB) Technology Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Facebook

        • 14.2.1 Facebook Company Profile

        • 14.2.2 Facebook Real-Time Bidding (RTB) Technology Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Google

        • 14.3.1 Google Company Profile

        • 14.3.2 Google Real-Time Bidding (RTB) Technology Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Salesforce

        • 14.4.1 Salesforce Company Profile

        • 14.4.2 Salesforce Real-Time Bidding (RTB) Technology Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Rubicon Project

        • 14.5.1 Rubicon Project Company Profile

        • 14.5.2 Rubicon Project Real-Time Bidding (RTB) Technology Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 WPP plc

        • 14.6.1 WPP plc Company Profile

        • 14.6.2 WPP plc Real-Time Bidding (RTB) Technology Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 PubMatic

        • 14.7.1 PubMatic Company Profile

        • 14.7.2 PubMatic Real-Time Bidding (RTB) Technology Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Adobe

        • 14.8.1 Adobe Company Profile

        • 14.8.2 Adobe Real-Time Bidding (RTB) Technology Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Yandex

        • 14.9.1 Yandex Company Profile

        • 14.9.2 Yandex Real-Time Bidding (RTB) Technology Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Real-Time Bidding (RTB) Technology Industry Research Conclusions

    • 15.2 Real-Time Bidding (RTB) Technology Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Real-Time Bidding (RTB) Technology Industry Market Size (2018-2029)

    • Figure China Real-Time Bidding (RTB) Technology Production Volume, Production Value and Growth Rate of Invited (2018-2029)

    • Figure China Real-Time Bidding (RTB) Technology Production Volume, Production Value and Growth Rate of Open (2018-2029)

    • Figure China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Mobile Apps (2018-2029)

    • Figure China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Games (2018-2029)

    • Figure China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Retail and E-Commerce (2018-2029)

    • Figure China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Travel and Luxury (2018-2029)

    • Figure China Real-Time Bidding (RTB) Technology Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

    • Figure North China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

    • Figure Central China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

    • Figure South China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

    • Figure East China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Real-Time Bidding (RTB) Technology Market Size and Growth Rate from 2018-2029

    • Figure Real-Time Bidding (RTB) Technology Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Real-Time Bidding (RTB) Technology Market Share by Type in 2018

    • Figure China Real-Time Bidding (RTB) Technology Market Share by Type in 2023

    • Figure China Real-Time Bidding (RTB) Technology Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Production Volume and Growth Rate of Invited (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Production Volume and Growth Rate of Open (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Market Share by Application in 2018

    • Figure China Real-Time Bidding (RTB) Technology Market Share by Application in 2023

    • Figure China Real-Time Bidding (RTB) Technology Total Market Size and Growth Rate from Consumption End

    • Figure China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Mobile Apps (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Games (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Retail and E-Commerce (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Travel and Luxury (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Market Size and Growth Rate of Media and Entertainment (2018-2023)

    • Table China Real-Time Bidding (RTB) Technology Production Volume by Region (2018-2023)

    • Table China Real-Time Bidding (RTB) Technology Production Volume Share by Region (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Production Volume Share by Region (2018-2023)

    • Table China Real-Time Bidding (RTB) Technology Production Value by Region (2018-2023)

    • Table China Real-Time Bidding (RTB) Technology Production Value Share by Region (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Production Value Share by Region (2018-2023)

    • Table China Real-Time Bidding (RTB) Technology Sales Volume by Region (2018-2023)

    • Table China Real-Time Bidding (RTB) Technology Sales Volume Share by Region (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Sales Volume Share by Region (2018-2023)

    • Table China Real-Time Bidding (RTB) Technology Sales Value by Region (2018-2023)

    • Table China Real-Time Bidding (RTB) Technology Sales Value Share by Region (2018-2023)

    • Figure China Real-Time Bidding (RTB) Technology Sales Value Share by Region (2018-2023)

    • Table North China Real-Time Bidding (RTB) Technology Production Volume by Type (2018-2023)

    • Table North China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Figure North China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Table North China Real-Time Bidding (RTB) Technology Sales Volume by Application (2018-2023)

    • Table North China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Figure North China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Table Central China Real-Time Bidding (RTB) Technology Production Volume by Type (2018-2023)

    • Table Central China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Figure Central China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Table Central China Real-Time Bidding (RTB) Technology Sales Volume by Application (2018-2023)

    • Table Central China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Figure Central China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Table South China Real-Time Bidding (RTB) Technology Production Volume by Type (2018-2023)

    • Table South China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Figure South China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Table South China Real-Time Bidding (RTB) Technology Sales Volume by Application (2018-2023)

    • Table South China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Figure South China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Table East China Real-Time Bidding (RTB) Technology Production Volume by Type (2018-2023)

    • Table East China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Figure East China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Table East China Real-Time Bidding (RTB) Technology Sales Volume by Application (2018-2023)

    • Table East China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Figure East China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Table Northeast China Real-Time Bidding (RTB) Technology Production Volume by Type (2018-2023)

    • Table Northeast China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Figure Northeast China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Table Northeast China Real-Time Bidding (RTB) Technology Sales Volume by Application (2018-2023)

    • Table Northeast China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Table Southwest China Real-Time Bidding (RTB) Technology Production Volume by Type (2018-2023)

    • Table Southwest China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Figure Southwest China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Table Southwest China Real-Time Bidding (RTB) Technology Sales Volume by Application (2018-2023)

    • Table Southwest China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Table Northwest China Real-Time Bidding (RTB) Technology Production Volume by Type (2018-2023)

    • Table Northwest China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Figure Northwest China Real-Time Bidding (RTB) Technology Production Volume Share by Type (2018-2023)

    • Table Northwest China Real-Time Bidding (RTB) Technology Sales Volume by Application (2018-2023)

    • Table Northwest China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Real-Time Bidding (RTB) Technology Sales Volume Share by Application (2018-2023)

    • Table Smaato Company Profile

    • Table Smaato Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)

    • Table Facebook Company Profile

    • Table Facebook Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)

    • Table Google Company Profile

    • Table Google Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)

    • Table Salesforce Company Profile

    • Table Salesforce Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)

    • Table Rubicon Project Company Profile

    • Table Rubicon Project Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)

    • Table WPP plc Company Profile

    • Table WPP plc Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)

    • Table PubMatic Company Profile

    • Table PubMatic Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)

    • Table Adobe Company Profile

    • Table Adobe Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)

    • Table Yandex Company Profile

    • Table Yandex Real-Time Bidding (RTB) Technology Revenue, Price and Gross (2018-2023)


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