China OOH, DOOH and Programmatic DooH Industry Market Research Report 2023-2029

  • REPORT SUMMARY
  • TABLE OF CONTENTS
  • This report elaborates on the current development of the OOH, DOOH and Programmatic DooH industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Billups

    • Platform161

    • Hivestack

    • Ströer

    • APG

    • GOLDBACH GERMANY

    • Adpack

    By Type:

    • DOOH

    • Programmatic DooH

    • OOH

    By Application:

    • Commercial and Personal Services

    • Others

    • Consumer Goods

    • Vehicles Industry

    • Food & Beverage Industry

    • Health and Medical Industry

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China OOH, DOOH and Programmatic DooH Market Overview 2018-2029

    • 1.1 China OOH, DOOH and Programmatic DooH Industry Development Overview

    • 1.2 China OOH, DOOH and Programmatic DooH Industry Development History

    • 1.3 China OOH, DOOH and Programmatic DooH Industry Market Size (2018-2029)

    • 1.4 China OOH, DOOH and Programmatic DooH Market Analysis by Type from Production Side

      • 1.4.1 China OOH, DOOH and Programmatic DooH Production Volume, Production Value and Growth Rate of DOOH (2018-2029)

      • 1.4.2 China OOH, DOOH and Programmatic DooH Production Volume, Production Value and Growth Rate of Programmatic DooH (2018-2029)

      • 1.4.3 China OOH, DOOH and Programmatic DooH Production Volume, Production Value and Growth Rate of OOH (2018-2029)

    • 1.5 China OOH, DOOH and Programmatic DooH Market Analysis by Application from Consumption End

      • 1.5.1 China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Commercial and Personal Services (2018-2029)

      • 1.5.2 China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.3 China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Consumer Goods (2018-2029)

      • 1.5.4 China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Vehicles Industry (2018-2029)

      • 1.5.5 China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Food & Beverage Industry (2018-2029)

      • 1.5.6 China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Health and Medical Industry (2018-2029)

    • 1.6 China OOH, DOOH and Programmatic DooH Market Analysis by Region

      • 1.6.1 North China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

    Chapter 2 China OOH, DOOH and Programmatic DooH Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on OOH, DOOH and Programmatic DooH Market Status and Competition at home and abroad in 2023

      • 2.2.2 China OOH, DOOH and Programmatic DooH Market Status and Competition Analysis in 2023

      • 2.2.3 China OOH, DOOH and Programmatic DooH Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China OOH, DOOH and Programmatic DooH Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on OOH, DOOH and Programmatic DooH Industry Development

    Chapter 3 OOH, DOOH and Programmatic DooHIndustry Chain Analysis

    • 3.1 OOH, DOOH and Programmatic DooH Industry Chain

    • 3.2 OOH, DOOH and Programmatic DooH Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the OOH, DOOH and Programmatic DooH Market

    • 3.3 OOH, DOOH and Programmatic DooH Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the OOH, DOOH and Programmatic DooH Market

    Chapter 4 China OOH, DOOH and Programmatic DooH Market, by Type

    • 4.1 China OOH, DOOH and Programmatic DooH Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China OOH, DOOH and Programmatic DooH Total Production Volume and Growth Rate from Production Side

    • 4.5 China OOH, DOOH and Programmatic DooH Production Volume and Growth Rate, by Type

      • 4.5.1 China OOH, DOOH and Programmatic DooH Production Volume and Growth Rate of DOOH

      • 4.5.2 China OOH, DOOH and Programmatic DooH Production Volume and Growth Rate of Programmatic DooH

      • 4.5.3 China OOH, DOOH and Programmatic DooH Production Volume and Growth Rate of OOH

    Chapter 5 China OOH, DOOH and Programmatic DooH Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China OOH, DOOH and Programmatic DooH Total Market Size and Growth Rate from Consumption End

    • 5.5 China OOH, DOOH and Programmatic DooH Market Size and Growth Rate, by Application

      • 5.5.1 China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Commercial and Personal Services

      • 5.5.2 China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Others

      • 5.5.3 China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Consumer Goods

      • 5.5.4 China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Vehicles Industry

      • 5.5.5 China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Food & Beverage Industry

      • 5.5.6 China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Health and Medical Industry

    Chapter 6 China OOH, DOOH and Programmatic DooH Market, by Region

    • 6.1 China OOH, DOOH and Programmatic DooH Production Volume and Production Value, by Region

    • 6.2 China OOH, DOOH and Programmatic DooH Sales Volume and Sales Value, by Region

    Chapter 7 North China OOH, DOOH and Programmatic DooH Market Analysis

    • 7.1 North China OOH, DOOH and Programmatic DooH Market, by Type

    • 7.2 North China OOH, DOOH and Programmatic DooH Market, by Application

    Chapter 8 Central China OOH, DOOH and Programmatic DooH Market Analysis

    • 8.1 Central China OOH, DOOH and Programmatic DooH Market, by Type

    • 8.2 Central China OOH, DOOH and Programmatic DooH Market, by Application

    Chapter 9 South China OOH, DOOH and Programmatic DooH Market Analysis

    • 9.1 South China OOH, DOOH and Programmatic DooH Market, by Type

    • 9.2 South China OOH, DOOH and Programmatic DooH Market, by Application

    Chapter 10 East China OOH, DOOH and Programmatic DooH Market Analysis

    • 10.1 East China OOH, DOOH and Programmatic DooH Market, by Type

    • 10.2 East China OOH, DOOH and Programmatic DooH Market, by Application

    Chapter 11 Northeast China OOH, DOOH and Programmatic DooH Market Analysis

    • 11.1 Northeast China OOH, DOOH and Programmatic DooH Market, by Type

    • 11.2 Northeast China OOH, DOOH and Programmatic DooH Market, by Application

    Chapter 12 Southwest China OOH, DOOH and Programmatic DooH Market Analysis

    • 12.1 Southwest China OOH, DOOH and Programmatic DooH Market, by Type

    • 12.2 Southwest China OOH, DOOH and Programmatic DooH Market, by Application

    Chapter 13 Northwest China OOH, DOOH and Programmatic DooH Market Analysis

    • 13.1 Northwest China OOH, DOOH and Programmatic DooH Market, by Type

    • 13.2 Northwest China OOH, DOOH and Programmatic DooH Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Billups

        • 14.1.1 Billups Company Profile

        • 14.1.2 Billups OOH, DOOH and Programmatic DooH Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Platform161

        • 14.2.1 Platform161 Company Profile

        • 14.2.2 Platform161 OOH, DOOH and Programmatic DooH Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Hivestack

        • 14.3.1 Hivestack Company Profile

        • 14.3.2 Hivestack OOH, DOOH and Programmatic DooH Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Ströer

        • 14.4.1 Ströer Company Profile

        • 14.4.2 Ströer OOH, DOOH and Programmatic DooH Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 APG

        • 14.5.1 APG Company Profile

        • 14.5.2 APG OOH, DOOH and Programmatic DooH Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 GOLDBACH GERMANY

        • 14.6.1 GOLDBACH GERMANY Company Profile

        • 14.6.2 GOLDBACH GERMANY OOH, DOOH and Programmatic DooH Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Adpack

        • 14.7.1 Adpack Company Profile

        • 14.7.2 Adpack OOH, DOOH and Programmatic DooH Market Performance

        • 14.7.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 OOH, DOOH and Programmatic DooH Industry Research Conclusions

    • 15.2 OOH, DOOH and Programmatic DooH Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China OOH, DOOH and Programmatic DooH Industry Market Size (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Production Volume, Production Value and Growth Rate of DOOH (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Production Volume, Production Value and Growth Rate of Programmatic DooH (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Production Volume, Production Value and Growth Rate of OOH (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Commercial and Personal Services (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Consumer Goods (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Vehicles Industry (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Food & Beverage Industry (2018-2029)

    • Figure China OOH, DOOH and Programmatic DooH Sales Volume, Sales Value and Growth Rate of Health and Medical Industry (2018-2029)

    • Figure North China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

    • Figure Central China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

    • Figure South China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

    • Figure East China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

    • Figure Northeast China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

    • Figure Southwest China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

    • Figure Northwest China OOH, DOOH and Programmatic DooH Market Size and Growth Rate from 2018-2029

    • Figure OOH, DOOH and Programmatic DooH Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China OOH, DOOH and Programmatic DooH Market Share by Type in 2018

    • Figure China OOH, DOOH and Programmatic DooH Market Share by Type in 2023

    • Figure China OOH, DOOH and Programmatic DooH Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Production Volume and Growth Rate of DOOH (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Production Volume and Growth Rate of Programmatic DooH (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Production Volume and Growth Rate of OOH (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Market Share by Application in 2018

    • Figure China OOH, DOOH and Programmatic DooH Market Share by Application in 2023

    • Figure China OOH, DOOH and Programmatic DooH Total Market Size and Growth Rate from Consumption End

    • Figure China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Commercial and Personal Services (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Others (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Consumer Goods (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Vehicles Industry (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Food & Beverage Industry (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Market Size and Growth Rate of Health and Medical Industry (2018-2023)

    • Table China OOH, DOOH and Programmatic DooH Production Volume by Region (2018-2023)

    • Table China OOH, DOOH and Programmatic DooH Production Volume Share by Region (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Production Volume Share by Region (2018-2023)

    • Table China OOH, DOOH and Programmatic DooH Production Value by Region (2018-2023)

    • Table China OOH, DOOH and Programmatic DooH Production Value Share by Region (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Production Value Share by Region (2018-2023)

    • Table China OOH, DOOH and Programmatic DooH Sales Volume by Region (2018-2023)

    • Table China OOH, DOOH and Programmatic DooH Sales Volume Share by Region (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Sales Volume Share by Region (2018-2023)

    • Table China OOH, DOOH and Programmatic DooH Sales Value by Region (2018-2023)

    • Table China OOH, DOOH and Programmatic DooH Sales Value Share by Region (2018-2023)

    • Figure China OOH, DOOH and Programmatic DooH Sales Value Share by Region (2018-2023)

    • Table North China OOH, DOOH and Programmatic DooH Production Volume by Type (2018-2023)

    • Table North China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Figure North China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Table North China OOH, DOOH and Programmatic DooH Sales Volume by Application (2018-2023)

    • Table North China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Figure North China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Table Central China OOH, DOOH and Programmatic DooH Production Volume by Type (2018-2023)

    • Table Central China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Figure Central China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Table Central China OOH, DOOH and Programmatic DooH Sales Volume by Application (2018-2023)

    • Table Central China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Figure Central China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Table South China OOH, DOOH and Programmatic DooH Production Volume by Type (2018-2023)

    • Table South China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Figure South China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Table South China OOH, DOOH and Programmatic DooH Sales Volume by Application (2018-2023)

    • Table South China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Figure South China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Table East China OOH, DOOH and Programmatic DooH Production Volume by Type (2018-2023)

    • Table East China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Figure East China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Table East China OOH, DOOH and Programmatic DooH Sales Volume by Application (2018-2023)

    • Table East China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Figure East China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Table Northeast China OOH, DOOH and Programmatic DooH Production Volume by Type (2018-2023)

    • Table Northeast China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Figure Northeast China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Table Northeast China OOH, DOOH and Programmatic DooH Sales Volume by Application (2018-2023)

    • Table Northeast China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Figure Northeast China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Table Southwest China OOH, DOOH and Programmatic DooH Production Volume by Type (2018-2023)

    • Table Southwest China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Figure Southwest China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Table Southwest China OOH, DOOH and Programmatic DooH Sales Volume by Application (2018-2023)

    • Table Southwest China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Figure Southwest China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Table Northwest China OOH, DOOH and Programmatic DooH Production Volume by Type (2018-2023)

    • Table Northwest China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Figure Northwest China OOH, DOOH and Programmatic DooH Production Volume Share by Type (2018-2023)

    • Table Northwest China OOH, DOOH and Programmatic DooH Sales Volume by Application (2018-2023)

    • Table Northwest China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Figure Northwest China OOH, DOOH and Programmatic DooH Sales Volume Share by Application (2018-2023)

    • Table Billups Company Profile

    • Table Billups OOH, DOOH and Programmatic DooH Revenue, Price and Gross (2018-2023)

    • Table Platform161 Company Profile

    • Table Platform161 OOH, DOOH and Programmatic DooH Revenue, Price and Gross (2018-2023)

    • Table Hivestack Company Profile

    • Table Hivestack OOH, DOOH and Programmatic DooH Revenue, Price and Gross (2018-2023)

    • Table Ströer Company Profile

    • Table Ströer OOH, DOOH and Programmatic DooH Revenue, Price and Gross (2018-2023)

    • Table APG Company Profile

    • Table APG OOH, DOOH and Programmatic DooH Revenue, Price and Gross (2018-2023)

    • Table GOLDBACH GERMANY Company Profile

    • Table GOLDBACH GERMANY OOH, DOOH and Programmatic DooH Revenue, Price and Gross (2018-2023)

    • Table Adpack Company Profile

    • Table Adpack OOH, DOOH and Programmatic DooH Revenue, Price and Gross (2018-2023)


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