DSP (Demand-Side Platform) Market Report

USA DSP (Demand-Side Platform) Market Professional Research Report 2022-2027, Segmented by Players, Types, End-Users in Major Regions

  • POSTDATE：Nov 14, 2022
  • PAGES：138
  • REPORT CODE：GMM1374014
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

    RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies. From the view of region, the United States has about 38% market share in the world in 2019. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions.

    This report offers an overview of the market trends, drivers, and barriers with respect to the USA DSP (Demand-Side Platform) market. It also provides a detailed overview of the market of different regions across West USA, South USA, Middle West USA, Northeast USA. The report deeply analyzes type and application in the USA DSP (Demand-Side Platform) market. Detailed analysis of key players, along with key growth strategies adopted by DSP (Demand-Side Platform) industry, the PEST and SWOT analysis are also included. In short, the report will provide a comprehensive view of the industry's development and features.

    By Player:

    • Centro Inc

    • Tubemogul

    • AdForm

    • Mediamath

    • Adobe

    • Appnexus

    • SocioMatic

    • Amobee

    • Sizmek

    • Dataxu

    • Amazon (AAP)

    • Facebook Ads Manager

    • Criteo

    • Double Click

    • Trade Desk

    • Oath Inc

    By Type:

    • RTB (Real Time Bidding)

    • PPB (Programmatic Premium Buying)

    By End-User:

    • Retail

    • Automotive

    • Financial

    • Telecom

    • Others

    By Region:

    • West USA

    • South USA

    • Middle West USA

    • Northeast USA

  • TABLE OF CONTENT

    1 Report Overview

    • 1.1 Product Definition and Scope

    • 1.2 PEST (Political, Economic, Social and Technological) Analysis of DSP (Demand-Side Platform) Market

    • 1.3 Market Segment by Type

      • 1.3.1 USA DSP (Demand-Side Platform) Market Size and Growth Rate of RTB (Real Time Bidding) from 2016 to 2027

      • 1.3.2 USA DSP (Demand-Side Platform) Market Size and Growth Rate of PPB (Programmatic Premium Buying) from 2016 to 2027

    • 1.4 Market Segment by Application

      • 1.4.1 USA DSP (Demand-Side Platform) Market Size and Growth Rate of Retail from 2016 to 2027

      • 1.4.2 USA DSP (Demand-Side Platform) Market Size and Growth Rate of Automotive from 2016 to 2027

      • 1.4.3 USA DSP (Demand-Side Platform) Market Size and Growth Rate of Financial from 2016 to 2027

      • 1.4.4 USA DSP (Demand-Side Platform) Market Size and Growth Rate of Telecom from 2016 to 2027

      • 1.4.5 USA DSP (Demand-Side Platform) Market Size and Growth Rate of Others from 2016 to 2027

    • 1.5 Market Segment by Regions

      • 1.5.1 West USA DSP (Demand-Side Platform) Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.2 South USA DSP (Demand-Side Platform) Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.3 Middle West USA DSP (Demand-Side Platform) Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.4 Northeast USA DSP (Demand-Side Platform) Consumption Market Size and Growth Rate from 2016 to 2027

    2 Market Trends and Competitive Landscape

    • 2.1 Market Trends and Dynamics

      • 2.1.1 Market Challenges and Restraints

      • 2.1.2 Market Opportunities and Potentials

      • 2.1.3 Mergers and Acquisitions

    • 2.2 Competitive Landscape Analysis

      • 2.2.1 Industrial Concentration Analysis

      • 2.2.2 Porter's Five Forces Analysis of the Industry

      • 2.2.3 SWOT Analysis for New Entrants

    • 2.3 Coronavirus (COVID-19) Distribution and its Impact on the Industry

    3 Segmentation of DSP (Demand-Side Platform) Market by Types

    • 3.1 Products Development Trends of Different Types

    • 3.2 Products Types of Major Vendors

    • 3.3 Competitive Landscape Analysis of Different Types

    • 3.4 Market Size of DSP (Demand-Side Platform) by Major Types

      • 3.4.1 Market Size and Growth Rate of RTB (Real Time Bidding)

      • 3.4.2 Market Size and Growth Rate of PPB (Programmatic Premium Buying)

    4 Segmentation of DSP (Demand-Side Platform) Market by End-Users

    • 4.1 Downstream Client Analysis by End-Users

    • 4.2 Competitive Landscape Analysis of Different End-Users

    • 4.3 Market Potential Analysis of Different End-Users

    • 4.4 Market Size of DSP (Demand-Side Platform) by Major End-Users

      • 4.4.1 Market Size and Growth Rate of DSP (Demand-Side Platform) in Retail

      • 4.4.2 Market Size and Growth Rate of DSP (Demand-Side Platform) in Automotive

      • 4.4.3 Market Size and Growth Rate of DSP (Demand-Side Platform) in Financial

      • 4.4.4 Market Size and Growth Rate of DSP (Demand-Side Platform) in Telecom

      • 4.4.5 Market Size and Growth Rate of DSP (Demand-Side Platform) in Others

    5 Market Analysis by Regions

    • 5.1 USA DSP (Demand-Side Platform) Production Analysis by Regions

    • 5.2 USA DSP (Demand-Side Platform) Consumption Analysis by Regions

    • 5.3 Coronavirus (COVID-19) Impact on USA Economy

    6 West USA DSP (Demand-Side Platform) Landscape Analysis

    • 6.1 West USA DSP (Demand-Side Platform) Landscape Analysis by Major Types

    • 6.2 West USA DSP (Demand-Side Platform) Landscape Analysis by Major End-Users

    7 South USA DSP (Demand-Side Platform) Landscape Analysis

    • 7.1 South USA DSP (Demand-Side Platform) Landscape Analysis by Major Types

    • 7.2 South USA DSP (Demand-Side Platform) Landscape Analysis by Major End-Users

    8 Middle West USA DSP (Demand-Side Platform) Landscape Analysis

    • 8.1 Middle West USA DSP (Demand-Side Platform) Landscape Analysis by Major Types

    • 8.2 Middle West USA DSP (Demand-Side Platform) Landscape Analysis by Major End-Users

    9 Northeast USA DSP (Demand-Side Platform) Landscape Analysis

    • 9.1 Northeast USA DSP (Demand-Side Platform) Landscape Analysis by Major Types

    • 9.2 Northeast USA DSP (Demand-Side Platform) Landscape Analysis by Major End-Users

    10 Major Players Profiles

      • 10.1 Centro Inc

        • 10.1.1 Centro Inc Company Profile and Recent Development

        • 10.1.2 Market Performance

        • 10.1.3 Product and Service Introduction

      • 10.2 Tubemogul

        • 10.2.1 Tubemogul Company Profile and Recent Development

        • 10.2.2 Market Performance

        • 10.2.3 Product and Service Introduction

      • 10.3 AdForm

        • 10.3.1 AdForm Company Profile and Recent Development

        • 10.3.2 Market Performance

        • 10.3.3 Product and Service Introduction

      • 10.4 Mediamath

        • 10.4.1 Mediamath Company Profile and Recent Development

        • 10.4.2 Market Performance

        • 10.4.3 Product and Service Introduction

      • 10.5 Adobe

        • 10.5.1 Adobe Company Profile and Recent Development

        • 10.5.2 Market Performance

        • 10.5.3 Product and Service Introduction

      • 10.6 Appnexus

        • 10.6.1 Appnexus Company Profile and Recent Development

        • 10.6.2 Market Performance

        • 10.6.3 Product and Service Introduction

      • 10.7 SocioMatic

        • 10.7.1 SocioMatic Company Profile and Recent Development

        • 10.7.2 Market Performance

        • 10.7.3 Product and Service Introduction

      • 10.8 Amobee

        • 10.8.1 Amobee Company Profile and Recent Development

        • 10.8.2 Market Performance

        • 10.8.3 Product and Service Introduction

      • 10.9 Sizmek

        • 10.9.1 Sizmek Company Profile and Recent Development

        • 10.9.2 Market Performance

        • 10.9.3 Product and Service Introduction

      • 10.10 Dataxu

        • 10.10.1 Dataxu Company Profile and Recent Development

        • 10.10.2 Market Performance

        • 10.10.3 Product and Service Introduction

      • 10.11 Amazon (AAP)

        • 10.11.1 Amazon (AAP) Company Profile and Recent Development

        • 10.11.2 Market Performance

        • 10.11.3 Product and Service Introduction

      • 10.12 Facebook Ads Manager

        • 10.12.1 Facebook Ads Manager Company Profile and Recent Development

        • 10.12.2 Market Performance

        • 10.12.3 Product and Service Introduction

      • 10.13 Criteo

        • 10.13.1 Criteo Company Profile and Recent Development

        • 10.13.2 Market Performance

        • 10.13.3 Product and Service Introduction

      • 10.14 Double Click

        • 10.14.1 Double Click Company Profile and Recent Development

        • 10.14.2 Market Performance

        • 10.14.3 Product and Service Introduction

      • 10.15 Trade Desk

        • 10.15.1 Trade Desk Company Profile and Recent Development

        • 10.15.2 Market Performance

        • 10.15.3 Product and Service Introduction

      • 10.16 Oath Inc

        • 10.16.1 Oath Inc Company Profile and Recent Development

        • 10.16.2 Market Performance

        • 10.16.3 Product and Service Introduction

    The List of Tables and Figures

    • Figure Product Picture

    • Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate of RTB (Real Time Bidding) from 2016 to 2027

    • Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate of PPB (Programmatic Premium Buying) from 2016 to 2027

    • Figure Market Share by Type in 2016

    • Figure Market Share by Type in 2020

    • Figure Market Share by Type in 2027

    • Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate of Retail from 2016 to 2027

    • Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate of Automotive from 2016 to 2027

    • Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate of Financial from 2016 to 2027

    • Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate of Telecom from 2016 to 2027

    • Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate of Others from 2016 to 2027

    • Figure Market Share by End-User in 2016

    • Figure Market Share by End-User in 2020

    • Figure Market Share by End-User in 2027

    • Figure West USA DSP (Demand-Side Platform) Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure South USA DSP (Demand-Side Platform) Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Middle West USA DSP (Demand-Side Platform) Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Northeast USA DSP (Demand-Side Platform) Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Development Trends and Industry Dynamics of DSP (Demand-Side Platform) Industry

    • Figure Market Challenges and Restraints

    • Figure Market Opportunities and Potentials

    • Table Mergers and Acquisition

    • Figure Market Share of TOP 3 Players in 2019

    • Figure Market Share of TOP 5 Players in 2019

    • Figure Market Share of TOP 6 Players from 2016 to 2020

    • Figure Porter's Five Forces Analysis

    • Figure New Entrant SWOT Analysis

    • Figure Coronavirus (COVID-19) Distribution Map of USA

    • Table Coronavirus (COVID-19) Impact on the Industry

    • Figure Specifications of Different Types of DSP (Demand-Side Platform)

    • Figure Development Trends of Different Types

    • Table Products Types of Major Vendors

    • Figure Competitive Landscape Analysis of Different Types

    • Table Consumption of DSP (Demand-Side Platform) by Different Types from 2016 to 2027

    • Table Consumption Share of DSP (Demand-Side Platform) by Different Types from 2016 to 2027

    • Figure Market Size and Growth Rate of RTB (Real Time Bidding)

    • Figure Market Size and Growth Rate of PPB (Programmatic Premium Buying)

    • Table Downstream Client Analysis by End-Users

    • Figure Competitive Landscape Analysis of Different End-Users

    • Table Market Potential Analysis of Different End-Users

    • Figure Consumption of DSP (Demand-Side Platform) by Different End-Users from 2016 to 2027

    • Table Consumption Share of DSP (Demand-Side Platform) by Different End-Users from 2016 to 2027

    • Figure Market Size and Growth Rate of Retail

    • Figure Market Size and Growth Rate of Automotive

    • Figure Market Size and Growth Rate of Financial

    • Figure Market Size and Growth Rate of Telecom

    • Figure Market Size and Growth Rate of Others

    • Table USA DSP (Demand-Side Platform) Production by Regions

    • Table USA DSP (Demand-Side Platform) Production Share by Regions

    • Figure USA DSP (Demand-Side Platform) Production Share by Regions in 2016

    • Figure USA DSP (Demand-Side Platform) Production Share by Regions in 2021

    • Figure USA DSP (Demand-Side Platform) Production Share by Regions in 2027

    • Table USA DSP (Demand-Side Platform) Consumption by Regions

    • Table USA DSP (Demand-Side Platform) Consumption Share by Regions

    • Figure USA DSP (Demand-Side Platform) Consumption Share by Regions in 2016

    • Figure USA DSP (Demand-Side Platform) Consumption Share by Regions in 2021

    • Figure USA DSP (Demand-Side Platform) Consumption Share by Regions in 2027

    • Table West USA DSP (Demand-Side Platform) Consumption by Types from 2016 to 2027

    • Table West USA DSP (Demand-Side Platform) Consumption Share by Types from 2016 to 2027

    • Figure West USA DSP (Demand-Side Platform) Consumption Share by Types in 2016

    • Figure West USA DSP (Demand-Side Platform) Consumption Share by Types in 2021

    • Figure West USA DSP (Demand-Side Platform) Consumption Share by Types in 2027

    • Table West USA DSP (Demand-Side Platform) Consumption by End-Users from 2016 to 2027

    • Table West USA DSP (Demand-Side Platform) Consumption Share by End-Users from 2016 to 2027

    • Figure West USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2016

    • Figure West USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2021

    • Figure West USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2027

    • Table South USA DSP (Demand-Side Platform) Consumption by Types from 2016 to 2027

    • Table South USA DSP (Demand-Side Platform) Consumption Share by Types from 2016 to 2027

    • Figure South USA DSP (Demand-Side Platform) Consumption Share by Types in 2016

    • Figure South USA DSP (Demand-Side Platform) Consumption Share by Types in 2021

    • Figure South USA DSP (Demand-Side Platform) Consumption Share by Types in 2027

    • Table South USA DSP (Demand-Side Platform) Consumption by End-Users from 2016 to 2027

    • Table South USA DSP (Demand-Side Platform) Consumption Share by End-Users from 2016 to 2027

    • Figure South USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2016

    • Figure South USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2021

    • Figure South USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2027

    • Table Middle West USA DSP (Demand-Side Platform) Consumption by Types from 2016 to 2027

    • Table Middle West USA DSP (Demand-Side Platform) Consumption Share by Types from 2016 to 2027

    • Figure Middle West USA DSP (Demand-Side Platform) Consumption Share by Types in 2016

    • Figure Middle West USA DSP (Demand-Side Platform) Consumption Share by Types in 2021

    • Figure Middle West USA DSP (Demand-Side Platform) Consumption Share by Types in 2027

    • Table Middle West USA DSP (Demand-Side Platform) Consumption by End-Users from 2016 to 2027

    • Table Middle West USA DSP (Demand-Side Platform) Consumption Share by End-Users from 2016 to 2027

    • Figure Middle West USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2016

    • Figure Middle West USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2021

    • Figure Middle West USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2027

    • Table Northeast USA DSP (Demand-Side Platform) Consumption by Types from 2016 to 2027

    • Table Northeast USA DSP (Demand-Side Platform) Consumption Share by Types from 2016 to 2027

    • Figure Northeast USA DSP (Demand-Side Platform) Consumption Share by Types in 2016

    • Figure Northeast USA DSP (Demand-Side Platform) Consumption Share by Types in 2021

    • Figure Northeast USA DSP (Demand-Side Platform) Consumption Share by Types in 2027

    • Table Northeast USA DSP (Demand-Side Platform) Consumption by End-Users from 2016 to 2027

    • Table Northeast USA DSP (Demand-Side Platform) Consumption Share by End-Users from 2016 to 2027

    • Figure Northeast USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2016

    • Figure Northeast USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2021

    • Figure Northeast USA DSP (Demand-Side Platform) Consumption Share by End-Users in 2027

    • Table Company Profile and Development Status of Centro Inc

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Centro Inc

    • Figure Sales and Growth Rate Analysis of Centro Inc

    • Figure Revenue and Market Share Analysis of Centro Inc

    • Table Product and Service Introduction of Centro Inc

    • Table Company Profile and Development Status of Tubemogul

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Tubemogul

    • Figure Sales and Growth Rate Analysis of Tubemogul

    • Figure Revenue and Market Share Analysis of Tubemogul

    • Table Product and Service Introduction of Tubemogul

    • Table Company Profile and Development Status of AdForm

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of AdForm

    • Figure Sales and Growth Rate Analysis of AdForm

    • Figure Revenue and Market Share Analysis of AdForm

    • Table Product and Service Introduction of AdForm

    • Table Company Profile and Development Status of Mediamath

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Mediamath

    • Figure Sales and Growth Rate Analysis of Mediamath

    • Figure Revenue and Market Share Analysis of Mediamath

    • Table Product and Service Introduction of Mediamath

    • Table Company Profile and Development Status of Adobe

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Adobe

    • Figure Sales and Growth Rate Analysis of Adobe

    • Figure Revenue and Market Share Analysis of Adobe

    • Table Product and Service Introduction of Adobe

    • Table Company Profile and Development Status of Appnexus

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Appnexus

    • Figure Sales and Growth Rate Analysis of Appnexus

    • Figure Revenue and Market Share Analysis of Appnexus

    • Table Product and Service Introduction of Appnexus

    • Table Company Profile and Development Status of SocioMatic

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of SocioMatic

    • Figure Sales and Growth Rate Analysis of SocioMatic

    • Figure Revenue and Market Share Analysis of SocioMatic

    • Table Product and Service Introduction of SocioMatic

    • Table Company Profile and Development Status of Amobee

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Amobee

    • Figure Sales and Growth Rate Analysis of Amobee

    • Figure Revenue and Market Share Analysis of Amobee

    • Table Product and Service Introduction of Amobee

    • Table Company Profile and Development Status of Sizmek

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Sizmek

    • Figure Sales and Growth Rate Analysis of Sizmek

    • Figure Revenue and Market Share Analysis of Sizmek

    • Table Product and Service Introduction of Sizmek

    • Table Company Profile and Development Status of Dataxu

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Dataxu

    • Figure Sales and Growth Rate Analysis of Dataxu

    • Figure Revenue and Market Share Analysis of Dataxu

    • Table Product and Service Introduction of Dataxu

    • Table Company Profile and Development Status of Amazon (AAP)

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Amazon (AAP)

    • Figure Sales and Growth Rate Analysis of Amazon (AAP)

    • Figure Revenue and Market Share Analysis of Amazon (AAP)

    • Table Product and Service Introduction of Amazon (AAP)

    • Table Company Profile and Development Status of Facebook Ads Manager

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Facebook Ads Manager

    • Figure Sales and Growth Rate Analysis of Facebook Ads Manager

    • Figure Revenue and Market Share Analysis of Facebook Ads Manager

    • Table Product and Service Introduction of Facebook Ads Manager

    • Table Company Profile and Development Status of Criteo

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Criteo

    • Figure Sales and Growth Rate Analysis of Criteo

    • Figure Revenue and Market Share Analysis of Criteo

    • Table Product and Service Introduction of Criteo

    • Table Company Profile and Development Status of Double Click

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Double Click

    • Figure Sales and Growth Rate Analysis of Double Click

    • Figure Revenue and Market Share Analysis of Double Click

    • Table Product and Service Introduction of Double Click

    • Table Company Profile and Development Status of Trade Desk

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Trade Desk

    • Figure Sales and Growth Rate Analysis of Trade Desk

    • Figure Revenue and Market Share Analysis of Trade Desk

    • Table Product and Service Introduction of Trade Desk

    • Table Company Profile and Development Status of Oath Inc

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Oath Inc

    • Figure Sales and Growth Rate Analysis of Oath Inc

    • Figure Revenue and Market Share Analysis of Oath Inc

    • Table Product and Service Introduction of Oath Inc


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