Artificial Intelligence in Video Games Market Report

China Artificial Intelligence in Video Games Market Professional Research Report 2022-2027, Segmented by Players, Types, End-Users in Major Regions

  • POSTDATE：Aug 23, 2022
  • PAGES：227
  • REPORT CODE：GMM1126099
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report offers an overview of the market trends, drivers, and barriers with respect to the China Artificial Intelligence in Video Games market. It also provides a detailed overview of the market of different regions across North China, Central China, South China, East China, Northeast China, Southwest China, Northwest China. The report deep analyzes type and application in China Artificial Intelligence in Video Games market. Detailed analysis of key players, along with key growth strategies adopted by Artificial Intelligence in Video Games industry, the PEST and SWOT analysis are also included. In short, the report will provide a comprehensive view of the industry's development and features.

    By Player:

    • Google

    • Playtika

    • Tencent

    • NetEase

    • Microsoft

    • Ubisoft

    • Square Enix

    • EA

    • Take-Two Interactive

    • Konami

    • Activision Blizzard

    • NCSoft

    • Nexon

    • Nintendo

    • Sony

    By Type:

    • On-premise

    • Cloud-based

    By End-User:

    • PC

    • TV

    • Smartphone & Tablet

    By Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    1 Report Overview

    • 1.1 Product Definition and Scope

    • 1.2 PEST (Political, Economic, Social and Technological) Analysis of Artificial Intelligence in Video Games Market

    • 1.3 Market Segment by Type

    • 1.3.1 China Artificial Intelligence in Video Games Market Size and Growth Rate of On-premise from 2016 to 2027

    • 1.3.2 China Artificial Intelligence in Video Games Market Size and Growth Rate of Cloud-based from 2016 to 2027

    • 1.4 Market Segment by Application

    • 1.4.1 China Artificial Intelligence in Video Games Market Size and Growth Rate of PC from 2016 to 2027

    • 1.4.2 China Artificial Intelligence in Video Games Market Size and Growth Rate of TV from 2016 to 2027

    • 1.4.3 China Artificial Intelligence in Video Games Market Size and Growth Rate of Smartphone & Tablet from 2016 to 2027

    • 1.5 Market Segment by Regions

      • 1.5.1 North China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.2 Central China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.3 South China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.4 East China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.5 Northeast China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.6 Southwest China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.7 Northwest China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

    2 Market Trends and Competitive Landscape

    • 2.1 Market Trends and Dynamics

      • 2.1.1 Market Challenges and Restraints

      • 2.1.2 Market Opportunities and Potentials

      • 2.1.3 Mergers and Acquisitions

    • 2.2 Competitive Landscape Analysis

      • 2.2.1 Industrial Concentration Analysis

      • 2.2.2 Porter's Five Forces Analysis of the Industry

      • 2.2.3 SWOT Analysis for New Entrants

    • 2.3 Coronavirus (COVID-19) Distribution and its Impact on the Industry

    3 Segmentation of Artificial Intelligence in Video Games Market by Types

    • 3.1 Products Development Trends of Different Types

    • 3.2 Commercial Products Types of Major Vendors

    • 3.3 Competitive Landscape Analysis of Different Types

    • 3.4 Market Size of Artificial Intelligence in Video Games by Major Types

    • 3.4.1 Market Size and Growth Rate of On-premise

    • 3.4.2 Market Size and Growth Rate of Cloud-based

    4 Segmentation of Artificial Intelligence in Video Games Market by End-Users

    • 4.1 Downstream Client Analysis by End-Users

    • 4.2 Competitive Landscape Analysis of Different End-Users

    • 4.3 Market Potential Analysis of Different End-Users

    • 4.4 Market Size of Artificial Intelligence in Video Games by Major End-Users

    • 4.4.1 Market Size and Growth Rate of Artificial Intelligence in Video Games in PC

    • 4.4.2 Market Size and Growth Rate of Artificial Intelligence in Video Games in TV

    • 4.4.3 Market Size and Growth Rate of Artificial Intelligence in Video Games in Smartphone & Tablet

    5 Market Analysis by Regions

    • 5.1 China Artificial Intelligence in Video Games Production Analysis by Regions

    • 5.2 China Artificial Intelligence in Video Games Consumption Analysis by Regions

    • 5.3 Coronavirus (COVID-19) Impact on China Economy

    6 North China Artificial Intelligence in Video Games Landscape Analysis

    • 6.1 North China Artificial Intelligence in Video Games Landscape Analysis by Major Types

    • 6.2 North China Artificial Intelligence in Video Games Landscape Analysis by Major End-Users

    7 Central China Artificial Intelligence in Video Games Landscape Analysis

    • 7.1 Central China Artificial Intelligence in Video Games Landscape Analysis by Major Types

    • 7.2 Central China Artificial Intelligence in Video Games Landscape Analysis by Major End-Users

    8 South China Artificial Intelligence in Video Games Landscape Analysis

    • 8.1 South China Artificial Intelligence in Video Games Landscape Analysis by Major Types

    • 8.2 South China Artificial Intelligence in Video Games Landscape Analysis by Major End-Users

    9 East China Artificial Intelligence in Video Games Landscape Analysis

    • 9.1 East China Artificial Intelligence in Video Games Landscape Analysis by Major Types

    • 9.2 East China Artificial Intelligence in Video Games Landscape Analysis by Major End-Users

    10 Northeast China Artificial Intelligence in Video Games Landscape Analysis

    • 10.1 Northeast China Artificial Intelligence in Video Games Landscape Analysis by Major Types

    • 10.2 Northeast China Artificial Intelligence in Video Games Landscape Analysis by Major End-Users

    11 Southwest China Artificial Intelligence in Video Games Landscape Analysis

    • 11.1 Southwest China Artificial Intelligence in Video Games Landscape Analysis by Major Types

    • 11.2 Southwest China Artificial Intelligence in Video Games Landscape Analysis by Major End-Users

    12 Northwest China Artificial Intelligence in Video Games Landscape Analysis

    • 12.1 Northwest China Artificial Intelligence in Video Games Landscape Analysis by Major Types

    • 12.2 Northwest China Artificial Intelligence in Video Games Landscape Analysis by Major End-Users

    13 Major Players Profiles

    • 13.1 Google

      • 13.1.1 Google Company Profile and Recent Development

      • 13.1.2 Market Performance

      • 13.1.3 Product and Service Introduction

    • 13.2 Playtika

      • 13.2.1 Playtika Company Profile and Recent Development

      • 13.2.2 Market Performance

      • 13.2.3 Product and Service Introduction

    • 13.3 Tencent

      • 13.3.1 Tencent Company Profile and Recent Development

      • 13.3.2 Market Performance

      • 13.3.3 Product and Service Introduction

    • 13.4 NetEase

      • 13.4.1 NetEase Company Profile and Recent Development

      • 13.4.2 Market Performance

      • 13.4.3 Product and Service Introduction

    • 13.5 Microsoft

      • 13.5.1 Microsoft Company Profile and Recent Development

      • 13.5.2 Market Performance

      • 13.5.3 Product and Service Introduction

    • 13.6 Ubisoft

      • 13.6.1 Ubisoft Company Profile and Recent Development

      • 13.6.2 Market Performance

      • 13.6.3 Product and Service Introduction

    • 13.7 Square Enix

      • 13.7.1 Square Enix Company Profile and Recent Development

      • 13.7.2 Market Performance

      • 13.7.3 Product and Service Introduction

    • 13.8 EA

      • 13.8.1 EA Company Profile and Recent Development

      • 13.8.2 Market Performance

      • 13.8.3 Product and Service Introduction

    • 13.9 Take-Two Interactive

      • 13.9.1 Take-Two Interactive Company Profile and Recent Development

      • 13.9.2 Market Performance

      • 13.9.3 Product and Service Introduction

    • 13.10 Konami

      • 13.10.1 Konami Company Profile and Recent Development

      • 13.10.2 Market Performance

      • 13.10.3 Product and Service Introduction

    • 13.11 Activision Blizzard

      • 13.11.1 Activision Blizzard Company Profile and Recent Development

      • 13.11.2 Market Performance

      • 13.11.3 Product and Service Introduction

    • 13.12 NCSoft

      • 13.12.1 NCSoft Company Profile and Recent Development

      • 13.12.2 Market Performance

      • 13.12.3 Product and Service Introduction

    • 13.13 Nexon

      • 13.13.1 Nexon Company Profile and Recent Development

      • 13.13.2 Market Performance

      • 13.13.3 Product and Service Introduction

    • 13.14 Nintendo

      • 13.14.1 Nintendo Company Profile and Recent Development

      • 13.14.2 Market Performance

      • 13.14.3 Product and Service Introduction

    • 13.15 Sony

      • 13.15.1 Sony Company Profile and Recent Development

      • 13.15.2 Market Performance

      • 13.15.3 Product and Service Introduction

    The List of Tables and Figures

    • Figure Product Picture

    • Figure China Artificial Intelligence in Video Games Market Size and Growth Rate of On-premise from 2016 to 2027

    • Figure China Artificial Intelligence in Video Games Market Size and Growth Rate of Cloud-based from 2016 to 2027

    • Figure Market Share by Type in 2016

    • Figure Market Share by Type in 2021

    • Figure Market Share by Type in 2027

    • Figure China Artificial Intelligence in Video Games Market Size and Growth Rate of PC from 2016 to 2027

    • Figure China Artificial Intelligence in Video Games Market Size and Growth Rate of TV from 2016 to 2027

    • Figure China Artificial Intelligence in Video Games Market Size and Growth Rate of Smartphone & Tablet from 2016 to 2027

    • Figure Market Share by End-User in 2016

    • Figure Market Share by End-User in 2021

    • Figure Market Share by End-User in 2027

    • Figure North China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Central China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure South China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure East China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Northeast China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Southwest China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Northwest China Artificial Intelligence in Video Games Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Development Trends and Industry Dynamics of Artificial Intelligence in Video Games Industry

    • Figure Market Challenges and Restraints

    • Figure Market Opportunities and Potentials

    • Table Mergers and Acquisition

    • Figure Market Share of TOP 3 Players in 2020

    • Figure Market Share of TOP 5 Players in 2021

    • Figure Market Share of TOP 6 Players from 2016 to 2021

    • Figure Porter's Five Forces Analysis

    • Figure New Entrant SWOT Analysis

    • Figure Coronavirus (COVID-19) Map of China

    • Table Coronavirus (COVID-19) Impact on the Industry

    • Figure Specifications of Different Types of Artificial Intelligence in Video Games

    • Figure Development Trends of Different Types

    • Table Commercial Products Types of Major Vendors

    • Figure Competitive Landscape Analysis of Different Types

    • Table Consumption of Artificial Intelligence in Video Games by Different Types from 2016 to 2027

    • Table Consumption Share of Artificial Intelligence in Video Games by Different Types from 2016 to 2027

    • Figure Market Size and Growth Rate of On-premise

    • Figure Market Size and Growth Rate of Cloud-based

    • Table Downstream Client Analysis by End-Users

    • Figure Competitive Landscape Analysis of Different End-Users

    • Table Market Potential Analysis of Different End-Users

    • Figure Consumption of Artificial Intelligence in Video Games by Different End-Users from 2016 to 2027

    • Table Consumption Share of Artificial Intelligence in Video Games by Different End-Users from 2016 to 2027

    • Figure Market Size and Growth Rate of PC

    • Figure Market Size and Growth Rate of TV

    • Figure Market Size and Growth Rate of Smartphone & Tablet

    • Table China Artificial Intelligence in Video Games Production by Regions

    • Table China Artificial Intelligence in Video Games Production Share by Regions

    • Figure China Artificial Intelligence in Video Games Production Share by Regions in 2016

    • Figure China Artificial Intelligence in Video Games Production Share by Regions in 2021

    • Figure China Artificial Intelligence in Video Games Production Share by Regions in 2027

    • Table China Artificial Intelligence in Video Games Consumption by Regions

    • Table China Artificial Intelligence in Video Games Consumption Share by Regions

    • Figure China Artificial Intelligence in Video Games Consumption Share by Regions in 2016

    • Figure China Artificial Intelligence in Video Games Consumption Share by Regions in 2021

    • Figure China Artificial Intelligence in Video Games Consumption Share by Regions in 2027

    • Table North China Artificial Intelligence in Video Games Consumption by Types from 2016 to 2027

    • Table North China Artificial Intelligence in Video Games Consumption Share by Types from 2016 to 2027

    • Figure North China Artificial Intelligence in Video Games Consumption Share by Types in 2016

    • Figure North China Artificial Intelligence in Video Games Consumption Share by Types in 2021

    • Figure North China Artificial Intelligence in Video Games Consumption Share by Types in 2027

    • Table North China Artificial Intelligence in Video Games Consumption by End-Users from 2016 to 2027

    • Table North China Artificial Intelligence in Video Games Consumption Share by End-Users from 2016 to 2027

    • Figure North China Artificial Intelligence in Video Games Consumption Share by End-Users in 2016

    • Figure North China Artificial Intelligence in Video Games Consumption Share by End-Users in 2021

    • Figure North China Artificial Intelligence in Video Games Consumption Share by End-Users in 2027

    • Table Central China Artificial Intelligence in Video Games Consumption by Types from 2016 to 2027

    • Table Central China Artificial Intelligence in Video Games Consumption Share by Types from 2016 to 2027

    • Figure Central China Artificial Intelligence in Video Games Consumption Share by Types in 2016

    • Figure Central China Artificial Intelligence in Video Games Consumption Share by Types in 2021

    • Figure Central China Artificial Intelligence in Video Games Consumption Share by Types in 2027

    • Table Central China Artificial Intelligence in Video Games Consumption by End-Users from 2016 to 2027

    • Table Central China Artificial Intelligence in Video Games Consumption Share by End-Users from 2016 to 2027

    • Figure Central China Artificial Intelligence in Video Games Consumption Share by End-Users in 2016

    • Figure Central China Artificial Intelligence in Video Games Consumption Share by End-Users in 2021

    • Figure Central China Artificial Intelligence in Video Games Consumption Share by End-Users in 2027

    • Table South China Artificial Intelligence in Video Games Consumption by Types from 2016 to 2027

    • Table South China Artificial Intelligence in Video Games Consumption Share by Types from 2016 to 2027

    • Figure South China Artificial Intelligence in Video Games Consumption Share by Types in 2016

    • Figure South China Artificial Intelligence in Video Games Consumption Share by Types in 2021

    • Figure South China Artificial Intelligence in Video Games Consumption Share by Types in 2027

    • Table South China Artificial Intelligence in Video Games Consumption by End-Users from 2016 to 2027

    • Table South China Artificial Intelligence in Video Games Consumption Share by End-Users from 2016 to 2027

    • Figure South China Artificial Intelligence in Video Games Consumption Share by End-Users in 2016

    • Figure South China Artificial Intelligence in Video Games Consumption Share by End-Users in 2021

    • Figure South China Artificial Intelligence in Video Games Consumption Share by End-Users in 2027

    • Table East China Artificial Intelligence in Video Games Consumption by Types from 2016 to 2027

    • Table East China Artificial Intelligence in Video Games Consumption Share by Types from 2016 to 2027

    • Figure East China Artificial Intelligence in Video Games Consumption Share by Types in 2016

    • Figure East China Artificial Intelligence in Video Games Consumption Share by Types in 2021

    • Figure East China Artificial Intelligence in Video Games Consumption Share by Types in 2027

    • Table East China Artificial Intelligence in Video Games Consumption by End-Users from 2016 to 2027

    • Table East China Artificial Intelligence in Video Games Consumption Share by End-Users from 2016 to 2027

    • Figure East China Artificial Intelligence in Video Games Consumption Share by End-Users in 2016

    • Figure East China Artificial Intelligence in Video Games Consumption Share by End-Users in 2021

    • Figure East China Artificial Intelligence in Video Games Consumption Share by End-Users in 2027

    • Table Northeast China Artificial Intelligence in Video Games Consumption by Types from 2016 to 2027

    • Table Northeast China Artificial Intelligence in Video Games Consumption Share by Types from 2016 to 2027

    • Figure Northeast China Artificial Intelligence in Video Games Consumption Share by Types in 2016

    • Figure Northeast China Artificial Intelligence in Video Games Consumption Share by Types in 2021

    • Figure Northeast China Artificial Intelligence in Video Games Consumption Share by Types in 2027

    • Table Northeast China Artificial Intelligence in Video Games Consumption by End-Users from 2016 to 2027

    • Table Northeast China Artificial Intelligence in Video Games Consumption Share by End-Users from 2016 to 2027

    • Figure Northeast China Artificial Intelligence in Video Games Consumption Share by End-Users in 2016

    • Figure Northeast China Artificial Intelligence in Video Games Consumption Share by End-Users in 2021

    • Figure Northeast China Artificial Intelligence in Video Games Consumption Share by End-Users in 2027

    • Table Southwest China Artificial Intelligence in Video Games Consumption by Types from 2016 to 2027

    • Table Southwest China Artificial Intelligence in Video Games Consumption Share by Types from 2016 to 2027

    • Figure Southwest China Artificial Intelligence in Video Games Consumption Share by Types in 2016

    • Figure Southwest China Artificial Intelligence in Video Games Consumption Share by Types in 2021

    • Figure Southwest China Artificial Intelligence in Video Games Consumption Share by Types in 2027

    • Table Southwest China Artificial Intelligence in Video Games Consumption by End-Users from 2016 to 2027

    • Table Southwest China Artificial Intelligence in Video Games Consumption Share by End-Users from 2016 to 2027

    • Figure Southwest China Artificial Intelligence in Video Games Consumption Share by End-Users in 2016

    • Figure Southwest China Artificial Intelligence in Video Games Consumption Share by End-Users in 2021

    • Figure Southwest China Artificial Intelligence in Video Games Consumption Share by End-Users in 2027

    • Table Northwest China Artificial Intelligence in Video Games Consumption by Types from 2016 to 2027

    • Table Northwest China Artificial Intelligence in Video Games Consumption Share by Types from 2016 to 2027

    • Figure Northwest China Artificial Intelligence in Video Games Consumption Share by Types in 2016

    • Figure Northwest China Artificial Intelligence in Video Games Consumption Share by Types in 2021

    • Figure Northwest China Artificial Intelligence in Video Games Consumption Share by Types in 2027

    • Table Northwest China Artificial Intelligence in Video Games Consumption by End-Users from 2016 to 2027

    • Table Northwest China Artificial Intelligence in Video Games Consumption Share by End-Users from 2016 to 2027

    • Figure Northwest China Artificial Intelligence in Video Games Consumption Share by End-Users in 2016

    • Figure Northwest China Artificial Intelligence in Video Games Consumption Share by End-Users in 2021

    • Figure Northwest China Artificial Intelligence in Video Games Consumption Share by End-Users in 2027

    • Table Company Profile and Development Status of Google

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Google

    • Figure Sales and Growth Rate Analysis of Google

    • Figure Revenue and Market Share Analysis of Google

    • Table Product and Service Introduction of Google

    • Table Company Profile and Development Status of Playtika

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Playtika

    • Figure Sales and Growth Rate Analysis of Playtika

    • Figure Revenue and Market Share Analysis of Playtika

    • Table Product and Service Introduction of Playtika

    • Table Company Profile and Development Status of Tencent

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Tencent

    • Figure Sales and Growth Rate Analysis of Tencent

    • Figure Revenue and Market Share Analysis of Tencent

    • Table Product and Service Introduction of Tencent

    • Table Company Profile and Development Status of NetEase

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of NetEase

    • Figure Sales and Growth Rate Analysis of NetEase

    • Figure Revenue and Market Share Analysis of NetEase

    • Table Product and Service Introduction of NetEase

    • Table Company Profile and Development Status of Microsoft

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Microsoft

    • Figure Sales and Growth Rate Analysis of Microsoft

    • Figure Revenue and Market Share Analysis of Microsoft

    • Table Product and Service Introduction of Microsoft

    • Table Company Profile and Development Status of Ubisoft

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Ubisoft

    • Figure Sales and Growth Rate Analysis of Ubisoft

    • Figure Revenue and Market Share Analysis of Ubisoft

    • Table Product and Service Introduction of Ubisoft

    • Table Company Profile and Development Status of Square Enix

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Square Enix

    • Figure Sales and Growth Rate Analysis of Square Enix

    • Figure Revenue and Market Share Analysis of Square Enix

    • Table Product and Service Introduction of Square Enix

    • Table Company Profile and Development Status of EA

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of EA

    • Figure Sales and Growth Rate Analysis of EA

    • Figure Revenue and Market Share Analysis of EA

    • Table Product and Service Introduction of EA

    • Table Company Profile and Development Status of Take-Two Interactive

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Take-Two Interactive

    • Figure Sales and Growth Rate Analysis of Take-Two Interactive

    • Figure Revenue and Market Share Analysis of Take-Two Interactive

    • Table Product and Service Introduction of Take-Two Interactive

    • Table Company Profile and Development Status of Konami

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Konami

    • Figure Sales and Growth Rate Analysis of Konami

    • Figure Revenue and Market Share Analysis of Konami

    • Table Product and Service Introduction of Konami

    • Table Company Profile and Development Status of Activision Blizzard

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Activision Blizzard

    • Figure Sales and Growth Rate Analysis of Activision Blizzard

    • Figure Revenue and Market Share Analysis of Activision Blizzard

    • Table Product and Service Introduction of Activision Blizzard

    • Table Company Profile and Development Status of NCSoft

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of NCSoft

    • Figure Sales and Growth Rate Analysis of NCSoft

    • Figure Revenue and Market Share Analysis of NCSoft

    • Table Product and Service Introduction of NCSoft

    • Table Company Profile and Development Status of Nexon

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Nexon

    • Figure Sales and Growth Rate Analysis of Nexon

    • Figure Revenue and Market Share Analysis of Nexon

    • Table Product and Service Introduction of Nexon

    • Table Company Profile and Development Status of Nintendo

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Nintendo

    • Figure Sales and Growth Rate Analysis of Nintendo

    • Figure Revenue and Market Share Analysis of Nintendo

    • Table Product and Service Introduction of Nintendo

    • Table Company Profile and Development Status of Sony

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Sony

    • Figure Sales and Growth Rate Analysis of Sony

    • Figure Revenue and Market Share Analysis of Sony

    • Table Product and Service Introduction of Sony


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