Chinese- REPORT SUMMARY
- TABLE OF CONTENTS
-
Advertising is the technology and practice used to bring products, services, ideas, or causes to public attention, with the aim of persuading the public to respond in some way to the content of advertising. Most advertisements involve promoting goods for sale, but in many other instances, similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates.
The research presented by Global Market Monitor provides a detailed analysis of the various factors driving the growth of the global Advertising market. The report provides a comprehensive assessment of the various factors affecting the Advertising market and provides space for strategic planning. Increasing usage of smart devices such as smartphones and tablets across the world is a major factor to drive the Advertising market growth. This is primarily due to the fact that most consumers spend more time on their devices. For instance, adults in the US spend over 3 hours per day on their mobile devices on an average. In addition, apps on tablets and smartphones account for more than 70% of time spent online. Growing e-commerce activities and digitalization across developing countries are expected to boost the growth of the target market in the future. Тhе wоrldwіdе mаrkеt fоr Аdvеrtіѕіng Маrkеt іѕ ехресtеd tо rеасh UЅ$ 1.03billion іn 2026 аt а САGR оf rоughlу 6.4%.
This report offers an overview of the market trends, drivers, and barriers with respect to the China Advertising market. It also provides a detailed overview of the market of different regions across North China, Central China, South China, East China, Northeast China, Southwest China, Northwest China. The report deep analyzes type and application in China Advertising market. Detailed analysis of key players, along with key growth strategies adopted by Advertising industry, the PEST and SWOT analysis are also included. In short, the report will provide a comprehensive view of the industry's development and features.
By Player:
Dahe Group
Havas SA
SiMei Media
Focus Media Group
Omnicom Group
Yinlimedia
IPG
Spearhead Integrated Marketing Communication Group
China Television Media
PublicisGroupe
WPP
By Type:
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
By End-User:
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
By Region:
-
North China
-
Central China
-
South China
-
East China
-
Northeast China
-
Southwest China
-
Northwest China
TABLE OF CONTENT
1 Report Overview
-
1.1 Product Definition and Scope
-
1.2 PEST (Political, Economic, Social and Technological) Analysis of Advertising Market
-
1.3 Market Segment by Type
-
1.3.1 China Advertising Market Size and Growth Rate of TV Advertising from 2016 to 2027
-
1.3.2 China Advertising Market Size and Growth Rate of Newspaper & Magazine Advertising from 2016 to 2027
-
1.3.3 China Advertising Market Size and Growth Rate of Outdoors Advertising from 2016 to 2027
-
1.3.4 China Advertising Market Size and Growth Rate of Radio Advertising from 2016 to 2027
-
1.3.5 China Advertising Market Size and Growth Rate of Internet Advertising from 2016 to 2027
-
1.3.6 China Advertising Market Size and Growth Rate of Others from 2016 to 2027
-
1.4 Market Segment by Application
-
1.4.1 China Advertising Market Size and Growth Rate of Food & Beverage Industry from 2016 to 2027
-
1.4.2 China Advertising Market Size and Growth Rate of Vehicles Industry from 2016 to 2027
-
1.4.3 China Advertising Market Size and Growth Rate of Health and Medical Industry from 2016 to 2027
-
1.4.4 China Advertising Market Size and Growth Rate of Commercial and Personal Services from 2016 to 2027
-
1.4.5 China Advertising Market Size and Growth Rate of Consumer Goods from 2016 to 2027
-
1.4.6 China Advertising Market Size and Growth Rate of Others from 2016 to 2027
-
1.5 Market Segment by Regions
-
1.5.1 North China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
1.5.2 Central China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
1.5.3 South China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
1.5.4 East China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
1.5.5 Northeast China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
1.5.6 Southwest China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
1.5.7 Northwest China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
2 Market Trends and Competitive Landscape
-
2.1 Market Trends and Dynamics
-
2.1.1 Market Challenges and Restraints
-
2.1.2 Market Opportunities and Potentials
-
2.1.3 Mergers and Acquisitions
-
2.2 Competitive Landscape Analysis
-
2.2.1 Industrial Concentration Analysis
-
2.2.2 Porter's Five Forces Analysis of the Industry
-
2.2.3 SWOT Analysis for New Entrants
-
2.3 Coronavirus (COVID-19) Distribution and its Impact on the Industry
3 Segmentation of Advertising Market by Types
-
3.1 Products Development Trends of Different Types
-
3.2 Commercial Products Types of Major Vendors
-
3.3 Competitive Landscape Analysis of Different Types
-
3.4 Market Size of Advertising by Major Types
-
3.4.1 Market Size and Growth Rate of TV Advertising
-
3.4.2 Market Size and Growth Rate of Newspaper & Magazine Advertising
-
3.4.3 Market Size and Growth Rate of Outdoors Advertising
-
3.4.4 Market Size and Growth Rate of Radio Advertising
-
3.4.5 Market Size and Growth Rate of Internet Advertising
-
3.4.6 Market Size and Growth Rate of Others
4 Segmentation of Advertising Market by End-Users
-
4.1 Downstream Client Analysis by End-Users
-
4.2 Competitive Landscape Analysis of Different End-Users
-
4.3 Market Potential Analysis of Different End-Users
-
4.4 Market Size of Advertising by Major End-Users
-
4.4.1 Market Size and Growth Rate of Advertising in Food & Beverage Industry
-
4.4.2 Market Size and Growth Rate of Advertising in Vehicles Industry
-
4.4.3 Market Size and Growth Rate of Advertising in Health and Medical Industry
-
4.4.4 Market Size and Growth Rate of Advertising in Commercial and Personal Services
-
4.4.5 Market Size and Growth Rate of Advertising in Consumer Goods
-
4.4.6 Market Size and Growth Rate of Advertising in Others
5 Market Analysis by Regions
-
5.1 China Advertising Production Analysis by Regions
-
5.2 China Advertising Consumption Analysis by Regions
-
5.3 Coronavirus (COVID-19) Impact on China Economy
6 North China Advertising Landscape Analysis
-
6.1 North China Advertising Landscape Analysis by Major Types
-
6.2 North China Advertising Landscape Analysis by Major End-Users
7 Central China Advertising Landscape Analysis
-
7.1 Central China Advertising Landscape Analysis by Major Types
-
7.2 Central China Advertising Landscape Analysis by Major End-Users
8 South China Advertising Landscape Analysis
-
8.1 South China Advertising Landscape Analysis by Major Types
-
8.2 South China Advertising Landscape Analysis by Major End-Users
9 East China Advertising Landscape Analysis
-
9.1 East China Advertising Landscape Analysis by Major Types
-
9.2 East China Advertising Landscape Analysis by Major End-Users
10 Northeast China Advertising Landscape Analysis
-
10.1 Northeast China Advertising Landscape Analysis by Major Types
-
10.2 Northeast China Advertising Landscape Analysis by Major End-Users
11 Southwest China Advertising Landscape Analysis
-
11.1 Southwest China Advertising Landscape Analysis by Major Types
-
11.2 Southwest China Advertising Landscape Analysis by Major End-Users
12 Northwest China Advertising Landscape Analysis
-
12.1 Northwest China Advertising Landscape Analysis by Major Types
-
12.2 Northwest China Advertising Landscape Analysis by Major End-Users
13 Major Players Profiles
-
13.1 Dahe Group
-
13.1.1 Dahe Group Company Profile and Recent Development
-
13.1.2 Market Performance
-
13.1.3 Product and Service Introduction
-
13.2 Havas SA
-
13.2.1 Havas SA Company Profile and Recent Development
-
13.2.2 Market Performance
-
13.2.3 Product and Service Introduction
-
13.3 SiMei Media
-
13.3.1 SiMei Media Company Profile and Recent Development
-
13.3.2 Market Performance
-
13.3.3 Product and Service Introduction
-
13.4 Focus Media Group
-
13.4.1 Focus Media Group Company Profile and Recent Development
-
13.4.2 Market Performance
-
13.4.3 Product and Service Introduction
-
13.5 Omnicom Group
-
13.5.1 Omnicom Group Company Profile and Recent Development
-
13.5.2 Market Performance
-
13.5.3 Product and Service Introduction
-
13.6 Yinlimedia
-
13.6.1 Yinlimedia Company Profile and Recent Development
-
13.6.2 Market Performance
-
13.6.3 Product and Service Introduction
-
13.7 IPG
-
13.7.1 IPG Company Profile and Recent Development
-
13.7.2 Market Performance
-
13.7.3 Product and Service Introduction
-
13.8 Spearhead Integrated Marketing Communication Group
-
13.8.1 Spearhead Integrated Marketing Communication Group Company Profile and Recent Development
-
13.8.2 Market Performance
-
13.8.3 Product and Service Introduction
-
13.9 China Television Media
-
13.9.1 China Television Media Company Profile and Recent Development
-
13.9.2 Market Performance
-
13.9.3 Product and Service Introduction
-
13.10 PublicisGroupe
-
13.10.1 PublicisGroupe Company Profile and Recent Development
-
13.10.2 Market Performance
-
13.10.3 Product and Service Introduction
-
13.11 WPP
-
13.11.1 WPP Company Profile and Recent Development
-
13.11.2 Market Performance
-
13.11.3 Product and Service Introduction
The List of Tables and Figures
-
Figure Product Picture
-
Figure China Advertising Market Size and Growth Rate of TV Advertising from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Newspaper & Magazine Advertising from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Outdoors Advertising from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Radio Advertising from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Internet Advertising from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Others from 2016 to 2027
-
Figure Market Share by Type in 2016
-
Figure Market Share by Type in 2021
-
Figure Market Share by Type in 2027
-
Figure China Advertising Market Size and Growth Rate of Food & Beverage Industry from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Vehicles Industry from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Health and Medical Industry from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Commercial and Personal Services from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Consumer Goods from 2016 to 2027
-
Figure China Advertising Market Size and Growth Rate of Others from 2016 to 2027
-
Figure Market Share by End-User in 2016
-
Figure Market Share by End-User in 2021
-
Figure Market Share by End-User in 2027
-
Figure North China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
Figure Central China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
Figure South China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
Figure East China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
Figure Northeast China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
Figure Southwest China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
Figure Northwest China Advertising Consumption Market Size and Growth Rate from 2016 to 2027
-
Figure Development Trends and Industry Dynamics of Advertising Industry
-
Figure Market Challenges and Restraints
-
Figure Market Opportunities and Potentials
-
Table Mergers and Acquisition
-
Figure Market Share of TOP 3 Players in 2020
-
Figure Market Share of TOP 5 Players in 2021
-
Figure Market Share of TOP 6 Players from 2016 to 2021
-
Figure Porter's Five Forces Analysis
-
Figure New Entrant SWOT Analysis
-
Figure Coronavirus (COVID-19) Map of China
-
Table Coronavirus (COVID-19) Impact on the Industry
-
Figure Specifications of Different Types of Advertising
-
Figure Development Trends of Different Types
-
Table Commercial Products Types of Major Vendors
-
Figure Competitive Landscape Analysis of Different Types
-
Table Consumption of Advertising by Different Types from 2016 to 2027
-
Table Consumption Share of Advertising by Different Types from 2016 to 2027
-
Figure Market Size and Growth Rate of TV Advertising
-
Figure Market Size and Growth Rate of Newspaper & Magazine Advertising
-
Figure Market Size and Growth Rate of Outdoors Advertising
-
Figure Market Size and Growth Rate of Radio Advertising
-
Figure Market Size and Growth Rate of Internet Advertising
-
Figure Market Size and Growth Rate of Others
-
Table Downstream Client Analysis by End-Users
-
Figure Competitive Landscape Analysis of Different End-Users
-
Table Market Potential Analysis of Different End-Users
-
Figure Consumption of Advertising by Different End-Users from 2016 to 2027
-
Table Consumption Share of Advertising by Different End-Users from 2016 to 2027
-
Figure Market Size and Growth Rate of Food & Beverage Industry
-
Figure Market Size and Growth Rate of Vehicles Industry
-
Figure Market Size and Growth Rate of Health and Medical Industry
-
Figure Market Size and Growth Rate of Commercial and Personal Services
-
Figure Market Size and Growth Rate of Consumer Goods
-
Figure Market Size and Growth Rate of Others
-
Table China Advertising Production by Regions
-
Table China Advertising Production Share by Regions
-
Figure China Advertising Production Share by Regions in 2016
-
Figure China Advertising Production Share by Regions in 2021
-
Figure China Advertising Production Share by Regions in 2027
-
Table China Advertising Consumption by Regions
-
Table China Advertising Consumption Share by Regions
-
Figure China Advertising Consumption Share by Regions in 2016
-
Figure China Advertising Consumption Share by Regions in 2021
-
Figure China Advertising Consumption Share by Regions in 2027
-
Table North China Advertising Consumption by Types from 2016 to 2027
-
Table North China Advertising Consumption Share by Types from 2016 to 2027
-
Figure North China Advertising Consumption Share by Types in 2016
-
Figure North China Advertising Consumption Share by Types in 2021
-
Figure North China Advertising Consumption Share by Types in 2027
-
Table North China Advertising Consumption by End-Users from 2016 to 2027
-
Table North China Advertising Consumption Share by End-Users from 2016 to 2027
-
Figure North China Advertising Consumption Share by End-Users in 2016
-
Figure North China Advertising Consumption Share by End-Users in 2021
-
Figure North China Advertising Consumption Share by End-Users in 2027
-
Table Central China Advertising Consumption by Types from 2016 to 2027
-
Table Central China Advertising Consumption Share by Types from 2016 to 2027
-
Figure Central China Advertising Consumption Share by Types in 2016
-
Figure Central China Advertising Consumption Share by Types in 2021
-
Figure Central China Advertising Consumption Share by Types in 2027
-
Table Central China Advertising Consumption by End-Users from 2016 to 2027
-
Table Central China Advertising Consumption Share by End-Users from 2016 to 2027
-
Figure Central China Advertising Consumption Share by End-Users in 2016
-
Figure Central China Advertising Consumption Share by End-Users in 2021
-
Figure Central China Advertising Consumption Share by End-Users in 2027
-
Table South China Advertising Consumption by Types from 2016 to 2027
-
Table South China Advertising Consumption Share by Types from 2016 to 2027
-
Figure South China Advertising Consumption Share by Types in 2016
-
Figure South China Advertising Consumption Share by Types in 2021
-
Figure South China Advertising Consumption Share by Types in 2027
-
Table South China Advertising Consumption by End-Users from 2016 to 2027
-
Table South China Advertising Consumption Share by End-Users from 2016 to 2027
-
Figure South China Advertising Consumption Share by End-Users in 2016
-
Figure South China Advertising Consumption Share by End-Users in 2021
-
Figure South China Advertising Consumption Share by End-Users in 2027
-
Table East China Advertising Consumption by Types from 2016 to 2027
-
Table East China Advertising Consumption Share by Types from 2016 to 2027
-
Figure East China Advertising Consumption Share by Types in 2016
-
Figure East China Advertising Consumption Share by Types in 2021
-
Figure East China Advertising Consumption Share by Types in 2027
-
Table East China Advertising Consumption by End-Users from 2016 to 2027
-
Table East China Advertising Consumption Share by End-Users from 2016 to 2027
-
Figure East China Advertising Consumption Share by End-Users in 2016
-
Figure East China Advertising Consumption Share by End-Users in 2021
-
Figure East China Advertising Consumption Share by End-Users in 2027
-
Table Northeast China Advertising Consumption by Types from 2016 to 2027
-
Table Northeast China Advertising Consumption Share by Types from 2016 to 2027
-
Figure Northeast China Advertising Consumption Share by Types in 2016
-
Figure Northeast China Advertising Consumption Share by Types in 2021
-
Figure Northeast China Advertising Consumption Share by Types in 2027
-
Table Northeast China Advertising Consumption by End-Users from 2016 to 2027
-
Table Northeast China Advertising Consumption Share by End-Users from 2016 to 2027
-
Figure Northeast China Advertising Consumption Share by End-Users in 2016
-
Figure Northeast China Advertising Consumption Share by End-Users in 2021
-
Figure Northeast China Advertising Consumption Share by End-Users in 2027
-
Table Southwest China Advertising Consumption by Types from 2016 to 2027
-
Table Southwest China Advertising Consumption Share by Types from 2016 to 2027
-
Figure Southwest China Advertising Consumption Share by Types in 2016
-
Figure Southwest China Advertising Consumption Share by Types in 2021
-
Figure Southwest China Advertising Consumption Share by Types in 2027
-
Table Southwest China Advertising Consumption by End-Users from 2016 to 2027
-
Table Southwest China Advertising Consumption Share by End-Users from 2016 to 2027
-
Figure Southwest China Advertising Consumption Share by End-Users in 2016
-
Figure Southwest China Advertising Consumption Share by End-Users in 2021
-
Figure Southwest China Advertising Consumption Share by End-Users in 2027
-
Table Northwest China Advertising Consumption by Types from 2016 to 2027
-
Table Northwest China Advertising Consumption Share by Types from 2016 to 2027
-
Figure Northwest China Advertising Consumption Share by Types in 2016
-
Figure Northwest China Advertising Consumption Share by Types in 2021
-
Figure Northwest China Advertising Consumption Share by Types in 2027
-
Table Northwest China Advertising Consumption by End-Users from 2016 to 2027
-
Table Northwest China Advertising Consumption Share by End-Users from 2016 to 2027
-
Figure Northwest China Advertising Consumption Share by End-Users in 2016
-
Figure Northwest China Advertising Consumption Share by End-Users in 2021
-
Figure Northwest China Advertising Consumption Share by End-Users in 2027
-
Table Company Profile and Development Status of Dahe Group
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of Dahe Group
-
Figure Sales and Growth Rate Analysis of Dahe Group
-
Figure Revenue and Market Share Analysis of Dahe Group
-
Table Product and Service Introduction of Dahe Group
-
Table Company Profile and Development Status of Havas SA
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of Havas SA
-
Figure Sales and Growth Rate Analysis of Havas SA
-
Figure Revenue and Market Share Analysis of Havas SA
-
Table Product and Service Introduction of Havas SA
-
Table Company Profile and Development Status of SiMei Media
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of SiMei Media
-
Figure Sales and Growth Rate Analysis of SiMei Media
-
Figure Revenue and Market Share Analysis of SiMei Media
-
Table Product and Service Introduction of SiMei Media
-
Table Company Profile and Development Status of Focus Media Group
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of Focus Media Group
-
Figure Sales and Growth Rate Analysis of Focus Media Group
-
Figure Revenue and Market Share Analysis of Focus Media Group
-
Table Product and Service Introduction of Focus Media Group
-
Table Company Profile and Development Status of Omnicom Group
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of Omnicom Group
-
Figure Sales and Growth Rate Analysis of Omnicom Group
-
Figure Revenue and Market Share Analysis of Omnicom Group
-
Table Product and Service Introduction of Omnicom Group
-
Table Company Profile and Development Status of Yinlimedia
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of Yinlimedia
-
Figure Sales and Growth Rate Analysis of Yinlimedia
-
Figure Revenue and Market Share Analysis of Yinlimedia
-
Table Product and Service Introduction of Yinlimedia
-
Table Company Profile and Development Status of IPG
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of IPG
-
Figure Sales and Growth Rate Analysis of IPG
-
Figure Revenue and Market Share Analysis of IPG
-
Table Product and Service Introduction of IPG
-
Table Company Profile and Development Status of Spearhead Integrated Marketing Communication Group
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of Spearhead Integrated Marketing Communication Group
-
Figure Sales and Growth Rate Analysis of Spearhead Integrated Marketing Communication Group
-
Figure Revenue and Market Share Analysis of Spearhead Integrated Marketing Communication Group
-
Table Product and Service Introduction of Spearhead Integrated Marketing Communication Group
-
Table Company Profile and Development Status of China Television Media
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of China Television Media
-
Figure Sales and Growth Rate Analysis of China Television Media
-
Figure Revenue and Market Share Analysis of China Television Media
-
Table Product and Service Introduction of China Television Media
-
Table Company Profile and Development Status of PublicisGroupe
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of PublicisGroupe
-
Figure Sales and Growth Rate Analysis of PublicisGroupe
-
Figure Revenue and Market Share Analysis of PublicisGroupe
-
Table Product and Service Introduction of PublicisGroupe
-
Table Company Profile and Development Status of WPP
-
Table Sales, Revenue, Sales Price and Gross Margin Analysis of WPP
-
Figure Sales and Growth Rate Analysis of WPP
-
Figure Revenue and Market Share Analysis of WPP
-
Table Product and Service Introduction of WPP
-
