Online Sales of Office Stationery and Supplies B2B Expected to Boost Market Growth with Customized Services

Office stationery and supplies are utility items as office and commercial spaces used by businesses and other organizations, individuals engaged in written communications, recording or accounting, cleaning and storing supplies or data. B2B sales of office stationery and supplies occur primarily between retailers and businesses, most often between offices and marketers.

The office stationery and supplies B2B market include five product categories: paper products, desk supplies, filing supplies, mailing supplies, and computer/printer supplies. Paper products include picture books, sketchbooks, notebooks, sticky notes, notepads, laser printing paper, copy paper, fax paper, graph paper, colored paper, etc.; desktop supplies include pens, pencils, markers, highlighters, paper clips, Tape, rubber bands, erasers, ink pads, ink pad ink; filing supplies include manila folders, hanging folders, pocket folders, file labels, index dividers, labels; mailing supplies include envelopes, catalog envelopes, padded envelopes, Shipping paper, shipping labels, disk mailing, bubble wrap, sealing tape. Computer/printer supplies include toner cartridges, disks, CD-ROMs, and Zip drive tapes. In 2020, the market shares of various types of office stationery and supplies in Japan are 16.42%, 12.70%, 6.49%, 24.81%, and 39.58%, respectively.

The commercial use of Office Stationery and Supplies is to market, promote or sell a range of office and stationery supplies on B2B platforms, ensuring that the workplace or office is always well stocked. Office stationery and supplies can be used as school supplies. B2B platforms can provide people with everything a school or educational institution needs, including essentials such as exercise books and stationery, as well as creative resources for inspirational arts and crafts, sports and games, and other resources. In 2020, the market shares of office stationery and supplies for business and education in Japan are 60.42% and 23.63%, respectively.

Kanto and Chubu are the Largest Markets for Japan Office Stationery and Supplies

The Kanto region is the largest revenue market for the Japanese office stationery and supplies industry, with a market share of 40.80% in 2015 and 39.61% in 2020, a decrease of 1.19%. The central region ranked second with a market share of 23.55% in 2020. In addition, the market shares of Kansai, Kyushu, China, Hokkaido and Shikoku were 15.64%, 9.28%, 5.56%, 3.60% and 2.77% respectively.

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The B2B industry of office stationery and supplies is highly concentrated. In 2020, the top three companies are Askul, KOKUYO CO., LTD, and Jointex, with an annual revenue market share of 37.42%, 12.16%, and 8.05%, respectively.

Starting in September, when children go shopping with their parents to stock up on school supplies, the average back-to-school spending per household in Japan has increased exponentially. Retail giants such as Amazon, Target, Walmart and Kmart are capitalizing on this seasonal fashion by offering plenty of back-to-school and office supplies. Huge discounts and offers help make the experience more robust and drive market size.

Online Development of Green and Recyclable Stationery Will be the New Trend

Sales of paper products have plummeted as manufacturers of paper products in the B2B market for office stationery and supplies are threatened by environmental concerns such as deforestation. Likewise, non-degradable plastics are bad for the environment, and the government has taken several steps to regulate the use of plastics in manufacturing. Eco-friendly and green office supplies are being introduced by many suppliers, such as Staples, Walmart, and Costco Wholesale Corporation. The introduction of green products into the Japanese office stationery and supplies B2B market is expected to positively impact the overall market growth.

The proportion of office stationery and supplies sold through online channels is on the rise due to several factors including consumer convenience, ease of payment and lower costs. E-commerce not only benefits suppliers, but also eliminates the need to set up stores and hire employees. With the advent of billing and checkout point automation and retailers\' increasing focus on product advertising and marketing, office stationery and supplies sold through online channels will continue to grow. Hence, the growth in online sales of office stationery and supplies will lead to the expansion of the global office stationery and supply the B2B market at a satisfactory growth rate during the forecast period.

In addition, more and more companies tend to use office supplies printed with corporate logos, because this can not only shape corporate culture to a certain extent, but also a way of corporate publicity. For personal or commercial use, adding logos, monograms, addresses, etc. can make it unique and impressive. With its flexible operating model and wide range of suppliers, B2B online sales can meet the needs of businesses. Therefore, products tailored to customers are expected to become an opportunity in the B2B market of office stationery and supplies.

According to our research, the total sales of office stationery and supplies B2B market in Japan in 2015 was USD 1683.06 million, which will increase to USD 1800.40 million by 2020. The Japanese office stationery and supplies B2B market is expected to witness moderate growth over the forecast period owing to growing online sales of office stationery and supplies. We predict that the B2B market value of office stationery and supplies in Japan can reach USD 2,616.64 million by 2027, with a CAGR of 4.04% from 2019 to 2027.

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